TrendForce Dives into NVIDIA’s Product Positioning and Supply Chain Shifts Post Earnings Release

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NVIDIA’s latest financial report for FY2Q24 reveals that its data center business reached US$10.32 billion—a QoQ growth of 141% and YoY increase of 171%. The company remains optimistic about its future growth. TrendForce believes that the primary driver behind NVIDIA’s robust revenue growth stems from its data center’s AI server-related solutions. Key products include AI-accelerated GPUs and AI server HGX reference architecture, which serve as the foundational AI infrastructure for large data centers.

TrendForce further anticipates that NVIDIA will integrate its software and hardware resources. Utilizing a refined approach, NVIDIA will align its high-end, mid-tier, and entry-level GPU AI accelerator chips with various ODMs and OEMs, establishing a collaborative system certification model. Beyond accelerating the deployment of CSP cloud AI server infrastructures, NVIDIA is also partnering with entities like VMware on solutions including the Private AI Foundation. This strategy extends NVIDIA’s reach into the edge enterprise AI server market, underpinning steady growth in its data center business for the next two years.

NVIDIA’s data center business surpasses 76% market share due to strong demand for cloud AI

In recent years, NVIDIA has been actively expanding its data center business. In FY4Q22, data center revenue accounted for approximately 42.7%, trailing its gaming segment by about 2 percentage points. However, by FY1Q23, data center business surpassed gaming—accounting for over 45% of revenue. Starting in 2023, with major CSPs heavily investing in ChatBOTS and various AI services for public cloud infrastructures, NVIDIA reaped significant benefits. By FY2Q24, data center revenue share skyrocketed to over 76%.

NVIDIA targets both Cloud and Edge Data Center AI markets

TrendForce observes and forecasts a shift in NVIDIA’s approach to high-end GPU products in 2H23. While the company has primarily focused on top-tier AI servers equipped with the A100 and H100, given positive market demand, NVIDIA is likely to prioritize the higher-priced H100 to effectively boost its data-center-related revenue growth.

NVIDIA is currently emphasizing the L40s as their flagship product for mid-tier GPUs, meaning several strategic implications: Firstly, the high-end H100 series is constrained by the limited production capacity of current CoWoS and HBM technologies. In contrast, the L40s primarily utilizes GDDR memory. Without the need for CoWos packaging, it can be rapidly introduced to the mid-tier AI server market, filling the gap left by the A100 PCle interface in meeting the needs of enterprise customers.

Secondly, the L40s also target enterprise customers who don’t require large parameter models like ChatGPT. Instead, it focuses on more compact AI training applications in various specialized fields, with parameter counts ranging from tens of billions to under a hundred billion. They can also address edge AI inference or image analysis tasks. Additionally, in light of potential geopolitical issues that might disrupt the supply of the high-end GPU H series for Chinese customers, the L40s can serve as an alternative. As for lower-tier GPUs, NVIDIA highlights the L4 or T4 series, which are designed for real-time AI inference or image analysis in edge AI servers. These GPUs underscore affordability while maintaining a high-cost-performance ratio.

HGX and MGX AI server reference architectures are set to be NVIDIA’s main weapons for AI solutions in 2H23

TrendForce notes that recently, NVIDIA has not only refined its product positioning for its core AI chip GPU but has also actively promoted its HGX and MGX solutions. Although this approach isn’t new in the server industry, NVIDIA has the opportunity to solidify its leading position with this strategy. The key is NVIDIA’s absolute leadership stemming from its extensive integration of its GPU and CUDA platform—establishing a comprehensive AI ecosystem. As a result, NVIDIA has considerable negotiating power with existing server supply chains. Consequently, ODMs like Inventec, Quanta, FII, Wistron, and Wiwynn, as well as brands such as Dell, Supermicro, and Gigabyte, are encouraged to follow NVIDIA’s HGX or MGX reference designs. However, they must undergo NVIDIA’s hardware and software certification process for these AI server reference architectures. Leveraging this, NVIDIA can bundle and offer integrated solutions like its Arm CPU Grace, NPU, and AI Cloud Foundation.

It’s worth noting that for ODMs or OEMs, given that NVIDIA is expected to make significant achievements in the AI server market for CSPs from 2023 to 2024, there will likely be a boost in overall shipment volume and revenue growth of AI servers. However, with NVIDIA’s strategic introduction of standardized AI server architectures like HGX or MGX, the core product architecture for AI servers among ODMs and others will become more homogenized. This will intensify the competition among them as they vie for orders from CSPs. Furthermore, it’s been observed that large CSPs such as Google and AWS are leaning toward adopting in-house ASIC AI accelerator chips in the future, meaning there’s a potential threat to a portion of NVIDIA’s GPU market. This is likely one of the reasons NVIDIA continues to roll out GPUs with varied positioning and comprehensive solutions. They aim to further expand their AI business aggressively to Tier-2 data centers (like CoreWeave) and edge enterprise clients.