[News] Rise of In-House Chips: 5 Tech Giants In the Front

With the skyrocketing demand for AI, cloud service providers (CSPs) are hastening the development of in-house chips. Apple, making a surprising move, is actively developing a data center-grade chip codenamed “Project ACDC,” signaling its foray into the realm of AI accelerators for servers.

As per a report from global media The Wall Street Journal, Apple is developing an AI accelerator chip for data center servers under the project name “Project ACDC.” Sources familiar with the matter revealed that Apple is closely collaborating with TSMC, but the timing of the new chip’s release remains uncertain.

Industry sources cited by the same report from Commercial Times disclosed that Apple’s AI accelerator chip will be developed using TSMC’s 3-nanometer process. Servers equipped with this chip are expected to debut next year, further enhancing the performance of its data centers and future cloud-based AI tools.

Industry sources cited in Commercial Times‘ report reveal that cloud service providers (CSPs) frequently choose TSMC’s 5 and 7-nanometer processes for their in-house chip development, capitalizing on TSMC’s mature advanced processes to enhance profit margins. Additionally, the same report also highlights that major industry players including Microsoft, AWS, Google, Meta, and Apple rely on TSMC’s advanced processes and packaging, which significantly contributes to the company’s performance.

Apple has consistently been an early adopter of TSMC’s most advanced processes, relying on their stability and technological leadership. Apple’s adoption of the 3-nanometer process and CoWoS advanced packaging next year is deemed the most reasonable solution, which will also help boost TSMC’s 3-nanometer production capacity utilization.

Generative AI models are rapidly evolving, enabling businesses and developers to address complex problems and discover new opportunities. However, large-scale models with billions or even trillions of parameters pose more stringent requirements for training, tuning, and inference.

Per Commercial Times citing industry sources, it has noted that Apple’s entry into the in-house chip arena comes as no surprise, given that giants like Google and Microsoft have long been deploying in-house chips and have successively launched iterative products.

In April, Google unveiled its next-generation AI accelerator, TPU v5p, aimed at accelerating cloud-based tasks and enhancing the efficiency of online services such as search, YouTube, Gmail, Google Maps, and Google Play Store. It also aims to improve execution efficiency by integrating cloud computing with Android devices, thereby enhancing user experience.

At the end of last year, AWS introduced two in-house chips, Graviton4 and Trainium2, to strengthen energy efficiency and computational performance to meet various innovative applications of generative AI.

Microsoft also introduced the Maia chip, designed for processing OpenAI models, Bing, GitHub Copilot, ChatGPT, and other AI services.

Meta, on the other hand, completed its second-generation in-house chip, MTIA, designed for tasks related to AI recommendation systems, such as content ranking and recommendations on Facebook and Instagram.

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(Photo credit: Apple)