UMC has reportedly received a contract to manufacture crucial chips for Apple’s upcoming iPhone antenna modules. According to a report from Economic Daily News, the production volume is said to be in the tens of thousands.

Regarding this, UMC does not respond to specific customer and market rumors. It is reported that the orders from UMC this time come from Qorvo, a supplier for Apple’s power amplifier (PA).

Qorvo designs new iPhone antenna components for Apple, integrating new chips and supplying them with Qorvo power amplifiers. These new chips adopt UMC’s 3DIC technology and are manufactured by UMC.

Per the report citing industry sources, it has revealed that the chips Qorvo outsourced UMC this time are products of Anokiwave, a wireless communication chip factory that Qorvo recently merged with early this year. They will be integrated into the design of new iPhone antenna modules and are currently gradually increasing in volume.

As smartphones gradually integrate AI functionality, the sources cited in the same report also reveal that Apple is enhancing efficiency by adopting a new design for the next generation iPhone antenna module. They are incorporating products from Anokiwave, which was acquired by Qorvo earlier this year, to enhance iPhone reception capabilities.

With Qorvo leveraging Anokiwave’s products and partnering with UMC for manufacturing, UMC secures critical component chip orders for the iPhone once again. Previously, UMC also manufactured driver IC chips for Apple through NovaTek.

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(Photo credit: Apple)

With the rapid advancement of AI-powered PC chips, industry giants like Intel, AMD, and Qualcomm, alongside various brands, are optimistic about the inaugural year of AI PCs entering the market.

According to a report from Commercial Times, chip manufacturers are showcasing their AI PC chip solutions, with newcomer Qualcomm partnering with Google to launch Snapdragon X expected mid-year, while Intel leveraging both hardware and software resources.

Per the same report citing sources, laptop brands are beginning to plan AI PC-related products for the second half of the year. Recently, companies like Dell, Lenovo, and HP have held internal meetings with the Taiwan supply chain. In addition to contract manufacturers, IC design is also a key focus, with companies like MediaTek and Realtek being actively engaged.

Reportedly, each company currently has its own perspective on AI PC, with many opting to integrate AI accelerator chips. However, Microsoft and Intel have jointly defined AI PC as requiring NPU, CPU, and GPU, along with support for Microsoft’s Copilot. They are also incorporating a physical Copilot key directly on the keyboard and become the standard setters.

To adapt to significant changes in software and hardware, Intel is expanding its ecosystem. In addition to AI application software, they are incorporating Independent Hardware Vendors (IHVs) into their AI PC acceleration program.

This collaboration assists IHV partners in preparing, optimizing, and leveraging hardware opportunities in AI PC applications. Support is provided from the early stages of hardware solutions and platform development, offering numerous opportunities for IC design companies in Taiwan to enter Intel’s supply chain during the nascent stage of AI PC.

Reportedly, Qualcomm is rumored to maintain its partnership with Google as it ventures into the AI PC market this year with Snapdragon X Elite. Qualcomm and Google have previously collaborated closely in the realm of Android smartphones, with many devices equipped with Snapdragon chipsets already using Google software.

Intel estimates that by the end of this year, the market will introduce over 300 AI acceleration applications, further advancing its AI software framework and enhancing the developer ecosystem. Intel further predicts that by the end of 2025, there will be over 100 million PCs shipped with AI accelerators, indicating immense opportunities in the AI PC market. However, competition is fierce, and success in this market requires innovative products that are differentiated and meet user needs. With both Intel and Qualcomm unveiling unique strategies, the AI PC market is poised for significant developments.

For AI PC, TrendForce believes that due to the high costs of upgrading both software and hardware, early development will be focused on high-end business users and content creators. This targeted group has a strong demand for leveraging AI processing capabilities to improve productivity efficiency and can also benefit immediately from related applications, making them the first-generation primary users.

The emergence of AI PCs is not expected to necessarily stimulate additional PC purchase demand. Instead, most upgrades to AI PC devices will occur naturally as part of the business equipment replacement cycle projected for 2024.

Nevertheless, looking to the long term, the potential development of more diverse AI tools—along with a price reduction—may still lead to a higher adoption rate of consumer AI PCs.

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(Photo credit: Intel)

In the Chinese market, demand for Apple’s iPhone continues to falter, with Bloomberg reporting a significant 33% drop in iPhone shipments in February compared to the same month last year. As per Bloomberg’s report on March 26th, despite China remains Apple’s most crucial overseas market, iPhone demand in China has remained consistently low.

According to official data cited in the report, iPhone shipments in the Chinese market have plummeted by 33% in February compared to the same period last year, marking the second consecutive month of decline. Influenced by the later timing of the Lunar New Year compared to 2023, overseas smartphone shipments in February were said to be only around 2.4 million units, with iPhones accounting for a significant portion.

Apple is reportedly the only overseas manufacturer with a substantial market share in China. Data from the China Academy of Information and Communications Technology (CAICT) shows that iPhone shipments in January were approximately 5.5 million units, marking a significant 39% decline compared to the same month last year.

Still, a report from The Wall Street Journal on March 22 has highlighted that intensified competition with Chinese manufacturers like Huawei has led to tough sales competition for Apple’s iPhone in China.

Thus, the same report from Wall Street Journal indicated that Apple is in talks with Baidu to potentially integrate Baidu’s generative AI services into its own products, including iPhones, for the Chinese market. While the agreement is still in its early stages, incorporating a Chinese version of AI could potentially give Apple a competitive edge in the Chinese market.

In an interview with Chinese media Sina, Lisa Su, CEO of AMD, emphasized that AI is the most revolutionary technology in the past 50 years. She believes that AI-powered PCs will play a crucial role in driving the growth of the PC market this year.

Su led AMD’s AI PC Innovation Summit in Beijing last week, showcasing the development momentum within China’s AI PC ecosystem. She shared these insights during interviews with Sina, which was then published on March 26th.

Lisa Su asserts that AI is propelling a revolution, marking the most transformative technology in nearly 50 years, swiftly reshaping all facets of the tech industry. From data centers to AI-powered PCs and edge computing, AMD is excited about the opportunities presented by this new era of computing.

Su emphasizes that PCs serve as the daily tools for users to interact with AI through personalized experiences. Leveraging Ryzen AI’s leading edge and extensive ecosystem partnerships, AMD aims to deliver seamless AI experiences from the cloud to the PC.

Lisa Su acknowledges that the global PC market saw a decline post-pandemic, but anticipates some level of growth this year, driven by AI-powered PCs prompting consumers to upgrade their devices.

She believes that while most AI PCs currently target the high-end segment, over time, they are expected to penetrate every price range.

Regarding the applications of AI PCs, Su finds communication, productivity, and creativity particularly exciting. Many applications are still in their early stages, but she expects to see more developments in the coming years.

Lisa Su also mentioned a compelling incentive for people to upgrade to AI PCs: increased efficiency. She posed a question to the media, asking if users would be willing to purchase an AI PC if it could save them 5 hours of work per week. In her view, “everyone’s answer would be YES.”

AMD is strategically positioning itself in the AI market. In December last year, it announced that its accelerated processing unit (APU) MI300A had entered mass production, while the AI accelerator GPU MI300X had begun shipping. Meanwhile, its new Ryzen 8040 series laptop processors have also hit the market, aiming to capture the AI PC market.

To deliver AI experience on PCs, AMD utilizes three computing engines: CPU based on Zen architecture, GPU based on RDNA architecture, and the XDNA-based AI engine, also known as the Neural Processing Unit (NPU). Additionally, its Ryzen 8040 series processors offer leading-edge computing and AI experiences. By the end of this year, the company plans to engage over 150 independent software vendors in developing for Ryzen AI.

TrendForce previously issued an analysis in a press release, indicating that the AI PC market is propelled by two key drivers: Firstly, demand for terminal applications, mainly dominated by Microsoft through its Windows OS and Office suite, is a significant factor. Microsoft is poised to integrate Copilot into the next generation of Windows, making Copilot a fundamental requirement for AI PCs.

Secondly, Intel, as a leading CPU manufacturer, is advocating for AI PCs that combine CPU, GPU, and NPU architectures to enable a variety of terminal AI applications.

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(Photo credit: AMD)

Following NVIDIA’s GTC 2024, AMD also hosted an AI PC Innovation Summit on March 21st, with CEO Lisa Su leading the top executives in attendance. As per a report from Commercial Times, by collaborating with partners including brands ASUS, MSI, and Acer, AMD has showcased its exciting applications in AI PCs.

AMD highlights that future language models will evolve in two directions: one is the large-scale models introduced by tech giants, which use increasingly more parameters and become more complex in operation, with closed architecture being a major characteristic.

The other direction is small open-source models, which are becoming more widely accepted by the public. These models with fewer parameters can run smoothly on edge devices, especially AI PCs, expecting a significant influx of developers.

Furthermore, the AI compute requirements for large and small language models are entirely different. AMD has different hardware positioning to meet all demands.

Lisa Su emphasizes that artificial intelligence is driving a revolution, reshaping every aspect of the tech industry, from data centers to AI PCs and edge computing. AMD is excited about the opportunities presented by this new era of computing.

TrendForce previously issued an analysis in a press release, indicating that the AI PC market is propelled by two key drivers: Firstly, demand for terminal applications, mainly dominated by Microsoft through its Windows OS and Office suite, is a significant factor. Microsoft is poised to integrate Copilot into the next generation of Windows, making Copilot a fundamental requirement for AI PCs. Secondly, Intel, as a leading CPU manufacturer, is advocating for AI PCs that combine CPU, GPU, and NPU architectures to enable a variety of terminal AI applications.

Introduced around the end of 2023, Qualcomm’s Snapdragon X Elite platform is set to be the first to meet Copilot standards, with shipments expected in the second half of 2024. This platform is anticipated to deliver around 45 TOPS.

Following closely behind, AMD’s Ryzen 8000 series (Strix Point) is also expected to meet these requirements. Intel’s Meteor Lake, launched in December 2023 with a combined CPU+GPU+NPU power of 34 TOPS, falls short of Microsoft’s standards. However, Intel’s upcoming Lunar Lake might surpass the 40 TOPS threshold by the end of the year.

The race among Qualcomm, Intel, and AMD in the AI PC market is set to intensify the competition between the x86 and Arm CPU architectures in the Edge AI market. Qualcomm’s early compliance with Microsoft’s requirements positions it to capture the initial wave of AI PC opportunities, as major PC OEMs like Dell, HPE, Lenovo, ASUS, and Acer develop Qualcomm CPU-equipped models in 2024, presenting a challenge to the x86 camp.

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(Photo credit: AMD)