[News] AMD CEO Lisa Su Identifies AI as the “Most Revolutionary Tech in 50 Years”

---

---

In an interview with Chinese media Sina, Lisa Su, CEO of AMD, emphasized that AI is the most revolutionary technology in the past 50 years. She believes that AI-powered PCs will play a crucial role in driving the growth of the PC market this year.

Su led AMD’s AI PC Innovation Summit in Beijing last week, showcasing the development momentum within China’s AI PC ecosystem. She shared these insights during interviews with Sina, which was then published on March 26th.

Lisa Su asserts that AI is propelling a revolution, marking the most transformative technology in nearly 50 years, swiftly reshaping all facets of the tech industry. From data centers to AI-powered PCs and edge computing, AMD is excited about the opportunities presented by this new era of computing.

Su emphasizes that PCs serve as the daily tools for users to interact with AI through personalized experiences. Leveraging Ryzen AI’s leading edge and extensive ecosystem partnerships, AMD aims to deliver seamless AI experiences from the cloud to the PC.

Lisa Su acknowledges that the global PC market saw a decline post-pandemic, but anticipates some level of growth this year, driven by AI-powered PCs prompting consumers to upgrade their devices.

She believes that while most AI PCs currently target the high-end segment, over time, they are expected to penetrate every price range.

Regarding the applications of AI PCs, Su finds communication, productivity, and creativity particularly exciting. Many applications are still in their early stages, but she expects to see more developments in the coming years.

Lisa Su also mentioned a compelling incentive for people to upgrade to AI PCs: increased efficiency. She posed a question to the media, asking if users would be willing to purchase an AI PC if it could save them 5 hours of work per week. In her view, “everyone’s answer would be YES.”

AMD is strategically positioning itself in the AI market. In December last year, it announced that its accelerated processing unit (APU) MI300A had entered mass production, while the AI accelerator GPU MI300X had begun shipping. Meanwhile, its new Ryzen 8040 series laptop processors have also hit the market, aiming to capture the AI PC market.

To deliver AI experience on PCs, AMD utilizes three computing engines: CPU based on Zen architecture, GPU based on RDNA architecture, and the XDNA-based AI engine, also known as the Neural Processing Unit (NPU). Additionally, its Ryzen 8040 series processors offer leading-edge computing and AI experiences. By the end of this year, the company plans to engage over 150 independent software vendors in developing for Ryzen AI.

TrendForce previously issued an analysis in a press release, indicating that the AI PC market is propelled by two key drivers: Firstly, demand for terminal applications, mainly dominated by Microsoft through its Windows OS and Office suite, is a significant factor. Microsoft is poised to integrate Copilot into the next generation of Windows, making Copilot a fundamental requirement for AI PCs.

Secondly, Intel, as a leading CPU manufacturer, is advocating for AI PCs that combine CPU, GPU, and NPU architectures to enable a variety of terminal AI applications.

Read more

• [News] AMD Hosts Innovation Summit, CEO Lisa Su Highlights the Beginning of AIPC Era
• [News] NVIDIA and AMD Clash in AI Chip Market, as TSMC Dominates Orders with Strong Momentum in Advanced Processes

(Photo credit: AMD)