In the Chinese market, demand for Apple’s iPhone continues to falter, with Bloomberg reporting a significant 33% drop in iPhone shipments in February compared to the same month last year. As per Bloomberg’s report on March 26th, despite China remains Apple’s most crucial overseas market, iPhone demand in China has remained consistently low.

According to official data cited in the report, iPhone shipments in the Chinese market have plummeted by 33% in February compared to the same period last year, marking the second consecutive month of decline. Influenced by the later timing of the Lunar New Year compared to 2023, overseas smartphone shipments in February were said to be only around 2.4 million units, with iPhones accounting for a significant portion.

Apple is reportedly the only overseas manufacturer with a substantial market share in China. Data from the China Academy of Information and Communications Technology (CAICT) shows that iPhone shipments in January were approximately 5.5 million units, marking a significant 39% decline compared to the same month last year.

Still, a report from The Wall Street Journal on March 22 has highlighted that intensified competition with Chinese manufacturers like Huawei has led to tough sales competition for Apple’s iPhone in China.

Thus, the same report from Wall Street Journal indicated that Apple is in talks with Baidu to potentially integrate Baidu’s generative AI services into its own products, including iPhones, for the Chinese market. While the agreement is still in its early stages, incorporating a Chinese version of AI could potentially give Apple a competitive edge in the Chinese market.

Earlier rumors have suggested that the Huawei P70 series smartphones would be unveiled in March. However, according to sources cited by IJIWEI, the P70 series is expected to be delayed until April. It is anticipated to include three models: the P70, P70 Pro, and P70 Art.

Based on information from Weibo and X-platform sources cited in IJIWEI’s report, the Huawei P70 series is expected to feature high-density lithium batteries, wireless charging, and satellite communication technology across all models. In terms of imaging, the series is expected to be equipped with periscope telephoto lenses and a 50MP main camera. The main camera’s CIS is expected to be either the Sony IMX989 or OV50H. The display is expected to have a 1.5K resolution and support LTPO technology.

The Huawei P series smartphones are known for their imaging capabilities. Leaks cited by the report suggest that the P70 will feature a 2.5D curved screen and BeiDou Navigation Satellite System. The model, expected to be the P70 Art, is rumored to adopt the IMX989 one-inch main camera sensor with support for a physically variable aperture.

The P70 Art will also include a 50-megapixel ultra-wide-angle camera and an upgraded 4X periscope telephoto module, as per the report. Additionally, the dual-directional satellite communication technology of this phone is expected to see upgrades.

Regarding the processors of the Huawei P70 series, reports suggest that they will adopt the same model as the Mate 60 series, although the flagship variant of the P70 may have a different processor frequency compared to the standard version.

The Huawei P70 series is expected to bring many highlights in terms of configuration, design, imaging performance, and more. However, specific details such as the release date and parameter information will require further confirmation from Huawei officials.

Previously, analyst Ming-Chi Kuo from Tianfeng International Securities indicated in a report that Huawei is expected to launch a new flagship series, the P70, in the first half of 2024. Benefiting from upgraded camera specifications and the adoption of the in-house designed Kirin chip, the shipment volume of the models under Huawei’s P70 series is expected to see significant growth in 2024 compared to the 4–5 million units of the models under the P60 series in 2023.

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(Photo credit: Huawei)

The battle for Apple’s iPhone manufacturing orders has entered a new phase this year. According to a report from Economic Daily News, while Foxconn still appears poised to dominate, with expectations to assemble over half of the iPhone 16 series, maintaining its lead; Luxshare, a key supplier in the supply chain, has swiftly risen to challenge, surpassing Pegatron to become the second-largest iPhone manufacturer.

With Luxshare’s share continuing to rise this year and the emergence of India’s Tata Group as a new contender, it is expected that the competition for iPhone manufacturing orders this year will be characterized by one leader, two strong contenders, and one new challenger.

In 2023, Apple launched the iPhone 15 series, with over 60% of the assembly orders handled by Foxconn, while Luxshare’s order share continued to rise, surpassing Pegatron last year to become the second-largest iPhone assembler. With Pegatron transferring the lead of its Kunshan factory in China to Luxshare at the end of last year, Luxshare’s order share is expected to continue increasing.

To retain its crucial Chinese market and further reduce costs, per a report from Economic Daily News, Apple has allowed Luxshare to continuously increase its share of Apple orders in recent years. Luxshare’s assembly products is anticipated to cover iPhone, Apple Watch, and the recently launched Vision Pro—a headset exclusively manufactured by Luxshare. Luxshare has then become a prominent supplier within the Apple supply chain in China.

The report further indicated that this year’s iPhone 16 series orders are expected to be predominantly secured by Foxconn Group, accounting for over 50% of the share. Luxshare ranks second, while Pegatron’s share is expected to decrease to third place. The proportion of Tata Group’s new device orders remains to be seen.

As Luxshare continues to expand its presence in the iPhone assembly domain, Tata Group, after taking over Wistron’s iPhone assembly plant in India, continues to improve overall production efficiency. By leveraging the advantages of being a local manufacturer in India, Luxshare’s presence in the iPhone assembly supply chain is expected to continue to rise in the future.

The report also mentioned that Tata Group is in negotiations with Pegatron to jointly establish an iPhone assembly plant in Hosur city, Tamil Nadu, in southern India. This would be marked as Tata Group’s first venture into this business through a joint venture.

Reportedly, it is suggested that Tata will hold the majority stake in the joint venture, while Pegatron will provide technical and engineering support for the Hosur city plant to help accelerate the construction process. Pegatron declined to comment on this matter.

In the past, Wistron Group’s factory in Karnataka, India, primarily produced older models of the iPhone. This factory has been sold to Tata Group. Market observers note that if the joint venture between Pegatron and Tata Group in Hosur city materializes, it will help Tata Group to expedite its entry into the production of new iPhone models.

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• [News] Tata Group Plans to Build New iPhone Assembly Plant in India, Aligning with Apple’s Localization Strategy for the Supply Chain
• [News] Luxshare Acquires Leadership of Pegatron’s Kunshan Plant, Challenging Foxconn’s Dominance on iPhone Assembly?

(Photo credit: Apple)

India’s Tata Group is reportedly in discussions with Taiwanese electronics manufacturer Pegatron to establish a joint venture, with the intention of co-managing the Apple iPhone assembly plant currently under construction in the southern state of Tamil Nadu. The partnership is anticipated to hasten the growth of iPhone production capacity in India.

According to Reuters citing industry sources, Tata, having acquired an iPhone assembly plant in the southern state of Karnataka from the Taiwanese company Wistron in 2023, has officially become part of the iPhone supply chain in India.

On the other hand, the new facility in the city of Hosur, Tamil Nadu, will be Tata’s second iPhone assembly plant in India, featuring 20 production lines, as disclosed by sources cited by Reuters.

Amid rumors that Tata Group in India is deeply engaged in discussions with Pegatron to form a strategic alliance and establish a joint venture, Pegatron did not to respond to market speculations.

Currently, approximately 10% of Apple’s iPhone production capacity in India comes from Pegatron, with the vast majority of capacity originating from Foxconn’s iPhone assembly plant located in Karnataka.

Furthermore, Foxconn has the highest share in Apple’s current new iPhone assembly. Among the four iPhone 15 series models, only certain models like iPhone15 and iPhone15 plus are produced by Tata Group in India.

An industry source has reportedly stated, “Tata cannot build everything from scratch,” He indicated that after Tata establishes a joint venture with Taiwanese firm Pegatron, Pegatron will provide technical and engineering support.

In recent years, Pegatron has been consistently expanding its global footprint, with expansions ongoing in Taiwan, Mexico, Indonesia, India, Vietnam, and other locations.

Regarding its operations in India, Pegatron announced in late October 2023 that it had invested approximately NTD 300 million (roughly USD 9.56 million) to secure leasing rights for factory premises in Tamil Nadu.

In January of this year, the Indian subsidiary announced signing a construction general contracting project to commence electromechanical engineering construction for a new plant, totaling approximately NTD 510 million (roughly USD 16.26 million). According to industry sources, Pegatron’s Indian facilities primarily focus on smartphone production at present.

(Photo credit: Apple)

“Foldable Phones” have emerged as the new epitome of high-end flagship smartphones. However, whether it’s in the form of vertical or horizontal folding, it may no longer meet the needs of some users.

Recently, industry sources cited by TechNews has suggested that Chinese smartphone brand Huawei is planning to launch a triple-fold foldable phone this year. This move is expected to make smartphones unfolded more akin to the size and functionality of tablet computers.

As for the folding form, it might be in a Z-shaped (or S-shaped) manner. The screen size after folding would be similar to that of a regular smartphone, approximately 6.4 inches. It is rumored that Huawei’s Z-fold phone’s panel supplier could be BOE.

However, the design of the triple-fold phone may not be limited to just the Z-fold type; it could also be designed in a G-fold manner.

What is the G-fold type? It means both hinges fold inward. Nonetheless, such a design would necessitate adding a cover screen, which would increase the overall weight and thickness. Additionally, to cover the folded panel, the folding radius of the other side’s hinge must be enlarged.

As for the Z-fold (or S-fold) design, while it allows for the use of the outer folded panel as a cover screen, thus saving weight, the simultaneous presence of both inward and outward folding poses significant challenges to the panel’s layer stacking design and the mechanism’s design.

However, some people may wonder, “Are foldable phones really selling well?” In fact, according to TrendForce’s data,  for the shipment numbers last year, the existing shipment volume of foldable phones still falls short of expectations, reaching only 15.7 million units, failing to surpass the 16 million mark.

The sales performance of the leading brand in foldable phones, Samsung Electronics, was also not as good as expected, remaining at around 10.5 million units. The sales situation of other Chinese brands also did not meet expectations.

While foldable phones have indeed become the new symbol of high-end flagship smartphones, the fact is that the design patterns have become quite fixed. For consumers who are always looking for something new, these phones have lost their novelty and breakthrough points.

Therefore, brands have begun to contemplate the future of foldable phones with new designs and are considering abandoning certain design patterns to achieve better profitability.

For instance, OPPO and vivo are expected to abandon upright foldable phone models within this year, opting to retain only the left-right folding models (Fold).

The main reason behind this decision is that the pricing of upright foldable phones is lower, and although there might be a chance of higher shipment volumes compared to the Fold models, the profit margins are not significant.

Now that the demand for foldable phones has started to plateau, it is anticipated that the demand for foldable phones this year will only reach 17.7 million units, a 12.3% year-on-year increase.

In the face of sluggish end-user demand, why are smartphone brands still considering launching new types of foldable phones? This relates to the notion of “technological showcase.” Huawei’s triple-fold phone design takes into account technological capabilities, yield rates, and other factors.

Initially, the scale may not be too large, but the technological demonstration aspect remains potent. Huawei is anticipated to position itself as a technological leader, exerting pressure on other smartphone brands to a certain extent.

However, brands are not only contemplating “folding” smartphone designs. Some brands have also begun considering rollable and pull-up designs, aiming to inject new vitality into the smartphone market.

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(Photo credit: Huawei)