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[News] LG Display Reportedly Secures First Batch of Apple i16 Pro Max Panel Orders Ahead of its Competitor


2024-06-12 Consumer Electronics / Display editor

The upcoming iPhone 16 series from Apple is set to debut in the latter half of the year, and according to a report from Korean media outlet “The Elec,” LG Display, a major panel manufacturer in South Korea, has secured OLED panel orders from Apple for the iPhone 16 Pro Max model, ahead of its rival Samsung.

Earlier in May, both LG Display and Samsung Display secured orders for OLED panels for Apple’s iPhone 16 Pro, according to the report. Subsequently, LG Display also has acquired orders for iPhone 16 Pro Max panels, which could be the first time ever for LG Display to be ahead of Samsung display. 

Reports indicate that LG Display failed to secure the initial batch of orders for OLED panels for the iPhone 15 Pro last year, with the majority of orders going to its competitor Samsung Display. This bolstered Samsung Display’s profitability significantly. However, this year, LG Display has finally regained its footing by securing orders for both the iPhone 16 Pro and iPhone 16 Pro Max models, marking a turnaround in its fortunes.

However, Samsung Display continues to firmly hold orders for OLED panels for the iPhone 16 and iPhone 16 Plus models, while LG Display is responsible only for supplying OLED panels for the higher-end positioned iPhone 16 Pro and iPhone 16 Pro Max models.

Previous revelations from South Korean source yeux1122 also indicated that LG Display holds a higher share than Samsung Display in the supply of OLED screens for Apple’s new iPad Pro.

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(Photo credit: Apple)

Please note that this article cites information from The Elec.

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