[Insights] May Panel Prices Update, TV Market Stabilizes, Monitor Panel Demand Strengthens

---

---

TrendForce has released the latest panel quotations for early May. TV panel prices showed signs of stabilization as increased supply capacity mitigates the upward trend. Meanwhile, monitor (MNT) panel prices maintain their upward trajectory, driven by the market’s robust demand. However, challenges persist in forming a consensus for price increases in the notebook (NB) panel sector, resulting in relatively lower price level.

More details are as follows:

• TV

After May, the momentum of stocking up on television panels starts to weaken, particularly in the medium-sized and small-sized television panels due to decreased demand. As a result, the momentum for overall panel price increases tend to gradually slow down.

Whether panel manufacturers will once again initiate their strategy of producing on-demand over the next two months, thereby correcting the high-end utilization rate of over 80% to support the trend in panel prices, will be a key point for observation in the near term.

Looking at the price increases of television panels in May, it is expected that the prices for 32-inch, 43-inch, and 50-inch will stabilize, while 55-inch panels will increase by 1 USD and 65-inch and 75-inch will increase by 3 USD.

• MNT

With regard to MNT panels, demand from brands remains robust. On the other hand, panel manufacturers’ urgent desire to boost panel prices as much as possible during this wave of price increases, driven by aim to achieve a turnaround in the deficit situation for MNT panels, also helps on the relatively proactive stance towards the panel price trend in May.

Currently, it is expected that in May, the prices of MNT panels will increase. Open Cell panels are expected to rise by 0.5 to 0.7 USD. Among panel modules, the 21.5-inch is expected to increase by 0.5 USD, the 23.8-inch by 0.6 USD, and the 27-inch panel by 0.5 USD.

• NB

Looking at NB panels, although demand for panels has started to pick up noticeably compared to the first quarter, rebounding from the seasonal downturn, the increase is still lower than initially expected. This reflects the high uncertainty among brand customers regarding future end-demand, making it difficult for clear signals of panel price increases to emerge.

Panel manufacturers also find it challenging to establish a strong and consistent consensus on panel pricing strategy due to the lower-than-expected growth in demand.

It is currently expected that in May, the prices of NB panels will see only a slight increase. For HD TN models, where supply is limited and demand is relatively good, coupled with lower prices, there is a chance of a marginal increase of 0.1 USD.

For FHD IPS models, where there are more suppliers and fiercer competition, some panel manufacturers hope to follow the price increase of HD TN models and raise prices by 0.1 USD as well. However, this still depends on the attitude of brand customers.

Read more

• [Insights] April Panel Prices Update, TV Upward Trend Stabilized, Monitor Panel Increases Expanding
• [Insights] March Panel Prices Update, TV Brands Further Increased, Notebook Panel Prices Await Clear Direction