[News] Insiders Reportedly Claim Apple to be Two Years behind in AI Development

---

---

Apple introduced the Apple Intelligence feature at WWDC24 back in June. However, according to Mark Gurman from Bloomberg, some Apple employees believe the company is two years behind its competitors in AI development.

The Apple Intelligence includes several features, such as AI notification summaries, intelligent prioritization for important alerts, a new Siri with personal context, Image Playground, Genmoji, and more.

According to a report from 9to5Mac, one of the main challenges facing Apple Intelligence is that it mostly depends on models that can run on-device, which also means that Apple Intelligence has quite high requirements for device.

To run Apple Intelligence, users will need a device equipped with at least an A17 or M1 chipset, and it must have a minimum of 8 GB of memory to support the personal intelligence system, as highlighted by 9to5Mac.

The report from 9to5Mac noted that since the models primarily operate on-device, the volume of information they can process is inherently limited. This is also why Apple has chosen to integrate Siri with ChatGPT.

According to the announcement by OpenAI, Apple will support GPT-4o across iOS, iPadOS, and macOS. GPT-4o will be integrated into Siri and Writing Tools, with the expectation that this integration will help reduce the knowledge gap.

Regarding the knowledge gap, according to Mark Gurman from Bloomberg, Apple’s internal research shows that ChatGPT is about 25% more accurate than Siri and can answer about 30% more questions, leading some Apple employees to believe the company is two years behind its competitors in AI development.

Nonetheless, Gurman believes that Apple still has the potential to catch up, as they can often successfully catch up with competitors in areas where they seem to be lagging behind, demonstrated by its experience with Apple Maps.

Furthermore, Gurman also pointed out that Apple has another advantage in its efforts to catch up: the ability to deploy features across a vast array of devices. Apple can quickly equip its current products with the technology required to support new software. We can expect to see this again soon with the rollout of the M4 Macs, which will accelerate Apple’s AI tasks, as indicated by Gurman.

According to Gurman, Apple Intelligence will be available on nearly every Apple device with a screen by 2026. The iPhone SE is set to receive this feature in March, along with the A18 chip, while the entry-level iPad is expected to be updated later in 2025.

Read more

• [News] Apple Intelligence Is Expected to Arrive on October 28th with the Release of iOS 18.1
• [News] iPhone 16 “Supercycle” in Doubt? Concerns Rise Over Slow Rollout with its AI Platform

(Photo credit: Apple)