Instead, AMD opted to invest heavily in high-performance computing architecture—a move that may have seemed risky at the time—focusing on powerful computer processors and graphics chips for gaming, artificial intelligence, supercomputing, and other advanced technologies, as noted by CNN.

Su’s effort paid off a few years later.

AMD’s Zen CPU architecture generated remarkable revenue, according to a report from TechNews. The launch of the new computing architecture “Zen” in 2017 marked a pivotal moment in Su’s career at AMD.

According to a report in Fortune, just before production, a design defect was discovered in the “Zeppelin,” AMD’s first Zen-based product, posing a risk of delivery delays. If the issue cannot be resolved immediately, it will be another heavy blow for AMD,  adding to the company’s existing challenges.

Su’s decisive approach to overcoming obstacles has been essential to AMD’s success. While on a business trip in India, Su immediately initiated chip testing upon hearing the news. Upon her return to the U.S., she went directly to the Austin lab to motivate the team, declaring, “Failure is not an option.” The team ultimately resolved the crisis and successfully gained market recognition in 2017.

AMD is actively transforming its market strategy to better integrate the demand from the AI market. According to a report from Wccftech, the company has announced the merging of its data center and consumer GPU lines into a unified “UDNA” series. As for AMD’s AI chip development roadmap for the next year, the “Advancing AI” event in this October will showcase the next-generation Instinct MI325X AI chip.