November 18,Chinese AR glasses company Rokid has unveiled its latest AR glasses, the Rokid Glasses.
(Photo Credit: JBD)
The Rokid Glasses boast a stylish design, weighing just 49 grams, and are comfortable for all-day wear.
A standout feature is the integration of Alibaba’s Tongyi Qianwen multimodal AI model, enabling functions such as making calls, AI-powered search, object recognition, AI-assisted photography and problem-solving, multilingual translation, navigation, transcription, and health reminders.
For the near-eye display system, the Rokid Glasses utilize JBD’s Hummingbird Mini II monochrome light engine, which is only 0.15 cubic centimeters in size and weighs a mere 0.3 grams.
Despite its compact size, the Hummingbird Mini II delivers a brightness of 8 lumens at a typical power consumption of 60mW. The Rokid Glasses Priced at RMB 2,499 yuan, are set to hit the market in Q2 2025.
(Photo credit: JBD)
According to “TrendForce’s 2024 Near-Eye Display Market Trends and Technology Analysis Report”, Micro LED is regarded as a critical micro-display technology for AR devices due to its ability to meet high brightness, compact size, and low power consumption requirements.
TrendForce projects that Micro LED’s market share in AR devices will reach 18% in 2024 and grow to 44% by 2030.
Over recent years, demand for Micro LED technology in AR glasses has been steadily increasing. Based on LEDinside‘s incomplete statistics, 14 AR glasses incorporating Micro LED technology were released in 2023—a record high. As of now, 8 new models featuring Micro LED have been announced for 2024.
Although fewer models are being launched this year compared to last, the involvement of major industry players and the integration of AI technologies have made these products highly discussed. These developments could be pivotal for the evolution of Micro LED-based near-eye display technologies.
In September, U.S. tech giant Meta unveiled a prototype of its full-color Micro LED AR glasses, Orion, weighing just 98 grams. According to TrendForce, Orion uses a diffraction waveguide made from silicon carbide and JBD’s three-chip full-color LEDoS technology, achieving a 70-degree field of view (FOV).
TrendForce anticipates Meta’s consumer-grade AR glasses to launch after 2027. With major brands driving development, application advancements are expected to accelerate. By 2026–2027, more refined and affordable mass-market devices are likely to emerge.
(Photo credit: Meta)
Alongside Meta’s Orion, rumors suggest that Apple also has AR glasses in development. Reports indicate that Apple is still committed to Micro LED technology, with AR glasses featuring Micro LED expected to enter mass production in 2026.
Such as Rokid Glasses, Meta’s Orion, StarV Air2 by Xingji Meizu, and G1 by Eyewear Technology, are all equipped with advanced AI functionalities. These include translation, object recognition, voice-to-text transcription, summary generation, and intelligent prompts.
AI technology has become a key selling point for AR glasses. The application of AI in complex, all-day scenarios makes it highly practical and relevant.
With the addition of Micro LED’s high brightness and transparency features, AI-generated information can be displayed clearly and promptly to users. The AI+Micro LED combination significantly enhances the practicality of AR glasses, driving the industry towards smarter and higher-definition products.
TrendForce highlights AR devices as ideal platforms for AI due to their lightweight and compact design. The characteristics of Micro LED technology—high brightness, small size, and low power consumption—perfectly align with AR device requirements, making it a critical technological reserve.
If full-color Micro LED solutions can be achieved through vertical stacking or color conversion, this technology is likely to become the optimal solution for future AR glasses.
(Photo credit: Rokid)