Smartphones


2023-08-04

Samsung’s Strategy for the Second Half of 2023: Flagships and Mid-tier Market Focus

Smartphones

As we enter the second half of 2023, smartphone brands are eagerly launching their new devices, hoping to revitalize the market that is yet to fully recover. Among them, Samsung stands out with its ambitions to captivate consumers with flagship models while maintaining stability in the mid-to-low-en...

2023-07-21

Tackling Supply Constraints: Will Apple’s 2023 iPhones Meet Expectations?

Smartphones

As the mass production of the new iPhone draws near, TrendForce, in April this year, raised concerns in the smartphone industry about several design changes made to the 2023 iPhone models almost half a year ahead of production. The industry is closely monitoring whether related components can keep u...

2023-06-15

Apple Plans to Introduce RCC Materials in 2024, Enabling Space Saving and Increased Battery Capacity in iPhones

Smartphones

TrendForce's investigation into the supply chain reveals that Apple plans to upgrade the PCB materials in its new iPhone models in 2024. The current copper-clad laminate (CCL) will be partially replaced with resin-coated copper (RCC), aiming to reduce the size and thickness of the mainboard. This up...

2023-06-08

Apple Delivers 53.3M Units in 1Q23, iPhone 14 Series Accounts for 78%

Smartphones

The ongoing global economic downturn continues to impact consumer confidence in the market. TrendForce reports that the global production volume of smartphones in 1Q23 was only 250 million units—marking a 19.5% YoY decrease. This represents not only the greatest annual decrease but also a histor...

2023-06-02

Can MediaTek and NVIDIA Collaborate on Smartphone Chips?

Smartphones

Recently, there has been news of collaboration between NVIDIA and MediaTek. Speculation suggests that the future collaboration may extend to smartphone SoCs, allowing MediaTek to enhance the graphical computing and AI performance of Dimensity smartphone SoCs through NVIDIA's GPU technology licensing...

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