[News] Huawei Cuts High-End Smartphone Prices to Boost China Sales

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According to a report from South China Morning Post, Huawei has been reducing prices for its premium smartphones to stimulate sales in China, the world’s largest smartphone market.

The report highlights that Huawei has slashed the price of its Pura 70 Ultra, released in April 2024, to RMB 8,999 (USD 1,233) for the 1-terabyte version, reflecting an 18% drop from its original price of RMB 10,999. The 512-gigabyte version saw an even steeper discount of 20%.

In July, Huawei had already reduced the Pura 70 series price by RMB 1,000, as noted in the report.

The report also notes that the Mate X5 foldable smartphone, introduced in September 2023, is now priced RMB 2,500 lower than its original starting price of RMB 12,999, representing a 19% discount.

Huawei remains a dominant force in China’s foldable smartphone market, holding its position as the leading vendor, according to the report. In September, the company unveiled the world’s first trifold smartphone, the Mate XT, an innovation expected to further strengthen Huawei’s leadership in the foldable segment.

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(Photo credit: Huawei)