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2023/09/28
TrendForce projects that shipments of smartphone display panels (smartphone panels) will reach approximately 185 billion pieces in 2023, reflecting a YoY increase of 87% This growth is primarily driven by the demand from the smartphone repair market, the market for second-hand smartphones, and the release of new smartphone models Looking ahead to 2024, TrendForce anticipates that the supply-demand dynamics of the smartphone market will return to a normal cycle Consequently, there could be a drop in demand for second-hand devices and device repair TrendForce forecasts that shipments of smartphone panels will amount to around 172 billion pieces in 2024, reflecting a YoY decline of 9%
Regarding shipments of smartphone panels from individual panel makers, the decline in demand for LCD panels is a shared issue for some of them Currently, BOE firmly holds the top position in global smartphone panel shipments, with an estimated shipment of around 560 million pieces for 2023 However, in 2024, BOE is expected to be impacted by the weakening demand for LCD panels, resulting in a projected YoY drop of 72% to around 520 million pieces Following BOE is SDC in second place Due to the decline in demand for rigid AMOLED panels, SDC’s shipments for 2023 are forecasted around 350 million pierces As for 2024, SDC’s shipment figures are expected to remain relatively on par with the figure 2023 as its performance is expected to be sustained by the demand related to Samsung’s and Apple’s devices Tianma is estimated to ship around 175 million pieces of smartphone panels in 2023, securing the company’s third-place position As Tianma expands collaborations with various brands, there is a chance that its shipments could see a marginal YoY increase of 52% for 2024, totaling about 190 million pieces
Innolux is ranked in fourth place in shipments at about 140 million pieces for 2023 and is projected at about 125 million pieces for 2024 under a YoY reduction of 112% due to the shrinking demand from the LCD market HKC, ranked at fifth place, is estimated at a shipment volume of 170 million pieces for 2023 attributed to its cost advantage from the G86 production lines, and is projected to grow to 180 million units in shipments for 2024 at a YoY growth of 42% TrendForce commented that SDC is the sole maker among the top five players that is deteriorating in shipments during 2023 due to the declining demand for rigid AMOLED panels, meaning that rigid AMOLED panels made by South Korean makers are gradually subsiding in market shares, after the initiation of mass production on flexible AMOLED panels by Chinese makers, on account of insufficient cost competitiveness
As for the shipment ratio among panel makers by region, Taiwanese makers are able to hold onto their proportion thanks to the support from a-Si LCD, while Japanese makers are dropping in shipments due to their expeditious exit from the smartphone market South Korean makers are maintained at 23-25% of shipments attributable to their technology of flexible AMOLED panels and the corresponding adoption by high-end smartphones Chinese makers have ascended from 548% (2022) to 637% (2023) in overall shipments of smartphone panels, which showcases their continued significance in the overall smartphone supply chain
For more information on reports and market data from TrendForce’s Department of Display Research, please click here, or email Ms Grace Li from the Sales Department at graceli@trendforcecom
For additional insights from TrendForce analysts on the latest tech industry news, trends, and forecasts, please visit our blog at https://wwwtrendforcecom/news/
2023/09/13
TrendForce’s latest insights reveal that by 2023, shipments of foldable smartphones could skyrocket to an impressive 183 million units, marking a 43% YoY surge However, this only captures a slim 16% of the year’s total smartphone market Fast forward to 2024, and we’re looking at another leap—a 38% growth, translating to a hefty 252 million units and nudging the market share up to 22% Looking at the medium to long term, TrendForce believes the expansion of the foldable smartphone market is inevitable By 2027, shipments could soar to a whopping 70 million units, seizing around 5% of the global smartphone market
The driving force behind the foldable market’s expansion? Reduced costs and the expansion strategies of Chinese brands TrendForce posits that as the cost of components plummets—especially panel and hinge expenses—the stage is set for foldable phone prices to potentially slide below the US$1,000 threshold This shift would undeniably spur consumer interest and purchase intent
Branding paints its own picture This year, Samsung once again led the pack, with projections pointing toward a robust 125 million unit shipment But there’s a twist Its stronghold, a staggering 82% market share in 2022, slipped to 68% Why? It’s because of the surging tidal wave of foldables from Chinese contenders Huawei clinched the runner-up spot, estimated to have dispatched around 25 million foldables for a respectable 14% of the market share Hot on their heels were OPPO and Xiaomi, with market shares of 5% and 4%, respectively Other brands have each snagged less than 4%
Pandemic repercussions echo here too TrendForce sheds light on the fact that Chinese foldable brands, impacted by recent global events, have mostly kept their eyes on home turf, eschewing aggressive overseas expansion However, if these brands pivot and ramp up their global sales game, they might just turbocharge the foldable market’s growth trajectory
And then, there’s Apple—the enigmatic juggernaut To date, Apple’s foray into foldables has been tepid, to say the least This restraint has undoubtedly doused consumer fervor for foldable Yet, true to form, Apple’s unwavering obsession with user experience could be the culprit Persistent challenges with foldable tech—think panel evenness and hinge design—might be holding them back But here’s the kicker: Achieving perfection with larger foldable panels is somewhat simpler than their smaller counterparts Could this mean Apple might leapfrog right into medium-sized foldable products—like laptops or tablets? Only time will tell
For more information on reports and market data from TrendForce’s Department of Display Research, please click here, or email Ms Grace Li from the Sales Department at graceli@trendforcecom
For additional insights from TrendForce analysts on the latest tech industry news, trends, and forecasts, please visit our blog at https://insidertrendforcecom/
2023/07/19
In a forecast that spells positive news for the auto industry, TrendForce’s latest research report on automotive panels anticipates a substantial increase in demand for automotive panels As global recovery from the pandemic continues, the automotive market is regaining its momentum TrendForce predicts that the shipment quantity for automotive panels will cross the 200 million mark in 2023, reaching an estimated 205 million units—a 51% YoY growth The report further highlights that with the increasing usage of automotive panels, the growth of automotive panel driver ICs is stepping into the limelight In particular, the application of Touch and Display Driver Integration (TDDI) in new designs is gradually rising, leading to a continuous increase in market share
The advantage of automotive TDDI lies in the integration of touch and drive functions, which can reduce IC usage and optimize overall costs This simplifies supply chain management for automakers and Tier One suppliers Moreover, panels equipped with TDDI adopt an embedded touch (In-Cell) design, which promises superior optical performance compared to traditional add-on touch modules
Most new car models currently under development are predicted to adopt TDDI architecture—increasing its usage even further TrendForce predicts a 54% YoY increase in 2023, raising TDDI shipment volume from 24 million units in 2022 to 38 million units in 2023
TrendForce identifies Himax as the current leading IC design house in the automotive TDDI market The company’s early entry and mature experience in field have garnered high levels of trust from strict Tier One suppliers and automaker clients Synaptics and FocalTech are also recognized as key players due to their early presence in the automotive TDDI market, each securing a place in Japanese and Chinese automakers’ TDDI supply chain, respectively
Other IC design houses, although late to the game, are starting to introduce new products in collaboration with panel makers including LX-Semicon, Raydium, and Novatek Provided the verification process goes smoothly, these companies could potentially experience significant growth in the coming years
TrendForce predicts that automotive panel sizes will gradually increase, benefitting the growth of automotive TDDI Additionally, IC design houses are considering cost savings for ICs, and as such panel makers are expected to transition to Large-sized Touch and Display Driver Integration (LTDI) as panel sizes exceed 30 inches At this stage, most IC houses are in the initial stages of development
TrendForce highlights that the rapid growth in demand for automotive panels over recent years has motivated various IC design houses to develop and market their products However, unlike the consumer electronics market, automotive products remand a high level of reliability and safety, in addition to cost Traditional automakers in Europe, America, and Japan, in particular, have high barriers to entry for their supply chains The processes and products must comply with automotive specifications such as AEC-Q100 and ISO 26262, with verification times often reaching to 2 to 3 years Panel makers must also provide at least a 5-year supply guarantee—a requirement quite different from the operating mode of consumer product markets Therefore, established suppliers are tough to replace, and newcomers will need to commit significant resources to compete for a spot in the supply chain
For more information on reports and market data from TrendForce’s Department of Display Research, please click here, or email Ms Grace Li from the Sales Department at graceli@trendforcecom
For additional insights from TrendForce analysts on the latest tech industry news, trends, and forecasts, please visit our blog at https://insidertrendforcecom/
2023/05/24
According to TrendForce "AMOLED Technology and Shipment Tracker" that the continuing global economic downturn continues to exert pressure on the smartphone, with this year’s projected market size falling short of 12 billion units Concurrently, advancements in both software and hardware of new devices have plateaued, shifting the market focus toward foldable smartphones TrendForce estimates that shipments of foldable smartphones will reach 198 million units in 2023, marking an impressive YoY growth rate of 55% compared to 128 million units last year
Relatively high prices have been a significant barrier to the wider adoption of foldable smartphones However, devices with exorbitant price tags akin to the Huawei X2 (USD 2,000+) launched in 2021 are no longer commonplace as brands and module makers continuously develop new technologies to optimize costs For instance, OLED organic materials currently account for approximately 23% of the cost of foldable smartphone OLED panels As more suppliers enter this competitive landscape, prices are forecasted to fall Similarly, the price of hinges—another critical component—used to range between CNY 800–1200, but is now adjusting downwards, alleviating the overall cost pressure of foldable smartphones and boosting consumer acceptance
Samsung, the earliest entrant into the foldable smartphone market, maintains its lead over other brands in research and production technologies It’s rumored that its next-generation Fold/Flip 5 will be unveiled in late July and hit the market in August The new design is expected to feature a significantly larger cover display, setting it apart from the previous generation Samsung currently commands around 70% of the overall foldable smartphone market, shipping approximately 13 million units
Chinese brands like Huawei, OPPO, Vivo, Xiaomi, and Honor have all joined the race for foldable smartphones Huawei’s Pocket S, released in 2022, has seen a warm reception in the consumer market, thanks to its appealing design and competitive pricing, despite being equipped with a 4G processor Last year, Huawei’s market share stood at around 10% and is expected to approach 20% this year Other Chinese brands hold around 3–5% market share in the foldable smartphone sector If they can extend their foldable devices into global channels, their sales volumes are expected to rise even further
At present, the market is focused on the recently released Google Pixel Fold, which features a 76-inch 2208x1840 resolution OLED panel and a 58-inch 2092x1080 resolution OLED panel for the cover display Transsion, a company with a longstanding presence in the African market, introduced its first foldable smartphone, the Phantom V Fold, earlier this year With an increasing number of brands expected to venture into foldable smartphone production, TrendForce estimates the market penetration of foldable phones to be around 17% in 2023 With continuous improvements in cost and design, this figure is expected to surpass 5% by 2027
For more information on reports and market data from TrendForce’s Department of Display Research, please click here, or email Ms Grace Li from the Sales Department at graceli@trendforcecom
For additional insights from TrendForce analysts on the latest tech industry news, trends, and forecasts, please visit our blog at https://insidertrendforcecom/
2023/03/22
Panel makers have aggressively driven down the prices of display driver ICs (DDIs) over the past few quarters in response to slumping panel prices Meanwhile, foundries have not made any significant price adjustments recently Even when Nexchip lowered prices in 2022 to increase their capacity utilization rate, wafer prices remained relatively stable TrendForce’s research has revealed that instead, many foundries have offered deals such as discounts or free wafers to effectively lower DDI prices without officially changing them, since demand is expected to recover in 2H23 As of 1Q23, the prices of large-sized DDIs have been resistant to falling as it’s too difficult for wafer prices to return to their pre-pandemic levels The ASP of DDIs is expected to remain level throughout 2Q23 or dip slightly by 1–3%
TrendForce further iterates that DDIs have faced a long period of strict control over ICs in order to manage inventory levels, which appear to be at a healthy level moving into 2Q23 It was rare to see DDI inventory peak for more half a year in 2022 since most products usually fall to a healthy level in about 8–10 weeks As prices of large-sized DDIs fell significantly by the end of 2022, it’s predicted that panel demand in 2023 will increase QoQ — especially in the third quarter, which has traditionally been the peak season An increase in demand for panels will in turn help drive up demand for DDIs
Taking a look at DDI applications, it’s expected to see demand for panels increase QoQ TV panel prices have rebounded since falling significantly and brands are raring to stock up just in time for China’s 618 Shopping Day and Amazon Prime Day Notebook brands have been gradually replenishing panel inventory for their high-end laptops; gaming LCD monitor panel makers have also adjusted output to keep up with increased demand from Internet cafes reopening in China TrendForce observed that DDI wafer input has increased However, when compared to before the pandemic, all parties within the supply chain have grown more fearful of stockpiling ICs
With that being said, it’s predicted that demand for DDIs will continue to rise QoQ while prices stay relatively the same Demand is expected to peak as we move into the third quarter and since suppliers have become hesitant to stockpile, it may take 2–3 months to prep enough inventory Therefore, TrendForce notes that the question of whether enough stock will be ready in time for the demand peak is still up in the air If there is insufficient supply to meet the demand, or production capacity is not enough to fulfill that excess demand, then DDIs will once again have to cope with being in tight supply in the short term TrendForce does not rule out the possibility that the effects of this could trickle through the entire panel supply chain
For more information on reports and market data from TrendForce’s Department of Display Research, please click here, or email Ms Vivie Liu from the Sales Department at graceli@trendforcecom
For additional insights from TrendForce analysts on the latest tech industry news, trends, and forecasts, please visit our blog at https://insidertrendforcecom/
