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keyword:Caroline Chen26 result(s)

Press Releases
Car Makers Step Up Development of ADAS and Self-Driving Technologies to Cope With the Impacts of the US-China Trade Dispute, Says TrendForce


Emerging Technologies

The latest figures provided by the global research firm TrendForce show that car sales in the US for 2019 are projected to slide by 3% YoY China’s car sales for the same year are also projected to drop by 7% YoY The ongoing trade dispute between the US and China has taken a serious toll on the global automotive market, which is now facing a continuous decline in sales Now struggling under a negative market cycle, major car makers have proceeded to cut costs through layoffs On the other hand, they are also directing more of their resources into developing functions pertaining to advanced driver assistance systems (ADAS) and automated driving systems (ADS) for their upcoming vehicle models Caroline Chen, TrendForce analyst for the global automotive market, pointed out that the automotive industry has entered a major transformational period, where vehicles themselves are undergoing revolutionary technological changes “The automotive supply chain, which was previously very much closed off to new entrants, is starting to open up for non-traditional players,” said Chen “For instance, companies in Taiwan’s well-established ICT supply chain now have a golden opportunity to venture into the automotive market and carve out a niche for themselves” Traditional suppliers can also ride on this wave of changes and climb up the value chain “Again, looking at Taiwan, there are parts suppliers that have the potential to leave the aftermarket and become manufacturers of factory-installed products,” said Chen “They can make this transition by offering new functions with low market penetration in vehicles The emerging areas where suppliers can make significant contributions include electric vehicles, smart cockpit, ADAS, and ADS” According to Chen’s further analysis, ADAS technologies for safety-critical operations constitute a strong selling point for new vehicle models Moreover, the New Car Assessment Programs (NCAPs) of the US, China, and Europe have included more and more ADAS subsystems into their review benchmarks This, in turn, has led to the diffusion of ADAS technologies from the high-end to the mid-range segment of the vehicle market At the same time, consumers have gradually familiarize themselves with how and when to use driver assistance functions However, Chen also stressed that mandatory regulations instituted by government agencies worldwide are ultimately the main force that drives the market penetration of ADAS Take autonomous emergency braking (AEB) as an example The adoption of this particular active safety system is expected to become widespread in the near future as the regulatory bodies in the EU, Japan, and the US have all decided that it must be a standard feature for new vehicle models by the 2020-2022 period As for the highly anticipated self-driving technologies, they have already started on the path of commercialization this year; and their deployment will expand noticeably in 2020 In the near future, most of the self-driving vehicles will be commercial vehicles operating under the business models of taxi/ride-hailing services, trucking/logistics services, and closed-loop transportation networks Chen noted that both ADAS and ADS require various types of sensors for detecting obstacles on the road Thus, the number of sensors in a vehicle will increase in tandem with the rising demand for driver assistance and self-driving functions Among the various sensors installed in vehicles, the millimeter-wave radar (mmWave radar) is central to the operation of many subsystems TrendForce currently forecasts that the total quantity of mmWave radar modules installed across all vehicles worldwide will increase by 158% YoY in 2020

Press Releases
Car Manufacturers Turn to Electrification to Turn the Tide in 2019, with a 28% Growth in Electric Vehicles, Says TrendForce


Telecommunications , Emerging Technologies

Global research institute  TrendForce  asserts in its latest  Global Automotive Market Decode for 1Q  report that the global automotive market scale is predicted to reach 944 million in shipments 2019, a 08% decrease compared to 2018 Despite this drop in market scale, car manufacturers are hoping to spur market development by turning to the electric vehicle market Electric vehicle shipments are predicted to arrive at 515 million in 2019, reaching a YoY growth of 28% YoY growth of new energy vehicles alone ( excluding hybrid electric vehicles) is expected to hit 51% TrendForce Analyst Caroline Chen points out that the 2019 automotive market was impacted by the US-China trade dispute, causing China and US cars sales in the five major regional markets to slide non-stop Western Europe and Japan held steady and only experienced marginal drops , while India continued to ride a still-strong wave of economic growth and exhibited positive growth Further analysis by Caroline shows that negotiations are still underway amidst the US-China trade dispute, and both sides have declared to lay down punitive tariffs momentarily Yet the longer the trade-dispute drags on, the more the car market suffers in 2019, and the number of countries impacted will continue to rise The reason for this is the close relationship between car sales and a country's economy: If consumers become pessimistic about future employment, salary growth and total economy, then doubts and deferred consumption will follow upon considering new car purchases and replacements Returning to global car market development: Car makers are proactively carrying out development of electric vehicles and speeding up rollouts of new car models in anticipation of global energy-saving and emission-reducing trends, as well as the policies implemented by various countries Car makers are leaning towards presenting electric vehicles as a brand new product series with a strategic eye to consolidate their position in the electric vehicle market Electric vehicle development is further helped by the expansion of cell suppliers' production capacity, continually falling prices and localization of cell production Caroline explains that policies will play a major role in influencing electric vehicles development this year China and the US are both hoping to push towards free market competition for electric vehicles, and have begun to reduce subsidies and raise the bar Though these acts are sure to cause some disturbances in the car market, it will exert a positive influence and help clear out the riffraff Other indicators of electric car development is the speed and scale at which charging stations are distributed, grid load and power stability In consideration of all these factors, we at TrendForce predict that electric vehicle penetration rates will arrive at 55% in 2019, and continue to rise up to 13%~15% in 2023 For more information on the global car market and its development, please refer to TrendForce's newest   Global Automotive Market Decode  Report:   https://wwwtrendforcecom/Global-Automotive-Market-Decode

Press Releases
2014 Marks the First Annual Shipments Decline for Tablets as Lenovo Knocked Off Amazon to Become Number Three


Consumer Electronics

According to TrendForce’s latest report, the tablet industry has entered its maturity as the worldwide tablets shipments in 2014 totaled 192 million units, a 22% decline compared with the previous year Besides market saturation, tablets still do not have a strong productive role in everyday lives of consumers and are susceptible to substitution As a result, the tablet market did not have a noticeable replacement demand and additional growth was limited  “In addition to the first-ever drop in total shipment volume, the rankings of the global top five brands also changed in 2014,” said Caroline Chen, Notebook Analyst for TrendForce The combined market shares of the top five brands fell from 70% in 2013 to 661% in 2014 Chen added, “This shows that the appeal of big-name brands is fading, and consumers are not as loyal to a particular brand as before with different options now in their horizons”  Apple’s market share down to 33% while Samsung just kept its level  Apple maintained its lead in the 2014 market despite its tablet shipments dropped to 634 million units, a plunge of 146% compared with the previous year Consumer had high hopes for iPads that matched the devices’ high prices However, the latest generation of iPads do not offer extensive upgrades compared with the earlier generations, showing signs that the iPad’s hardware advancement has reached a ceiling  At number two, Samsung too suffered a decline in tablet shipments Its annual shipment volume for 2014 was 41 million units, a slight fall of 25% Samsung product lines are relatively numerous, and it was able to compete in a wide range of product categories, from 7 to 12-inch tablets Nonetheless, Samsung in 2014 struggled hard to keep the same level of tablet market share as the year before against cheaper alternatives and Apple products  Lenovo managed to push Amazon out of the number three spot in the worldwide tablet brand rankings with its expansion of product lines and complete positioning in the price spectrum Although Lenovo was still far behind number two in 2014, it has increased its market share to 56%  ASUS took the fourth spot in the 2014 market Despite not achieving its shipment target, ASUS successfully squeezed itself into the top five due to its promotion of US $99 tablets and its well-established Transformer product line  2014 was not a good year for platform vendors as they saw their shipments decreased significantly Amazon fell in rankings down to number five while Google was excluded from the top five brands altogether Microsoft still was not able to join this selected group, but its Surface Pro 3 had successfully made an impact on the large-size tablets and 2-in-1 PC markets   

Press Releases
TrendForce: Competition to Intensify in Flagging Mobile PC Market in 2015


Consumer Electronics

Notebook computer shipments will grow 06% in 2015 to 1746 million units, while tablet computer shipments will decline 35% to 1856 million units, according to TrendForce, a Taiwan-based market intelligence firm Notebook manufacturers largely vied for market share this year by slashing prices, said Caroline Chen, a notebook analyst at TrendForce Business procurement of notebooks was also stable in 2014 as companies upgraded their laptops, she said In 2015, TrendForce expects a more diverse array of products will enter the notebook market along with a new operating system Facing intense competition from smartphones – phablets, in particular – and low-priced notebooks, tablets could eventually be forced out of the market unless manufacturers develop a new business model for them  Tablets performed poorly in 2014 while notebooks did increasingly well, said Chen These products are interchangeable because of their similar features, Chen said Overall, 366 million mobile PCs (notebook computers and tablets) were shipped in 2014, which was similar to the previous year, according to TrendForce’s research “This means that some users who had switched over to tablets returned to notebooks,” Chen said “We expect overall demand to stagnate in the mobile PC market over the next few years as high competition among brands, operating systems and products forces some manufacturers to exit the market”  3 key trends in the mobile PC market in 2015:  2-in-1 PCs have the greatest growth potential, Touchscreen notebooks will stagnate  While the 2-in-1 PC is not a new product, prices have come down to reasonable levels and specifications are improving, which will help shipments grow fast in 2015 Typically, 2-in-1 PCs are 10-13 inches in size In this segment, the key products are Microsoft’s Surface Pro 3 and the 129-inch iPad Max, which is expected to launch next year New sizes such as 11 inch, 12 inch and 131 inch and new panels with 3:2 and 4:3 aspect ratio are also important to the development of the 2-in-1 PC market In 2014, 2-in-1 PCs accounted for 4-5% of the overall notebook, but that figure is expected to rise to 8-10% in 2015  Windows 10 has returned to desktop design, which means a return of the keyboard and mouse for regular Clamshell NB users Once the desktop user environment returns, the chance for the users to use touch-screen controls will be even lower TrendForce forecasts that the penetration for the Clamshell NB will be only 9% in 2014 and will not increase further in 2015  Microsoft, Google and Intel subsidies affect the market  Google’s low-cost Chromebook notebook computer performed well this year, benefiting from its cloud storage capacity and strong data security capabilities But Chromebook sales were affected by Microsoft’s subsidized low-cost Windows notebooks In 2014, Google sold about 65 million Chromebooks and the device’s market penetration reached 4% But if Chromebook uses the 2-in-1 PC concept, it will be difficult for Google to keep the device’s price low, Chen said TrendForce forecasts Chomebook sales will increase slightly to 8 million units in 2015  This year, Microsoft and Intel both launched subsidy plans for their notebooks and tablets, which had reduced their revenues “Because they lower manufacturers’ costs, subsidies indirectly benefit consumers, but it will be better if Microsoft and Intel can find more substantial ways to develop the market, such as by utilizing the 2-in-1 concept or cloud computing,” Chen said  For tablets, developing new applications is key  In 2014, major tablet manufacturers like Apple and Samsung saw shipments decline and even stagnate That shows that incentives are low for customers to purchase new tablets, Chen said She cautioned against use low prices as a way to refocus consumers’ attention on tablets “In the short run, low prices can boost sales, but the ultimate result may be negative,” she said “In the case of a price war, smaller brands may be forced to exit the market and product differentiation vanishes,” she said Still, low-priced tablets have the potential to be used in some niche markets such as early childhood education or the food and beverage industry, Chen said In this type of scenario, content service will be the key for tablets to remain relevant in the future, she added Lastly, as the red-hot 2-in-1 PC market grows fast, it will take market share away from tablets  It will be imperative for tablet manufacturers to find a way out of that conundrum, Chen said    For more detailed information on tablet and notebook reports, please refer to the "03 Quarterly Downstream Industry Market Update", "16 WitsView Monthly Mobile PC ODM Shipment Tracker” and "T5 WitsView Monthly Tablet Panel and Touch Module Price Book” 

Press Releases
TrendForce: Notebook Shipments Grow 7.2% in Third Quarter


Display , Consumer Electronics

Global notebook shipments reached 458 million units in the third quarter, an increase of 72% over the quarter ending in June and 42% over the same period last year, according to TrendForce Among the top 7 notebook vendors, shipment growth was an exceptional 86% Despite the strong performance of notebooks in the third quarter, TrendForce is concerned that that momentum will be unsustainable and shipments will decrease 3% to 5% in the fourth quarter  Low pricing played an important role in the growth of notebook shipments in the third quarter, said Caroline Chen, a notebook analyst at TrendForce “Low pricing helped notebook vendors maintain strong shipment growth in the third quarter despite no new Microsoft operating system or Intel processor being launched,” she said HP was the top-performing notebook vendor during the third quarter, with its shipments rising 18% Lenovo also posted outstanding results on the back of heavy discounting Shipments in September rose 40% over August Third quarter shipments rose 14% over the April-June period and 20% over the same period a year earlier Acer also did well in the third quarter, buoyed in part by its restructuring moves Its shipments rose 14% from July-September and 25% over the third quarter of 2013 Apple also used low prices to boost sales It offered $100 discounts on its MacBook computers, attracting new mid and high-end consumers and added iPhone users attracted by the compatibility of their smartphones with Apple notebooks As a result, Apple notebook shipments rose 19% in the third quarter Overall, its prospects for growth in the notebook market look good  If notebook prices continue to drop, tremendous pressure will be exerted on the margins of small vendors, which can only rely on low pricing to compete in the marketplace, Chen said “Big brands are perceived by consumers as being higher quality They also have better customer service and their brand awareness is higher When they also add low pricing to that stable of strengths, it forces smaller vendors to either completely change their business models or exit the market,” she said, adding that the 7 major notebook brands together have an 88% market share Some big companies are leaving the market slowly, like Samsung and Sony Toshiba, meanwhile, is planning to change its product strategy   

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