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Press Releases
TrendForce: 2H’Oct NAND Flash Contract Prices Slide due to Weak Demand



According to DRAMeXchange, a research division of TrendForce, the 2H’Oct NAND Flash contract prices have dropped by 2-8% (compared to 1H’Oct) due to weak market demand In the periods following the fire accident at SK Hynix's Wuxi plant, SK Hynix and Samsung both allocated portions of their NAND Flash capacity to DRAM as a means to compensate for lost DRAM production TrendForce’s research shows that SK Hynix has chosen to utilize 40k of its NAND Flash capacity for DRAM production, while Samsung used approximately 5% of its monthly NAND Flash capacity for the same purpose Even though the two aforementioned capacity adjustments are expected to contribute to lowered NAND Flash supplies in 4Q13, the lower than expected demands for memory card, UFD, eMMC and SSD products have made NAND Flash suppliers more willing to lower prices as a means to digest their capacity and to stimulate module client demand The less than expected demand for the above memory products appears to have resulted from the intensive pricing competition within the market, the weaker than expected PC and handset sales, and the fact that the peak quarter has yet to show any noticeable momentum Underwhelming market demand, all in all, can be said to be the major reason behind the declining NAND Flash prices Looking at the market, even though the traditional US and European peak sales periods are set to arrive, the restocking momentum has yet to show any signs of emerging Whether it is the channel clients or the system clients, the general attitude towards the upcoming peak sales performances appears to be conservative The NAND Flash contract price downtrend is likely to persist in the event that market demand continues to weaken

Press Releases
TrendForce: LCD Monitor’s Magnificent Q3 Shipment Performance Seems Short-Lived



According to the survey by WitsView, the display research division of the global market intelligence provider TrendForce, the global top ten LCD monitor brands and SI makers showed stronger-than-expected surges in Q3 shipments, respectively rising 58% and 79% from Q2 but trimming 48% and 56% from the same period last year Brands’ higher-than-expected LCD monitor shipments in Q3 mainly benefitted from: 1the European and American retail channels preparing for the Q4 shopping season in advance; 2 Chinese retail channels’ early purchases for Oct 1st   holidays; 3most brands’ attempt to boost sales for the year-end peak season as their shipments in H1’13 were unideal Besides, LCD monitor SI makers’ excellent shipments were thanks to brand clients’ aggressive shipment lift, and in addition, brands added orders early in September in response to fewer working days on Mid-Autumn and Oct 1st  Holidays WitsView assistant research manager Anita Wang indicates despite of a rise in the Q3 restocking demand, the uprising shipment result may only be temporary and short-lived Besides, as the year-end financial inventory taking approaches and downstream clients’ procurement tends to be conservative, WitsView projects 16% and 56% drops in top ten brands and SI makers’ Q4 shipments, respectively     2013 Top Ten LCD Monitor Brands and SI Makers’ QoQ Shipment Changes Source: WitsView,Nov-13

Press Releases
TrendForce: Q3 Global Smartphone Shipments Meet Seasonal Expectations at 250M Units, 11.6% QoQ Growth


Display / Consumer Electronics

According to global research firm TrendForce, smartphone shipments have been strong as several smartphone manufacturers introduced new devices in the third quarter As Apple’s new iPhone 5S and 5C hits the market, Android makers like Samsung, Sony, LG, and less well-known Chinese brands are also releasing new smartphone models in the second half of the year TrendForce projects smartphone shipments will reach 250 million units in the third quarter, representing 116% quarter-over-quarter and 36% year-over-year growth Yearly smartphone shipment volume is forecast at 940 million units, a 332% increase over 2012 Apple’s Latest iPhone Arrives, Samsung Steps Up with Large Displays Of the top ten smartphone brands worldwide, only Samsung, Apple, and LG experienced shipment growth in the third quarter Taking a look at Apple, TrendForce analyst Wilson Miao indicates the Cupertino company tried something new in the third quarter due to unrelenting pressure from Android makers in the first half of the year; with the release of two new iPhone models at once, Apple states it sold 9 million smartphones within the first week The smartphone maker calculated total iPhone sales at 33 million units for the third quarter As the iPhone 5C’s price tag is higher than previously expected, iPhone sales are only expected to grow 22% in the fourth quarter, with a projected 46 million shipments Samsung broke records in the third quarter, shipping a total of 78 million smartphones Sporting 3GB of mobile memory and a 57-inch display, Samsung’s Galaxy 3 differentiates itself from its Apple competitor According to Miao, with a solid grasp on marketing channels and a clear price strategy, Samsung’s dominance of the global smartphone market is unshakable for the time being Huawei Remains Number One Chinese Smartphone Marker as Big Gets Bigger Benefitting from strong domestic demand, Chinese smartphone makers experienced the highest shipment growth worldwide, with a 205% increase in the third quarter Supported by MediaTek and Qualcomm’s reference design products, Chinese brands have been taking the domestic market by storm, producing devices with high price-performance ratios Huawei came in first again in the third quarter, shipping 15 million smartphones, 2 million more than runner-up Lenovo Miao notes, Huawei’s performance on the domestic market is not particularly impressive – it is foreign market sales, which make up 30% of the maker’s shipments that place Huawei a cut above its competitors and put the Chinese brand in third place globally The Chinese smartphone market will see the arrival of around 180 new models in the second half of 2013 Although stocking for the October 1 national holiday was not as strong as in previous years, the top four smartphone manufacturers still managed to ship an average of approximately 10 million units in the third quarter However, with tough competition when it comes to smartphone price, device makers’ margins are not as high as they once were Furthermore, as China continues to struggle with cash flow issues, small smartphone makers that are unable to achieve economies of scale are forced to withdraw from the market, with some staying on to provide low-cost manufacturing for large companies TrendForce expects next year will see a wave of China’s white-box smartphone makers exiting the market as they succumb to the pressures of competing against leading domestic and foreign brands

Press Releases
TrendForce: PV Energy Enters High Stable Growth in Asia-Pacific Emerging Markets



The Asia-Pacific region’s PV energy demands is exceeding Europe in 2013, due to emerging Chinese, Japanese and Indian markets, according to EnergyTrend, a green energy subsidiary of TrendForce Due to high growth potential in China and Japan’s domestic market, it is estimated the Asia market demand will still be much higher than other markets Emerging markets in Asia will maintain high stable growth, especially after a two year preperation phase In the Asia-Pacific region, Japan and China had the highest PV energy demand in 2013, according to EnergyTrend Research Manager Jason Huang Demands in Japan this year soared two to three times compared to 2012, while China benefited from a series of subsidiary policies that will gradually target 6, 10, 12 GW solar power stations from 2013-2015 India and Australia have become the primary regions for stable development in the Asia-Pacific region, while emerging Asia market will require one to two years to develop Countries including Thailand, Malaysia, Indonesia and Philippines all have good solar energy potential PV energy demands emerging markets in the Asia-Pacific region will soar at an compound annual growth rate of 338% before 2017, and will become a major pillar for Asia-Pacific PV energy market development The Chinese market has released a series of supportive policies since July including long term installation target, grid-connected regulations, Feed-in Tarrif (FiT) , subsidiary period, increase renewable energy funds that will speed up the development of China’s PV energy market China’s PV market is developing in two directions—large solar power stations and distributed systems, said Huang Although, the distributed PV system will become the main market application in the future, it will take some time before related policies become effective Therefore, China will still be mostly focused on large power stations in the next two to three years In contrast, PV subisidiary policies implemented by Japan last year contributed to a huge surge in power stations Moreover, PV demands are soaring in the country due to increased consumer tax, speed up of power station constructions, and Japan’s application as the host country for the 2020 Summer Olympics In general, the PV supply chain in 2013 has been particularly hot i n Chinese and Japanese markets However, four countries in southeast Asia including Thailand, Malaysia, Indonesia, and Philippines are being viewed as potentially emerging PV markets because of ample natural sunlight  and economic development demands Four southeast Asia countries not only have implemented FiT policies, they have also established renewable energy installation targets for 2020-2030 There are still risks in emerging markets, though, including political instability, complicated application procedures, and differences in government and electric grid company attitudes All these factors have affected investors’ confidence in investing in local markets The 2014 outlook for the solar energy market is continual growth China, Japan, and US market demands account for about 50% of the global market, and solar energy demands are expected to improve with the rebounding European market and rise of emerging markets Overall, the solar energy market recovery will become increasingly obvious EnergyTrend will be hosing its first “PVforum 2013 – Market Status and Future Development for Solar Power Plants in Asia”on Oct 31, 2013 The forum will be focused on technical barriers;solar insurance and O&M; solar power station development outlook ;solar energy storage system applications; the Asia market outlook and offer thorough analysis of other popular issues in the market Huang will also be delivering a speech on the Asia PV market and media are welcome to attend and interview him at the event A detailed agenda can be viewed at: http://seminarenergytrendcom/PVforum/2013/TW/agenda/ PVforum 2013 is sponsored by Skwentex International Corp and Changs Ascending Enterprise Corp (CEAC)

Press Releases
TrendForce: iPad Shipment Weakens with Q3 Market Share Continuing to Dip


Consumer Electronics

According to WitsView, the display research division of the global market intelligence provider TrendForce, the global 7”- and-above tablet shipment of the resolution WSVGA and up for Q3 attained 443 million units, surging 84% from the previous quarter Generally speaking, the Q3 tablet shipment has got rid of the sluggish atmosphere in Q2, however, some brands show no strengthening performances and lack the strong restocking ahead of the traditional holiday shopping season WitsView research director Eric Chiou indicates that despite new showcases of iPad Air and iPad mini 2, Apple’s shipment will concentrate in Q4, contrast with Q3 which has no strong new-launch support and suffers from consumers’ wait-and-see attitude on new releases While Apple’s tablet shipment was only 141 million units, trimming 5% QoQ, the iPad lineup’s market share continued to drop to a historical new low, 318% Based on WitsView’s analysis, ambitious Samsung takes advantages of Apple’s product reshuffle and boost its tablet shipment to a new record of 105 million units The full and diverse product portfolio is the key for Samsung to lift the tablet shipment and in addition to the entry-level Galaxy Tab and the high-end Galaxy Note equipped with S Pen, Samsung actively promotes the 8” products that are rarely emphasized by other brands, forming a complete lineup with the 7” and the 101” However, Samsung’s aggressive shipment also leads to risks of accumulating inventory As the No1 smart phone brand, Samsung enjoys rich resources with the telecom channel partners, but it cannot avoid the large-scale price-cutting campaign in Q4 to ease inventory pressure as tablet throat-cutting war intensifies   The PC brands who performed ideally in H1’13 see the price-cutting effect fading as the low-price atmosphere gets common Only Lenovo relying on China and bidding projects achieved excellent results, Asus and Acer merely had one-million-unit shipments in Q3, respectively, seeing a more than 30% drop from the previous quarter As new models from Apple and Amazon hit store shelves, PC brands face fiercer challenges in the current quarter Both Google and Amazon have the high-resolution 7” as the promotion core for this year Chiou says as a market pioneer, Google’s new Nexus 7 reached an significant shipment of 21 million units in Q3, more than doubling from that in Q2 However, new Nexus 7 with fine and upgraded resolution has compromised on the affordable price tag New Nexus 7 is expected to show an even weaker Q4 shipment than Q3 following the digestion of model distribution as its selling price tops the benchmark USD 200 for 7” tablets, indicates Chiou Besides, as Google and Amazon’s tablets share common features, the similar situation will happen to Amazon and damp its new model shipment in Q4 Based on WitsView’s analysis, the tablet remains the highly-anticipated consumer electronics product during the holiday shopping season, and the Q4 shipment is projected to attain 543 million units, rising 23% QoQ, with the release of new models such as iPad Air Nevertheless, the purchase in the tablet segment is losing the steam, and the constantly accumulating inventory from early this year will influence the Q4 market The tablet shipment forecast for entire 2013 is 1867 million units, including 1456 million units for branded tablets and 411 million units for white-box brands Source:WitsView

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