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LEDinside：OLED’s Impact on Display Market
Projected penetration rate for small size OLED: As Samsung started to adopt OLED in all models of its own brand and the exportation to Chinese labels, the strategies has pushed the penetration rate to 20% in 2016. Samsung has reached full production capacity while other display manufacturers are unable to satisfy the specification of high-end mobile models, OLED’s penetration rate will only rise to approximately 25% from 2017 to 2018. As Taiwanese, Japanese and Chinese manufacturers all strive to catch up and the expansion of Samsung and LG Display, it’s expected that OLED could take over one third of the smartphone display market, providing that Apple didn’t enter the OLED market.
Large size OLEDs cannot pose threat to LEDs: The main obstacle of small size OLED lies in the demand of high pixels per inch (ppi) while in large size it’s limited by yield rate and price. Though LG Display strived to lower the price of OLED TV and adopted the same strategy in selling its display panels to other manufacturers, prices of OLED TVs that are twice higher than LED ones still saw slow progress. It’s projected that OLED TVs will only account for 0.5% in the TV market and rise to 5% as of 2020.
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Silver+ Member Report:
Topic One: 2Q16 High-end Commercial Lighting and Track Light Market
Introduction
- High end Commercial Lighting is Becoming Invisible Champion in The LED Market
- Advancing Light Quality Will Become Inevitable in The Future
- Light Quality Supply Chain
- Light Quality v.s. Product Luminous Efficacy in Different Region
- Commercial Lighting Requirements
- Main Differences Between IES TM-30-15 IES and CIE
- LED Package Products Used in High Quality Commercial Lighting
LED Lighting Market Scale
- 2016-2020 Global LED Lighting Market Scale- Downlight, PAR and Rse
- 2016-2020 Global LED Lighting Market Volume in 2016- Downlight, PAR and RS
- Lighting LED Color Temperature Distribution Trend
- COB Penetration Rate in High-end Commercial Lighting
- CRI Trend in High-end Lighting Market
Track Light Product Specification and Price
- Spotlight and Wall Lamp in Europe
- European Lighting Manufacturers Track Lighting Products
- Spotlight and Wall Lamp in the U.S.
- U.S. Lighting Manufacturers Track Lighting Products
- Spotlight and Wall Lamp in Japan
- Japanese Lighting Manufacturers Track Lighting Products
- Spotlight and Wall Lamp in China
- Chinese Lighting Manufacturers Track Lighting Products
Major 12 Player Strategies
L+B 2016 Show Overview
- Smart Lighting Has Been The Main Focus at This Year’s Show
- Lighting Brands Changing Market Promotion Strategies
Advanced LED Technologies
- Challenging LED’s Maximum Luminous Efficiency
- Samsung Announces GaN-on-Si CSP LED Mass Production Time Table
- Challenges for Traditional COB LED
- Manufacturers Refuse to Compromise on Light Quality
- Manufacturers Gradually Paying Attention to Flicker Issues in LED Lights
- Aside from Lighting, Biosensor Technology Is to Become New Emerging Market for LEDs
- LED Filaments Are Widely Used in Omnidirectional Luminaire
- Bendable Filament Bulbs Received Positive Market Feedback
Smart Lighting
- Manufacturers Are Integrating Different Communication Protocols into Their Smart Lighting Products
- Osram Introduces LUXeye To The Market
- EnOcean, An Wireless Energy Harvesting Technology from Osram
- Indoor Positioning Systems and Data Collection
- IOT Lighting Eco System
OLED Lighting Progress
- OLED Enters High-end Decorative Lighting
- LG Display- Bendable OLED Luminaires
- LG Display- Improving OLED Panel’s Yield Rate and Reduction of Costs
- Sumitomo Chemical
- OLEDWorks
- OLED Luminous Efficacy Has Improved
- Cost of OLEDs Saw Rapid Drop
- OLED Tail Lamps Showcasted in the Market
- L+B 2016 Exhibition- Conclusion
Topic Two: 2016 IT Product and Backlight Market Trend
Analysis of Predicaments in Backlight
- Consumer Electronic Devices Market Saturated
- VR and AR Market Opportunity Lies in Sensor
- Maintaining LED Penetration Rate in Backlight Is The Key
- LED Usage Volume Will Not Resume
- Four Impacts on Backlight LED Market Value
- Analysis of Predicaments in Backlight
OLED’s Impact on Display Market
- Global OLED Display Deployment
- OLED Capacity Expansion
- Increasing OLED’s Penetration Rate
- OLED’s Development Limitations
- OLED’s Impact on Display Market- Conclusion
Appendix: TV Supply Chain
- Samsung
- LG
- Hisense
- TCL
- Skyworth
- Konka
- CHANGHONG
- Haier
Further information, please contact:
Joanne Wu (Taipei)
joannewu@trendforce.com
+886-2-8978-6488 ext. 912
