As Apple prepares to open pre-orders for the Vision Pro, TrendForce reports that this device is a key strategic move by Apple to expand the virtual head-mounted device market and to mark its entry into the VR/AR market as a pioneer in technological innovation. If initial sales are strong, Vision Pro shipments could reach between 500–600 thousand units in 2024.
TrendForce’s recent report on OLED technology and its market trends reveals that UTG has secured over 90% market share in the newest foldable models. This trend indicates robust growth of UTG’s market value to US$360 million in 2023, with hopes of reaching US$600 million in 2024.
The latest “Automotive Display Market Analysis” from TrendForce indicates that the overall demand for automotive display panels (automotive panels) is gradually stabilizing and shows an upward trend as the automotive market as a whole slowly recovers, and promotional activities related to smart cockpits continue to expand.
An increasing penetration rate has allowed the global value of OLED materials to be estimated at US$2.23 billion in 2022, with a YoY growth rate of 30%. Production values are expected to reach US$3 billion by 2025, owing to the support of manufacturers.
Annual global shipments of foldable smartphones are projected to climb from around 12.8 million units for 2022 to around 18.5 million units for 2023, says TrendForce in its latest report on the market for OLED displays. Among the key components for a foldable smartphone, hinges play a critical role in determining the cost of the whole device. In a foldable smartphone, hinges are responsible for the durability or flex life of the foldable display, the visibility of the fold crease on the display, the feel of flipping the device, and many other functions that are vital to user experience. In other words, the quality of hinges will directly affect consumers’ willingness to purchase a foldable smartphone. With the penetration rate of foldable models rising in the smartphone market, the value of the global market for hinges used in foldable OLED smartphones will rise by 14.6% YoY to above the level of US$500 million for 2023.
AMOLED Technology and Market Status—points out that the display panel industry has initiated plans for large-generation fabs that manufacture OLED panels. The migration of the OLED display technology to larger generations is driven by the recent improvements in related process technologies and materials. Also, brands have also been pushing for the adoption of OLED for larger display products. TrendForce forecasts that by 2025, the penetration rate of OLED panels among IT products will reach 2.8% on account of the gradual deployment of the supporting panel production capacity. Then, the OLED penetration rate in the IT segment is expected to take off noticeably in 2026, coming to 5.2%.
According to the latest TrendForce research report, the proportion of OLED in the mobile phone market is expected to exceed 50% in 2023, up from 42% in 2021. As the penetration of OLED in the mobile phone market gradually expands, IT products will be the next battlefield for key OLED developments. In order to further expand the IT market, panel manufacturers have increased capital expenditures for the construction of IT panel production lines and shifted planning to higher generational fabs to achieve more effective and economical sectioning but also taking on increasingly technical challenges.
According to TrendForce, as technology and materials evolve, the penetration rate of OLED folding mobile phones is estimated to reach 1.1% in 2022. While mobile phone brands successive launch new flagship folding devices, penetration rate is expected to exceed 2.5% post-2024 driven by improved specifications and increasingly competitive pricing. In addition, there is an opportunity to provide a breath of fresh air to a market steeped in sluggish consumer sentiment led by inflation and drive folding mobile phones into the mainstream.