Consumer Electronics


2024-08-26

[News] “Black Myth: Wukong” Sparks Trend, Boosts Demand for Memory and Graphics Cards

China’s debut AAA game, Black Myth: Wukong, has achieved remarkable success just four days post-launch. The game has sold over 10 million copies on Steam alone, with peak simultaneous online players reaching 3 million. Priced around NT$1,280 per copy, its total sales revenue has hit NT$12.8 billion (approximately USD$400 million).

According to the Commercial Times, the game’s detailed graphics and cinema-quality 3D scenes have driven gamers to upgrade their memory and graphics cards, boosting related hardware sales.

Industry sources cited by the Commercial Times predict that this surge in China’s self-developed gaming trend will enhance demand for memory and graphics card upgrades. Companies such as ADATA, Kingston, and Teamgroup, as well as Gigabyte, ASUS, and MSI, are expected to see a corresponding increase in sales performance.

Black Myth: Wukong, based on the famous “Journey to the West” IP, has topped Steam’s charts with over 1.75 million simultaneous online players since its August 20 release. Developed by GameScience, a company that had faced near-bankruptcy twice in its six years of operation, the game gained prominence after Tencent’s investment.

Players cited by Commercial Times have noted that the game’s high-resolution graphics require at least 32GB of RAM to run smoothly, with many standard laptops and PCs, typically equipped with 16GB, being unable to support it. Graphics card upgrades are crucial, with minimum specifications costing over NT$10,000 (approximately USD$314). The high price of NVIDIA’s RTX 4090 card raises questions about whether players will invest heavily in upgrades.

The Black Myth: Wukong phenomenon has sparked extensive discussion. Amid a mobile game-dominated market, the resurgence of interest in standalone games signifies that China’s game production standards are now rivaling those of Japan and Korea, with international gamers and bloggers actively engaging in conversations about the title.

(Photo credit: Stram)

Please note that this article cites information from Commercial Times.
2024-08-22

[News] Foxconn Expands Investment in the U.S., Mexico, India, and Europe, Approaching USD 840 Million

According to a report from Economic Daily News, on the evening of August 21st, Foxconn announced plans to expand its investments, increasing capital in its subsidiaries located in the U.S., Mexico, India, and Europe. The total investment amounts to roughly USD 840 million.

First, Foxconn announced earlier that its subsidiary, Cloud Network Technology USA Inc., has acquired shares of Foxconn Assembly LLC. The transaction is valued at USD 253 million.

Sources cited by the Economic Daily News suggests that this move is looking to boost the production capacity of its plant in Houston, Texas. Foxconn currently manufactures AI servers in three locations across North America: Mexico, Wisconsin, and Texas. This indicates that Texas is gradually becoming a key hub for AI server production.

Secondly, Foxconn announced that its subsidiary, Cloud Network Technology Singapore Pte. Ltd., has acquired shares of FII AMC MEXICO S. DE R.L. DE C.V. The transaction is valued at USD 241 million.

It is speculated by the Economic Daily News that this move is primarily aimed at increasing the production capacity of Foxconn’s subsidiary, FII (Foxconn Industrial Internet), in its Mexico plant.

FII previously stated that the initial production of the GB200 servers would start in Taiwan, with the related capacity already in place.

The first overseas production line for the GB200 servers is reportedly to be set up at the Mexico plant, which is already producing AI servers, with small-scale production of the GB200 expected to begin as early as the third quarter.

Thirdly, Foxconn announced that its subsidiary, Foxconn Interconnect Technology Limited, has acquired 197 million ordinary shares of Foxconn Interconnect Technology Singapore Pte. Ltd., valued at approximately EUR 180 million (roughly USD 200.53 million).

Per Economic Daily News, it is speculated that this move is related to Foxconn’s subsidiary, FIT (Foxconn Interconnect Technology), which previously announced the acquisition of shares in the German Auto-Kabel Group to strengthen its presence in the automotive electrification sector and expand its customer base.

Lastly, Foxconn announced that its subsidiary, Foxconn Singapore Pte Ltd, has acquired 1.203 billion ordinary shares of Foxconn Hon Hai Technology India Mega Development Private Limited, valued at approximately USD 144 million .

Reportedly, it is speculated that this investment aims to boost the capital of Foxconn’s Indian subsidiary.

As Foxconn is preparing for mass production of the iPhone 16 Pro and Pro Max in India, this year marks the first time Apple is integrating AI applications (Apple Intelligence) into the latest iPhone 16 Pro series.

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(Photo credit: Foxconn)

Please note that this article cites information from Economic Daily News.

2024-08-22

[News] Samsung Rumored to Select MTC as a Contract Manufacturer of Micro LED

Per Korean media theElec on August 19, Samsung Electronics is considering outsourcing part of its Micro LED display production to a third party including China-based MTC.

According to industry sources cited by Korean media, Samsung is currently evaluating the possibility of outsourcing production due to cost considerations, particularly for the low-end Micro LED display targeting markets like India and the Middle East.

Industry sources further reveal that the proportion of outsourced orders is expected to account for 20-30% of Samsung’s total Micro LED display products.

It’s reported that Samsung mainly provides Micro LED display for residential and commercial applications. In TV market, Samsung purchased Micro LED chips from San’an and PlayNitride.

After these chips are placed on substrate, transferred and packaged, Samsung directly handles other processes. For low-end products, the majority of current Micro LED production is done by itself, with only a small portion outsourced.

Technically, Samsung’s latest Micro LED TV uses LTPS TFT (Low-Temperature Polycrystalline Silicon Thin-Film Transistor) technology, while its commercial Micro LED display is still based on PCB technology.

The report suggested that if Samsung outsources the production of commercial Micro LED modules to manufacturers like MTC, they would assemble them for Samsung using PCBA (Printed Circuit Board Assembly) methods.

Given that companies like MTC in China have improved their Micro LED module technology, Samsung believes there is no significant difference between outsourcing production and completing the related module processes in-house.

Moreover, it could reduce production cost. If cooperates with MTC, Samsung expects Micro LED production cost to potentially decrease by 5-10%.

Besides cost reduction, Korean media point out that Samsung’s consideration of outsourcing low-end product production could allow it to focus on Micro LED module bonding and seamless technology, which are closely related to semiconductor manufacturing processes.

Industry sources highlight that the bonding and seamless technology of Micro LED modules are more critical, as these processes determine the final quality of Micro LED, despite the highly overlapping supply chains of Micro LED chips among manufacturers.

In fact, Samsung’s plan to reduce Micro LED cost has long been an open secret within the industry. As per Korean media reports in July, Samsung has already initiated its cost reduction plan and is currently working with relevant partners to push this project forward.

However, it’s worth noting that the potential partner mentioned by Korean media is BMTC. According to information from LEDinside, MTC’s LED business includes two downstream subsidiaries: VMTC and BMTC.

The former focuses on COB fine-pitch display business, while the latter on SMD LED packaging, backlighting, and lighting. If Samsung were to collaborate with MTC on Micro LED manufacturing, the corresponding products would theoretically be VMTC’s COB modules.

Currently, no official confirmation is disclosed, and the actual situation remains to be verified.

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(Photo credit: Samsung)

Please note that this article cites information from theElec and LEDinside.

2024-08-21

[News] Tech Giants’ Supply Chain Reshuffle: from China to Southeast and South Asia

China has long been the preferred location for tech companies to establish their supply chains. However, in recent years, the decline in population dividends has led to rising labor costs, and the need for tech companies to mitigate the impact of geopolitical risks has prompted them to accelerate the relocation of supply chains out of China, with some shifting production capacity to Southeast Asia and South Asia.

Recently, as per a report from TechNews citing sources, it’s indicated that HP is considering moving more than half of its personal computer production away from China to countries like Thailand and Vietnam.

This move is primarily aimed at significantly reducing its reliance on China’s supply chain, as well as addressing global trade dynamics and the need to lower costs.

In addition to HP, several well-known tech companies are also shifting their supply chains to Southeast Asian and South Asian countries.

  • Apple

One notable example of supply chain relocation is Apple. Having long relied on China’s supply chain, Apple is now finding that the era of full dependence on China is coming to an end due to political and commercial pressures.

iPhone

As one of Apple’s most important products, iPhone has been a key focus in this shift.

Although supply chain diversification was always part of Apple’s strategy, the plan has been accelerated following a series of disruptions at Foxconn’s Zhengzhou plant during the pandemic. These events have compelled Apple to expedite its efforts to diversify its supply chain.

According to a report from Business Standard, since April of this year, Apple has assembled iPhones worth USD 14 billion in India, with 14% of iPhones now being manufactured there.

Rajeev Chandrasekhar, India’s former Union Minister of State for Electronics and Information Technology, also stated on the X platform that by 2028, it is estimated that up to 25% of iPhones will be made in India.

iPad

In addition to iPhone, Apple has also started shifting part of its iPad production to Vietnam. Foxconn is responsible for manufacturing iPads in Vietnam, where mass production and shipments are already underway.

MacBook

Similarly, the MacBook production line has been partially moved out of China and relocated to Vietnam, which is primarily produced by Quanta and Foxconn in their Vietnamese facilities.

Earlier rumors cited by Nikkei have suggested that Apple was considering shifting some of its production to Thailand as well. However, Thailand’s supply chain for key components is not yet fully developed, with many parts still reliant on imports from China.

The associated transportation costs and the risk of potential damage during transit have led Apple to prioritize setting up production lines in Vietnam first.

Nevertheless, Thailand’s strong electronics manufacturing infrastructure and cost advantages make it a potential future production site for Apple.

  • Google

Google’s Pixel smartphones were originally manufactured in China, but in recent years, Google has followed the trend of moving its supply chain to Vietnam and India.

The reasons behind this shift are similar to those faced by Apple. With ongoing tensions between the U.S. and China, Google is prompted to diversify its smartphone supply chain. Additionally, the tech giant is keen to tap into India’s rapidly growing market.

Initially, Google had chosen Vietnam as the primary location for Pixel production. However, rumors suggest that due to issues with the local workforce—such as leaks of new products before their official launch and reports of employees selling products illegally—Google has decided to expand production to include India as another manufacturing hub this year.

  • Samsung

Samsung has long been ahead of its competitors in producing its Galaxy smartphones in Vietnam, which has now become one of the company’s largest global smartphone manufacturing hubs. It’s reported by the Maeil Business Newspaper that about half of Samsung’s Galaxy smartphones are produced in Vietnam.

However, India remains a critical market for consumer electronics manufacturers, and Samsung has expanded its smartphone production facilities in the country. India has now become another major production base for the company.

In addition to smartphones, per another report from the Economic Times, Samsung also plans to expand its production of televisions and other home appliances in India.

  • Dell

Dell has already begun producing some of its laptops in India to serve the local market, gradually shifting part of its production from China to India. The transition is still ongoing, with some production processes yet to be fully relocated.

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(Photo credit: Apple)

Please note that this article cites information from TechNewsNikkeiBusiness Standardthe Maeil Business Newspaper and the Economic Times.

2024-08-19

[News] Google Launched AI-Powered Pixel 9 Series Smartphone

On August 13, Google officially released the Pixel 9 series of smartphones, featuring Google’s latest self-developed Tensor G4 processor and advanced AI function supported by Gemini AI.

Google Pixel 9 series includes three full-screen smartphones: Pixel 9, Pixel 9 Pro, and Pixel 9 Pro XL, as well as a foldable smartphone, the Pixel 9 Pro Fold.

Both Pixel 9 and Pixel 9 Pro are equipped with 6.3-inch screens, with the Pixel 9 Pro using a better LTPO screen; Pixel 9 Pro XL is fitted with a 6.8-inch screen; Pixel 9 Pro Fold’s internal screen size increased from 7.6 inches to 8 inches, and the external display screen size from 5.8 inches to 6.3 inches.

The base memory capacity of the new phones is up to 12GB, with the two Pro models and the Pixel 9 Pro Fold offering 16GB of memory.

It is learned that the Tensor G4 adopted in Google’s new phones is based on Samsung’s 4nm process (4LPP+), boasting a 3.1GHz Arm Cortex-X4 super core, three 2.6GHz Arm Cortex-A720 large cores, and four 1.92GHz Arm Cortex-A520 small cores.

Moreover, Tensor G4 is equipped with the new Samsung Exynos Modem 5400 baseband chip (Outside the processor), supporting 4G/5G, WiFi-7, Bluetooth 5.x, and satellite connectivity. The memory used is LPDDR5X, and media decoding supports formats such as H.264, H.265, VP9, and AV1.

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(Photo credit: Google)

Please note that this article cites information from WeChat account DRAMeXchange.

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