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[Insight] Key Takeaways on CES 2025: AI Innovations on Automotive Technologies and AI PC Advancements
CES 2025 officially commenced in Las Vegas, U.S., running from January 7 to 10 and featuring the latest innovations and products in consumer electronics. With participation from over 4,500 exhibitors worldwide (an increase from 4,300 in 2024), the event highlights cutting-edge advancements across various industries. This year’s CES spotlights artificial intelligence (AI) as a central theme, showcasing its applications in autonomous vehicles, PCs, smart homes, wearables, healthcare, and next-generation televisions. Under the theme “Dive In to the Future,” the event emphasizes AI’s seamless integration into everyday life.
According to TrendForce, there are two significant AI trends that can be seen at CES 2025. First, as autonomous driving technology continues to evolve, AI is playing a pivotal role in enhancing automated controls and obstacle detection, making vehicles increasingly intelligent and safer. Second, CES remains a key platform for PC manufacturers to showcase new innovations, and AI-integrated PCs like Copilot+ PCs and devices equipped with Neural Processing Units (NPUs) are notable highlights. They dramatically enhance data processing speeds and boost work efficiency.
Beyond these trends, AI is also being widely incorporated into other domains. In next-generation televisions, TVs with AI chips are expected to elevate viewing experiences. In healthcare, technologies like AI Doc and neuroClues help disease prediction and diagnostic accuracy. Meanwhile, in smart homes, AI enhances convenience by interpreting voice commands and automating home management systems.
In the sections that follow, TrendForce delves into how AI is driving innovation across various fields, featuring the automotive industry and AI PCs, where it is enhancing computational capabilities and accelerating advancements.
1. Smarter Vehicles with AI Integration
CES 2025 showcases advancements in future mobility, underscoring the rapid development of AI and autonomous driving technologies. AI-enabled vehicles, combined with natural language voice assistants, are redefining the driving experience, creating smarter and more intuitive interactions between drivers and their vehicles.
For example, a conference session titled “Creating the Ultimate Vehicle Experience” discussed how AI and advanced interfaces are reshaping the relationship between users and their vehicles. Another keynote, “What’s Next in Vehicle Tech,” brought together leading automakers to discuss groundbreaking innovations driven by AI, augmented reality (AR), and other technologies, transforming vehicle manufacturing, functionality, and the overall user experience.
At CES 2025, HERE Technologies, a leading company in location technology and spatial intelligence, showcased AI-enabled vehicles and Software Defined Vehicle (SDV) solutions. These innovations are set to transform mobility, logistics, and commercial applications through advanced location technologies.
In addition, Intel’s autonomous driving subsidiary, Mobileye, unveiled a range of solutions aimed at enhancing road safety and advancing autonomous mobility. Mobileye’s exhibits featured a spectrum of technologies, from foundational to advanced driver assistance systems (ADAS), leveraging REM mapping for cloud-based enhancements. They also introduced Surround ADAS, a comprehensive safety solution offering a 360-degree view system.
Notably, the Mobileye SuperVision platform provides non-intrusive driving support, while the Mobileye Chauffeur system offers fully autonomous driving without requiring manual vehicle inspection. Designed specifically for Mobility-as-a-Service (MaaS), Mobileye Chauffeur represents a complete automated driving solution.
2. AI PC Innovations: Enhanced Performance and User Experience
TrendForce notes that in 2024, Intel, AMD, and Qualcomm launched chips with more powerful NPUs, while Microsoft expanded its investment in AI PCs through the Copilot+ initiative, significantly driving the adoption of advanced AI features and upgraded specifications in PCs, such as PCs with at least 16GB RAM.
For example, Dell has launched a series of AI PCs, including Copilot+ PCs powered by Qualcomm processors. Furthermore, innovative services such as Microsoft Copilot Studio and Azure AI Studio, driven by NPUs, are transforming the PC market. These advancements simplify AI adoption and development while enhancing productivity by offering users new features, implementation strategies, and optimized workflows.
As AI technology continues to advance, the functionality of AI PCs is becoming increasingly sophisticated. With improvements in natural language processing (NLP) algorithms, interactions with AI PCs now feel more conversational and intuitive, moving away from the traditional command-driven approach. Additionally, machine learning models enable AI to adapt to user behavior, resulting in more accurate predictions and smarter decision-making.
At the same time, the rise of edge AI is driving significant changes by allowing data processing to occur directly on devices rather than relying on cloud computing. This capability is essential for enabling real-time decision-making and enhancing responsiveness. According to TrendForce, as more enterprises incorporate edge computing into their IT infrastructure, localized processing will play a critical role in shaping the future performance and capabilities of AI PCs.
TrendForce Roadshow CES – AI Innovations and Opportunities
Join TrendForce on January 8, 2025, at the Renaissance Las Vegas Hotel, USA, for an insightful seminar alongside CES 2025. Our analysts will present on key topics, including near-eye display, the memory industry, NAND market update, foundry, and AI Server. Please check the event’s official website for more details. We look forward to seeing you at the TrendForce Roadshow CES!
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