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keyword:Kelly Hsieh16 result(s)

Press Releases
TrendForce Says Global Mobile Payment Market to Reach US$620 Billion in 2016 with Apple and Samsung Staking Large Claims in the Ecosystem



With major smartphone brands Apple and Samsung making a big entrance into the mobile payment business, the total revenue of the worldwide mobile payment market in 2015 reached US$450 billion, according to the global market research firm TrendForce By the end of 2016, the total revenue is estimated to arrive at US$620 billion, representing a massive growth of 378% year on year  Apple Pay and Samsung Pay especially have been scrambling to China, which makes up a huge slice of the mobile payment market The rival service providers both struck a deal with the government-run Chinese bank-card payment processor China UnionPay earlier this year Hence, Chinese iPhone and Samsung phone users will be able to make mobile payments this year, provided that their models are of the latest generation with upgraded software The rapid diversification of mobile payment services have accelerated the collaboration among the participants of the industry ecosystem (eg financial institutions and telecom operators), resulting in the formation of industry-wide standards and the maturation of related technologies “Service charges from banks, telecom operators and third-party payment platforms constitute an enormous business opportunity in the mobile payment market,” said Kelly Hsieh, senior manager for mobile communication and end device research at TrendForce “However, hardware and software developers also have significant roles in the industry” Hsieh added: “For instance, the takeoff of the mobile payment has led to the rapid market growth of fingerprint sensor chips Since Alibaba’s Alipay and Tencent’s WeChat Payment incorporated fingerprint recognition into their payment verification processes, the number of smartphones that come with a fingerprint scanner has risen In fact, this biometric technology is now a standard feature in most mainstream smartphone models We can expect over 40% of the smartphones worldwide will be able to read fingerprints by the end of this year” Main battlegrounds for competing mobile payment service providers will be banking and retail sectors Large international banks have been energetically building their mobile payment networks around the globe Hsieh said that banks will be instrumental in choosing the dominant mobile payment method in this market Additionally, the related technologies will expand into more applications and sectors if large banks lead the collaboration between financial service providers and retailers One mobile payment technology that is seeing increasing adoption among banks is host card emulation (HCE) The list of institutions that deploy HCE include Union Bank & Trust in the US, Italy’s Intesa Sanpaolo, Turkey’s Yapi Kredi and National Australia Bank HCE is a software-based alternative to hardware-based secure elements (SE), which are SIM or microSD cards modified to hold encrypted electronic identities Previously, making a mobile payment requires a device that has near-field communication (NFC) function and contains a SE Under a HCE-based payment mechanism, encrypted banking information reside in cloud servers or smartphone apps Therefore, mobile users who wish to make payments via NFC will neither need to get another modified SIM card, nor will they be limited in their carrier options Besides financial institutions, retailers are also looking into developing their own mobile payment services Leading US retail chain Walmart, for example, launched Walmart Pay last year with the hope of building its payment business on its customer base of 22 million Walmart Pay is expected to be available in all of Walmart’s US stores this year Target, the second largest discount retailer in the US, will soon launch its mobile wallet solution as well to assert control over its mobile transactions

Press Releases
Russia’s Smartphone Market Faces Bright Outlook as Annual Sales for 2015 Grew by 22%, Says TrendForce


Consumer Electronics

More consumers in Russia have shifted to online and mobile platforms due to the rapid expansion of the 4G network and the maturation of mobile payment services in the country Consequently, the Russian smartphone market is also growing at an accelerated pace According to the latest research by the global market research firm TrendForce, annual sales of smartphones in Russia grew by 22% year on year from 214 million units in 2014 to 2615 million units in 2015 The representation of smartphones in the overall mobile phone sales in Russia expanded as well, from 505% in 2014 to 605% in 2015 “The market penetration of mobile phones in Russia reached 170% in 2015,” said Kelly Hsieh, senior manager for mobile communication and end device research at TrendForce “However, the local demand for mid-range and low-end smartphones is rising steadily Russian consumers are choosing more economic smartphone models as their country’s economy is under pressure from the US and EU sanctions” Based on TrendForce’s data, 678% of smartphones sold in Russia during 2015 were priced below US$124 on average Demand growth in the mid-range and low-end segments has contributed to the rapid rise of vendors such as UK-based Fly and Russia’s own Explay Chinese vendors that are known for offering products with high cost-performance (C/P) ratios – Lenovo, Huawei and TCL – have also been actively developing the Russian market in recent years and raising their brand recognition there UK-based vendor Fly has risen to challenge the Chinese expansion in the Russian smartphone market  “Following India, Russia has become the next major battleground among the Chinese vendors,” said Hsieh Lenovo, for instance, has released a multitude of mainly large-size device models into the Russian market, including A7000 Plus, Phab, Vibe P1, A2010 and Vibe P1m  In contrast to Lenovo’s attempt to flood the market with its products, Huawei’s strategy has been more focused on marketing Since 2014, Huawei has opened more than 10 chain retail stores across Russia to raise its brand profile Huawei’s intention to take on the Russian mobile phone market was made more evident with the local release of its flagship smartphone Honor 7 and smartband Honor Band Zero in September 2015 The increasing demand for mid-range and low-end smartphones in Russia has led to the accelerated growth of other vendors including Fly and Explay In 2015, Fly became the second largest vendor in the country with a market share of 95% The vendor surpassed Lenovo and Apple and was only behind Samsung In sum, the competition in the Russian mobile device market is expected become tougher for international smartphone brands

Press Releases
Rising Mobile Network Demand to Drive Mobile Communication Industry to 5G in 2016, According to TrendForce


Telecommunications , Consumer Electronics

Much of the development of the global mobile communication sector this year involves telecom operators expanding the 4G network Next year, mobile operators will be working feverishly to upgrade their networks to LTE and to grow the 4G user base with bundled service and end device packages “In 2016, new opportunities will come from the development of the 5G network,” said Kelly Hsieh, senior manager for mobile communication and end device research at TrendForce “The improvements in the next generation of wireless networks will be related to the integration of different platforms as well as innovations in both interface and hardware Realization of unified services and content experiences will be a main selling point for mobile communication solutions next year” According to TrendForce’s estimation, about 610 million units of LTE devices will be shipped this year, representing a huge 593% annual increase Annual shipments of these devices are also expected to reach almost 900 million in 2016 The following is a summary of trends in mobile telecommunication industry in 2016: VR and AR applications to diversify with the widespread adoption of 4G smart devices The development of virtual reality (VR) and augmented reality (AR) technologies has gained additional momentum owing to the expansion of 4G networks and cloud computing as well as upgrades made on smart mobile devices As they gradually penetrate a wide range of applications, VR and AR technologies will stretch the upgrade capabilities of the current generation of smart mobile devices To get the full experience of VR gaming and entertainment, consumers will be encouraged to buy higher-end mobile devices Hence, the maturation of VR-based applications will be crucial to the advancement of the mobile communication industry next year Additionally, growth in AR applications will accelerate, particularly in manufacturing and professional training purposes Currently, smartphones still constitute an important platform for the development of VR and AR products Retail 40 will greatly enhance customer experience by integrating the online and offline marketing Consumers’ increasing reliance on mobile devices for shopping is driving “Retail 40” In this revolution, communication technologies such as near field communication (NFC) and beacon systems have become vital in helping retailers do big data analytics and in providing seamless online-to-offline shopping experience  Hsieh pointed out that physical stores combined with accurate location-based services (LBS) can offer enriched customer experience for mobile users, including indoor navigation, personalized mobile ads, mobile point of sale (M-PoS) and even intelligent store management “Shopping will eventually take place in an “omnichannel” with the integration of online and offline marketing,” said Hsieh Major telecom operators rush to take the initiative in building the 5G network The requirements of the 5G network is being drafted and a standard for the next-generation wireless technology is scheduled to appear in 2020 However, there is already a fierce competition among major network equipment providers to play the leading role in defining 5G Aggressive contenders such as Ericsson, Nokia Networks and Huawei each have their own 5G strategies and are starting to invest in related infrastructure Hsieh noted that 5G will support many applications: UHD video, improved cloud-based services and intelligent transportation systems to name a few Since the next-generation standard emphasizes speed and connectivity to support real-time operations, future communication technologies will be suitable for complex tasks that need to be expedited, such as traffic operations and surgeries Moreover, the Internet of Vehicles (IoV) will emerge as the next crucial market following smart homes As the wireless communication module market maintains a strong growth momentum, the share of IoV application in the total wireless communication module shipments is projected to expand rapidly, from less than 5% in 2015 to 30% in 2017 Next year, major car makers are going to concentrate on developing vehicle-to-vehicle (V2V) communication technologies so that they can quickly bring autonomous driving systems into the market Once the Wireless Communication Protocol for vehicles has been established, the industry will begin launching new vehicles with V2V capability

Press Releases
4G Smartphone Market Takes Off as Telecom Operators Drive Mobile Broadband Development Worldwide, Says TrendForce


Consumer Electronics

There has been an explosive growth in the number of 4G network users worldwide in 2015 According to TrendForce’s projection, the sales of the global 4G-enabled smartphones will reach 450 million units worldwide this year The convenience and seamless connection of the mobile network encourages consumer usage, while the increasing penetration of 4G-enabled smartphones also drives user growth of 4G mobile networks Once network service providers have completed their infrastructure layouts, opportunities in the end device market will shift from data transfer equipment (ie routers) to smartphones “4G LTE offers speedy and quality experience for consumers accessing cloud storage services,” said Kelly Hsieh, senior manager for mobile communication and end device research at TrendForce “The huge improvement in data transfer speed that comes with 4G networks allows more computing functions to take place in the Cloud Thus, demand for building of new data centers also rises as Google, IBM, HP and other cloud service providers increases their bandwidth needs” At the same time, telecom operators are launching a new generation of mobile voice services to boost their ARPU (average revenue per user) Two technological solutions have emerged: VoLTE and VoWiFi VoLTE is an IP-based solution on the 4G LTE network that can carry voice communication It brings about multimedia messaging services between individuals and for groups since it supports high-definition voice and video calling VoWiFi, on the other hand, uses Wi-Fi to send and receive phone calls VoWiFi can reduce networking costs by enlarging coverage area and increasing the usage of wireless network bandwidth China Mobile, the world’s largest telecom operator, is actively extending its VoLTE network across China and aims for service coverage of 18 major domestic cities by the end of 2015 By the end of this August, China Mobile had signed up 229 million 4G mobile network subscribers and built over 940,000 4G base stations In addition to offering a wide range of 4G-enabled smartphones, China Mobile is developing technology that allows consumers to switch easily between TD-LTE and FDD LTE mode As telecom operators are under challenge to expand their mobile network capacities, they have been aggressively developing LTE-U (LTE in unlicensed spectrum) Major US telecom operators such as Verizon and T-Mobile USA plan to launch 4G network services using LTE-U by 2016 Similar to Wi-Fi, LTE-U operates on unlicensed radio frequency spectrums, including 5GHz and spectrums under 1GHz By using these spectrums, service providers can effectively increase their mobile network capacities As for high-frequency, millimeter-wave spectrums (28GHz and above), they can be used to extend outdoor roaming capability However, network signals on high-frequency spectrums are unable to directly enter buildings and require small cell to maintain coverage over an indoor area Thus, development technologies based on high-frequency spectrums will also accelerate the demand growth for small cell

Press Releases
TrendForce Anticipates Revolution in Shopping Experience with Integration of O2O and IoT


Telecommunications , Consumer Electronics

As applications of Big Data and Internet of Things (IoT) technologies widen, online-to-offline (O2O) will become the prevalent business model The latest research by Topology Research Institute (TRI), a division of TrendForce, finds the falling prices of IC components drive down the costs of sensors This trend in turn accelerates the developments in the IoT industry related to technological advances and entries into different vertical markets Examples of such markets include smart home, smart energy, intelligent transportation, smart factory and smart shopping district  The drive to introduce micro-location and push notification systems into different applications has been gaining momentum since Apple launched its iBeacon technology in 2013 According to TRI’s Senior Research Manager Kelly Hsieh, one of the major developments in the IoT industry is using beacon hardware together with mobile apps to conduct Big Data analyses With more beacon hardware being installed in the next few years, TRI expects the technology will spread to various hubs within the retail channels Major retail companies around the globe have already used the beacon systems to guide shoppers inside their stores and send promotional ads to shoppers’ mobile devices – from Walmart, Macy’s and McDonald’s in the United States to NTT DoCoMo in Japan The O2O model raises consumers’ willingness to purchase through this integration of the physical stores with the Internet Currently, some districts in New York have stores outfitted with Bluetooth beacons Mobile users will thus be able receive instant messages from these business venues when they are in transmission range This kind of services are expected to extend to the rest of the US in the near future  Smart commerce revolves around consumer behaviors, and the advances of Big Data and the Cloud technologies have made retail and warehouse networks more intelligent These forces in turn spur the development of smart shopping districts in cities Countries like the US, France, Japan, South Korea and China are actively rolling out plans to provide people more shopping information within a city via micro-location and push notification, thus creating a smart shopping district experience Brick-and-mortar stores are also offering their customers one-stop shopping solutions with cloud-based POS systems and combining shopping experience with virtual reality All these greatly hasten the integration of the smart commerce value chain  Nonetheless, smart commerce value chain are facing many challenges such as the lack of assessment standards and case studies Moreover, tech startups have yet to gain the trust of large retail businesses In the technical aspect, the penetration of 4G is limited and there are still not enough micro-location systems being installed Addressing these issues requires further integration of the ICT sector The most critical problem, however, lies in the ability of smartphones to receive micro-location and push notification signals anytime Using location services involves more frequent transmissions of wireless signals and can quickly drain smartphone batteries While these factors will influence the application development of micro-location and push notification, Hsieh believes the outlook for these technologies is positive in the long run as they become a trend in indoor, interactive applications

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