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Chinese TV Brands’ Rise Drives Backlight-use LED Manufacturers to Intensify Backlight Market Strategy, says TrendForce
Global shipment proportions for Chinese TV brands are increasing yearly, with the possibility to reach 28 percent in 2014, according to the latest China LED Package Industry Market Report from LEDinside, a division of research organization TrendForce. Six Chinese TV brands will benefit the most from domestic demands in 2014. LED manufacturers beginning to pay more attention to opportunities in this market segment due to low in-house LED production capacity of Chinese TV brands and low strategic alliance among LED manufacturers. The supply chain for Chinese TV brands has started to change. Once reliant on Taiwanese and Korean LEDs, Chinese package manufacturers is starting to change as price competition heats up and technology matures.
| Graph 1: Market share percentage of Chinese TV brands |
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| Data source：LEDinside |
Chinese packaging manufactures entrance into TV backlight supply chains drives revenue growth and market expansion plans
China-based backlight LED manufacturer Refond Optoelectronics (Refond Opto) entered the TV backlight sector in 2010. The company has already successfully become part of the supply chain for brands TCL, Skyworth, Konka, and Chang Hong. Refond Opto’s backlight business revenue has grown 67% to US $46.80 million. In order to strengthen the company’s presence in the backlight market, Refond Opto formed an alliance with TV manufacturers TCL and Taiwanese chip manufacturer FOREPI, investing US $32.26 to establish the joint venture Huarui Optoelectronics Technology (Huizhou) which focuses on backlight LED packaging to further cement Refond Opto’s position in the LED TV backlight market.
MTC Lighting and Dongshan Precision pooled resources to break into the LED TV backlight sector. The companies revenue performance this year have shown rapid growth. MTC Lighting is already part of TCL, Hisense, Skyworth, Chang Hong, and Haier’s backlight supply chain. The company’s 2013 revenue reached close to US $80 million. In February this year, MTC Lighting invested US $80.65 million in establishing a subsidiary in Jiangxi to focus on its LED backlight and lighting business.
Dongshan Precision has drawn from its conventional precision sheet metal business to develop its backlighting business. In May of 2014, Dongshan Precision announced raised funds of over US $189.52 million, with plans to invest US $73.87 million in LED component production and US $35.48 in LCM module production. The funds will boost the company’s competitiveness in the backlighting field.
Other Chinese manufacturers include Shine On and APT Electronics, who have recently increased efforts in the TV backlighting sector. lighting LED component manufacturers Honglitronic and Mason are also turning their sights towards TV backlighting, and have already entered into brand supply chains.
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