[News] BOE Expects 4Q Price Fluctuations, Stronger 2024 Demand

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According to a report from Taiwan’s TechNews, despite running at a loss in the first half of the year, BOE believes that its target of shipping 120 million OLED panels still has a chance of being achieved. As the industry enters the traditional off-season in the fourth quarter, strict adherence to production capacity by panel manufacturers is expected to help stabilize panel pricing.

BOE mentioned that the price increases witnessed over the past few months were primarily driven by panel manufacturers, who maintained their bargaining power in price negotiations. This upward pricing trend continued into the third quarter. However, as the industry enters the off-season in the fourth quarter, some price fluctuations may occur. Nevertheless, panel manufacturers are expected to adjust their production capacity downward, making any potential price reductions manageable.

Furthermore, next year holds a brighter outlook for panel demand, with the average TV size projected to increase to 51.6 inches, compared to 50.2 inches in 2023, driving an 8% annual growth in TV demand for the coming year, compared to this year’s 3%. Replacement cycles are expected to contribute to overall demand for laptops and monitors next year.

In the first half of this year, BOE shipped approximately 50 million flexible OLED panels, marking a 76% year-on-year increase. The largest customer accounted for 43% of the total shipments. BOE believes there is still an opportunity to achieve the annual target of shipping 120 million panels. While the OLED business experienced an overall loss in the first half of this year due to increased capacity from second-tier suppliers and intensified entry-level competition, recent months have seen signs of a bottoming-out rebound in prices. Coupled with seasonal order increases, profitability is expected to continue to improve next year.

(Photo credit: BOE)