Consumer Electronics


2023-12-22

[News] China Proposes New Measures to Overhaul Mobile Games

In a significant move to regulate online and mobile games, China’s National Press and Publication Administration has issued a draft regarding online game management measures, with the intention of soliciting public opinions.

It is stipulated that online games are prohibited from offering inducement rewards such as daily login bonuses, first-time recharge perks, and consecutive recharge incentives. This directive directly challenges the prevailing business and monetization models in the current landscape of online and mobile gaming.

The regulation further mentions that, game publishers are forbidden from providing or tolerating high-priced transactions of virtual items through speculative or auction formats. All online games must implement user recharge limits, which should be publicly disclosed in their service rules.

For users engaging in irrational consumption behavior, there should be pop-up warning reminders. When providing random draw services, online game publishers must reasonably set the draw frequency and probabilities, avoiding inducing users to overspend.

Additionally, alternative methods such as virtual item exchanges and direct purchases with in-game currency should be offered to users to obtain items with similar functionality and value-added services.

The regulations also emphasize that the online game publishers should announce the termination of publishing or operating the game at least 60 days in advance. Refunds or exchanges should be conducted in legal currency or other methods accepted by users, based on the proportion of user purchases.

The regulations stipulate that online game publishers must have the necessary technical equipment, related servers, and storage equipment located within the territory of China.

(Photo credit: Unsplash)

Please note that this article cites information from ctee

2023-12-22

[News] Apple Reportedly Accelerates Production of MR Headset “Vision Pro” for Potential February Launch

At the WWDC 23 in June this year, Apple introduced its first headset, Vision Pro. The device is set to be available for purchase as early as next year, with a price tag of USD 3,499.

According to the report citing sources by Mark Gurman, Apple has accelerated the production of the MR headset “Vision Pro” in China in recent weeks, suggesting preparations for a potential launch in February next year.

Reportedly, insiders have revealed that in the past few weeks, Apple has been in full production mode for the Vision Pro in China. The goal is to have the customer-facing business department ready by the end of January, allowing the product to debut in Apple’s retail stores in February.

Additionally, Apple has been rumored to have sent an email to software developers lately, encouraging them to use the latest tools to test their applications and submit software for feedback, indicating preparations for the Vision Pro’s imminent release.

The report highlights that the Vision Pro is Apple’s most intricate product to date. Due to its customized components, it requires assembly and packaging at the sales point, necessitating a sales strategy and equipment different from those used in the past.

As per a report by the Financial Times in May of this year, Apple initially aimed for annual sales of 3 million units for the Vision Pro, but later reduced the target to 1 million units. In July, there were further reports that due to the complex design of the Vision Pro and issues with the display yield, Apple lowered the target shipment volume from 1 million units to 400,000 units.

Considering factors such as pricing and the absence of certain essential features, TrendForce has previously anticipated a modest shipment volume of approximately 200,000 to 400,000 units for Apple Vision Pro in 2024.

The market’s response will heavily depend on the subsequent introduction of consumer-oriented Apple Vision models and the ability of Apple to offer enticing everyday functionalities that will drive the rapid growth of the AR market as a whole.

TrendForce also notes that the Apple Vision Pro boasts cutting-edge hardware specifications and innovative design. However, a substantial price tag of USD 3,499 and the requirement for an external power source to operate for a mere two hours pose challenges to consumer adoption.

Currently, the Apple Vision Pro lacks sufficient applications for mainstream users, making it more attractive to developers and enterprise customers who can capitalize on its innovative features to create diverse applications. Consequently, the higher price point of the product is justified.

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(Photo credit: Apple)

Please note that this article cites information from Bloomberg and Financial Times

2023-12-21

[News] Micron Technology’s Strong Fiscal Report and AI Server Demand Surge

Micron Technology, the U.S. memory giant, has surpassed Wall Street expectations in its projected revenue for the current quarter (December-February). The main factor contributing to this success is the robust demand from data centers, offsetting the sluggish recovery in the PC and smartphone markets.

According to Micron’ released fiscal report for their first quarter (from August to November, 2023) on December 20th, Micron’s revenue rose from USD 4.01 billion in the same period last year to USD 4.73 billion.

Looking ahead to the current quarter (Q2), Micron anticipates revenue reaching USD 5.3 billion ± USD 200 million and diluted loss per share reaching USD 0.28 ± USD 0.07, which are better than market’s consensus.

Micron CEO Sanjay Mehrotra noted that strong execution and pricing strategies contributed to Q1 financial results surpassing expectations. He further stated that, ‘Demand for AI servers has been strong as data center infrastructure operators shift budgets from traditional servers to more content-rich AI servers.’

Mehrotra indicated that Micron is in the final stages of qualifying HBM3e to be used in NVIDIA’s next generation Grace Hopper GH200 and H200 platforms. 

Micron now predicts that PC sales are expected to grow by a low to mid-single-digit percentage in calendar 2024, after two years of double-digit percentage PC unit volume declines. There is also hope for smartphone unit shipments to grow modestly in 2024.

For the HBM market, TrendForce’s latest research indicates that NVIDIA plans to diversify its HBM suppliers for more robust and efficient supply chain management. Samsung’s HBM3 (24GB) is anticipated to complete verification with NVIDIA by December this year.

The progress of HBM3e, as outlined in the timeline below, shows that Micron provided its 8hi (24GB) samples to NVIDIA by the end of July, SK hynix in mid-August, and Samsung in early October.

Given the intricacy of the HBM verification process—estimated to take two quarters—TrendForce expects that some manufacturers might learn preliminary HBM3e results by the end of 2023. However, it’s generally anticipated that major manufacturers including Samsung, SK Hynix and Micron will have definite results by 1Q24. Notably, the outcomes will influence NVIDIA’s procurement decisions for 2024, as final evaluations are still underway.

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(Photo credit: Micron)

Please note that this article cites information from Micron

2023-12-21

[News] NVIDIA’s China-Exclusive GeForce RTX 4090 D Rumored to be Launched on December 28th

In response to export restrictions on AI chips by the U.S. Department of Commerce, NVIDIA has previously introduced a China-Exclusive version of its graphics card, featuring the AD102-250 GPU and named GeForce RTX 4090 D.

According to ICsmart’s report, industry insiders has revealed that NVIDIA is rumored to officially unveil GeForce RTX 4090 D on December 28 at 10:00 PM (GMT+8), with the suggested retail price remaining at CNY 12,999.

Due to the impact of the new U.S. export restrictions on semiconductor to China in October this year, NVIDIA’s high-end gaming graphics card, GeForce RTX 4090, faced restrictions in sales in China.

In order to address this issue, NVIDIA decided to develop the customized GeForce RTX 4090 D specifically for the Chinese market. By adjusting certain specifications to comply with U.S. export control requirements, they aim to continue sales in the Chinese market.

According to previous information, the RTX 4090D is still based on TSMC’s 4nm process, featuring the AD102 GPU. However, the core designation changes from AD102-300 to AD102-250, corresponding to a downgrade in specifications. The exact number of CUDA cores is not yet clear, but is expected to be fewer than the 16,384 cores in the RTX 4090.

Additionally, the core base clock will see a slight increase from 2235MHz to 2280MHz, while the boost clock remains at 2520MHz. It is possible that the card will retain 24 GB of GDDR6X memory capacity with over 1 TB/s of bandwidth. The total board power (TBP) is expected to see a slight reduction from 450W to 425W.

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(Photo credit: NVIDIA)

Please note that this article cites information from ICsmart

2023-12-20

[Insights] The Panel Prices in Late December: Declines in TV, Monitor, and NB Applications

According to the latest panel price data released by TrendForce in late December, due to subdued demand at the year-end, prices for panels in the TV, monitor, and notebook (NB) segments have all experienced declines. Details are as follows:

TV Panel:

As we approach the year-end, with less-than-ideal results from the Black Friday promotions, there’s only a modest demand rebound observed for channel-owned brands with better sales performance. Major first-tier brands continue to adjust their panel order demands.

However, panel manufacturers are actively controlling output and inventory levels through production cuts. They even announced a nearly two-week annual preventive maintenance during the Lunar New Year in the first quarter of the coming year to ease the pressure of falling prices, while creating an atmosphere conducive to a potential reversal in panel prices.

Due to the signs of an expanding production cut, the current observed decline in TV panel prices in December is comparable to November, with a $2 decline for 32″ and 43″, a $3 decline for 50″, a $2 decline for 55″, and a $3 decline for 65″ and 75″.

Monitor Panel:

For monitor panels, demand has remained weak throughout the fourth quarter. Panel manufacturers had only made slight concessions in prices for high-end models in the past few months. However, entering December, the pressure of price declines has extended to mainstream panel specifications. To maintain shipping momentum, some panel manufacturers have noticeably softened their pricing stance. The observed decline in December is expected to be $0.2 for 23.8″ Open Cell panels and $0.1 for 21.5″, 23.8″, and 27″ panels.

NB Panel:

In terms of notebook panels, demand has significantly weakened in the fourth quarter. Faced with the pressure to maintain shipping momentum, panel manufacturers are experiencing changes in the previously stable panel prices over the past few months. As a result, buyers are beginning to have more negotiating power.

Observing panel prices in December, apart from 11.6″ and 14″/15.6″ TN models maintaining stability due to lower prices and limited supply, prices for 14″/15.6″ IPS models are expected to see a slight decline of $0.1.

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