[Insights] China’s Trade-In Policy and Production Cuts Halt TV Panel Price Decline in October

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As we approach the end of October, how will prices for TV, monitor, and laptop panels shift?

According to TrendForce’s late October panel pricing report, Research Vice President Boyce Fan observed that TV panel prices are stabilizing. Thanks to China’s trade-in program, brands ramped up promotions, and sales during the National Day holiday exceeded expectations, with a year-on-year increase of nearly 20%. This has boosted brand confidence and led to continued stockpiling of TV panels. Panel manufacturers, benefiting from the trade-in policy and production cuts during the holiday, are likely to see TV panel prices stabilize across the board in October.

For small-sized TV panels, demand for 32-inch and 43-inch panels remains steady, and with panel makers controlling production, prices are expected to stabilize. Medium-sized panels, such as 50-inch and 55-inch, are still facing weak demand, but production control could help prices level off.

Meanwhile, large-sized panels, including 65-inch and 75-inch, have seen a strong demand surge, directly benefiting from the trade-in policy. With strict production control of 10.5-generation panels maintaining supply-demand balance, prices are also expected to stabilize.

In the monitor panel market, prices have continued to decline following the trend seen in September as demand enters the off-season. Since late Q3, some panel manufacturers have aggressively negotiated project pricing with brand clients for Q4, exerting pressure on monitor panel prices. Fan noted that the price drop for open-cell panels is expected to widen, with declines ranging from $0.3 to $0.4. Panel module prices for mainstream sizes are projected to fall by $0.2 to $0.3, a more significant drop than the previous month.

As for laptop panels, some brands have slightly revised their Q4 demand upwards to boost production scale, supporting stable shipments of laptop panels. However, some panel manufacturers, in an effort to secure orders, have adopted a more flexible pricing approach, which may affect overall market pricing trends. Currently, average laptop panel prices are expected to remain stable, though high-end IPS models are already seeing a $0.1 drop. By November, panel makers are expected to face increased pressure from clients demanding price cuts, intensifying negotiations on both sides.