As we approach the end of October, how will prices for TV, monitor, and laptop panels shift?

According to TrendForce’s late October panel pricing report, Research Vice President Boyce Fan observed that TV panel prices are stabilizing. Thanks to China’s trade-in program, brands ramped up promotions, and sales during the National Day holiday exceeded expectations, with a year-on-year increase of nearly 20%. This has boosted brand confidence and led to continued stockpiling of TV panels. Panel manufacturers, benefiting from the trade-in policy and production cuts during the holiday, are likely to see TV panel prices stabilize across the board in October.

For small-sized TV panels, demand for 32-inch and 43-inch panels remains steady, and with panel makers controlling production, prices are expected to stabilize. Medium-sized panels, such as 50-inch and 55-inch, are still facing weak demand, but production control could help prices level off.

Meanwhile, large-sized panels, including 65-inch and 75-inch, have seen a strong demand surge, directly benefiting from the trade-in policy. With strict production control of 10.5-generation panels maintaining supply-demand balance, prices are also expected to stabilize.

In the monitor panel market, prices have continued to decline following the trend seen in September as demand enters the off-season. Since late Q3, some panel manufacturers have aggressively negotiated project pricing with brand clients for Q4, exerting pressure on monitor panel prices. Fan noted that the price drop for open-cell panels is expected to widen, with declines ranging from $0.3 to $0.4. Panel module prices for mainstream sizes are projected to fall by $0.2 to $0.3, a more significant drop than the previous month.

As for laptop panels, some brands have slightly revised their Q4 demand upwards to boost production scale, supporting stable shipments of laptop panels. However, some panel manufacturers, in an effort to secure orders, have adopted a more flexible pricing approach, which may affect overall market pricing trends. Currently, average laptop panel prices are expected to remain stable, though high-end IPS models are already seeing a $0.1 drop. By November, panel makers are expected to face increased pressure from clients demanding price cuts, intensifying negotiations on both sides.

Per Korean media theElec on August 19, Samsung Electronics is considering outsourcing part of its Micro LED display production to a third party including China-based MTC.

According to industry sources cited by Korean media, Samsung is currently evaluating the possibility of outsourcing production due to cost considerations, particularly for the low-end Micro LED display targeting markets like India and the Middle East.

Industry sources further reveal that the proportion of outsourced orders is expected to account for 20-30% of Samsung’s total Micro LED display products.

It’s reported that Samsung mainly provides Micro LED display for residential and commercial applications. In TV market, Samsung purchased Micro LED chips from San’an and PlayNitride.

After these chips are placed on substrate, transferred and packaged, Samsung directly handles other processes. For low-end products, the majority of current Micro LED production is done by itself, with only a small portion outsourced.

Technically, Samsung’s latest Micro LED TV uses LTPS TFT (Low-Temperature Polycrystalline Silicon Thin-Film Transistor) technology, while its commercial Micro LED display is still based on PCB technology.

The report suggested that if Samsung outsources the production of commercial Micro LED modules to manufacturers like MTC, they would assemble them for Samsung using PCBA (Printed Circuit Board Assembly) methods.

Given that companies like MTC in China have improved their Micro LED module technology, Samsung believes there is no significant difference between outsourcing production and completing the related module processes in-house.

Moreover, it could reduce production cost. If cooperates with MTC, Samsung expects Micro LED production cost to potentially decrease by 5-10%.

Besides cost reduction, Korean media point out that Samsung’s consideration of outsourcing low-end product production could allow it to focus on Micro LED module bonding and seamless technology, which are closely related to semiconductor manufacturing processes.

Industry sources highlight that the bonding and seamless technology of Micro LED modules are more critical, as these processes determine the final quality of Micro LED, despite the highly overlapping supply chains of Micro LED chips among manufacturers.

In fact, Samsung’s plan to reduce Micro LED cost has long been an open secret within the industry. As per Korean media reports in July, Samsung has already initiated its cost reduction plan and is currently working with relevant partners to push this project forward.

However, it’s worth noting that the potential partner mentioned by Korean media is BMTC. According to information from LEDinside, MTC’s LED business includes two downstream subsidiaries: VMTC and BMTC.

The former focuses on COB fine-pitch display business, while the latter on SMD LED packaging, backlighting, and lighting. If Samsung were to collaborate with MTC on Micro LED manufacturing, the corresponding products would theoretically be VMTC’s COB modules.

Currently, no official confirmation is disclosed, and the actual situation remains to be verified.

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(Photo credit: Samsung)

According to the latest panel price data released by TrendForce in late December, due to subdued demand at the year-end, prices for panels in the TV, monitor, and notebook (NB) segments have all experienced declines. Details are as follows:

TV Panel:

As we approach the year-end, with less-than-ideal results from the Black Friday promotions, there’s only a modest demand rebound observed for channel-owned brands with better sales performance. Major first-tier brands continue to adjust their panel order demands.

However, panel manufacturers are actively controlling output and inventory levels through production cuts. They even announced a nearly two-week annual preventive maintenance during the Lunar New Year in the first quarter of the coming year to ease the pressure of falling prices, while creating an atmosphere conducive to a potential reversal in panel prices.

Due to the signs of an expanding production cut, the current observed decline in TV panel prices in December is comparable to November, with a $2 decline for 32″ and 43″, a $3 decline for 50″, a $2 decline for 55″, and a $3 decline for 65″ and 75″.

Monitor Panel:

For monitor panels, demand has remained weak throughout the fourth quarter. Panel manufacturers had only made slight concessions in prices for high-end models in the past few months. However, entering December, the pressure of price declines has extended to mainstream panel specifications. To maintain shipping momentum, some panel manufacturers have noticeably softened their pricing stance. The observed decline in December is expected to be $0.2 for 23.8″ Open Cell panels and $0.1 for 21.5″, 23.8″, and 27″ panels.

NB Panel:

In terms of notebook panels, demand has significantly weakened in the fourth quarter. Faced with the pressure to maintain shipping momentum, panel manufacturers are experiencing changes in the previously stable panel prices over the past few months. As a result, buyers are beginning to have more negotiating power.

Observing panel prices in December, apart from 11.6″ and 14″/15.6″ TN models maintaining stability due to lower prices and limited supply, prices for 14″/15.6″ IPS models are expected to see a slight decline of $0.1.

TrendForce’s late-November panel price update indicates an ongoing decrease in TV panel prices, influenced by subdued demand and ongoing negotiations. In contrast, prices for mainstream-sized MNT and NB panels remain steady.

• TV Panel

Entering the fourth quarter, TV panel shipments have noticeably weakened, with continuous price negotiations between buyers and sellers. Major TV brands have been consistently adjusting order demands since the latter half of the third quarter.

Faced with sluggish demand, panel manufacturers are attempting to slow down the decline in panel prices by expanding the scale of production cuts. The expected decline in TV panel prices for the entire month of November is anticipated to be comparable to the early estimates of the month.

Specifically, 32″, 43″, 50″, and 55″ panels are expected to decrease by USD 2 dollars, while 65″ and 75″ panels are expected to decrease by USD 3 dollars, and 85″ panels are expected to decrease by USD 5 dollars by the end of this month.

• MNT Panel

Entering the fourth quarter, there is a noticeable decline in demand for MNT panels. Some brand customers are beginning to request a reduction in panel prices. However, panel manufacturers are attempting to alleviate the overall price pressure by adjusting product combinations.

Mainstream specification panel prices are holding steady, with a slight decrease in prices for high-end specification panels.

It is anticipated that the prices of mainstream-sized MNT panels will remain stable in November, while larger-sized high-end models may experience a potential decline.

• NB Panel

Entering the fourth quarter, there is a sustained weakening in demand for NB (Notebook) panels. There is a significant divergence in pricing perspectives between buyers and sellers.

Some brand customers believe that panel prices should start to decline, while panel manufacturers insist on maintaining stable prices. However, panel manufacturers are inclined to provide certain purchasing-scale customers with private concessions.

Therefore, it is expected that NB panel prices will remain stable in November at the current stage.

Read more

• [Insights] Early November Price Update: TV Panels Drop, Monitor and NB Panels Steady

Source to YICAI, LG Displays (LGD) has decided to halt the sale of its 8.5Gen LCD panel production line in Guangzhou, China. Earlier this year, there were rumors about LGD seeking potential buyers for this facility. However, as of September 25th, LGD has announced its intention to cease the sale and aims to achieve full production capacity by the next year. This decision reflects the overall resurgence in the global LCD panel industry. Nevertheless, there remain concerns about the stability of panel prices, given the uncertainty surrounding increased panel production capacity and the recovery of end-user demand in the coming year.

Amid the shifting landscape of Korean panel companies expanding their LCD panel business and a diversifying global panel supply chain, China’s leading panel manufacturer, which currently holds over 60% of global LCD TV panel shipments, must tread cautiously.

The LGD Guangzhou 8.5Gen panel plant marked LGD’s first overseas panel production facility and held high expectations. However, due to an extended industry downturn lasting for the past couple of years, LCD panel prices plummeted below production costs. South Korea’s other panel leader, Samsung Display, even closed all of its LCD panel production lines. In response, LGD downsized its LCD panel business and planned to shift its focus towards OLED panels. In this context, the capacity utilization of LGD’s Guangzhou 8.5Gen LCD panel plant fell to half, and rumors of seeking buyers emerged.

However, by the end of June this year, LCD panel prices rebounded from their low point, returning to profitability. As we approach the final quarter of 2023, with the current LCD TV panel market in a profitable state, LGD plans to restore full production in 2024, increasing its LCD panel output from 7 million pieces this year to 16 million pieces next year.

The rebound in LCD panel prices this year is not solely due to high demand, shifting the industry from oversupply to demand-matching supply. It’s primarily because major LCD panel manufacturers have rigorously controlled production capacity and reduced output, gradually warming up panel prices and restoring profitability to the industry.

In 2023, BOE, TCL, and HKC are expected to account for more than 60% of global LCD TV panel shipments. TCL, in particular, announced a change in its operational strategy in July, shifting from full production to adjusting capacity utilization dynamically according to market demand. The revival of the panel market in the first half of this year was a result of supply-side adjustments and optimizations, as external demand didn’t experience significant growth.

With China’s National Day holiday approaching, research organizations such as AVC and GfK predict a year-on-year decline in China’s TV market during the holiday season. Next year, if demand in the consumer electronics market doesn’t fully recover, and LCD panel manufacturers significantly increase supply, there may be concerns about maintaining stability in LCD panel prices. LGD has been less inclined to engage in price wars, and this includes global players like LG Electronics, Samsung Electronics, and Skyworth, who have substantial shipments in the global TV market. However, in a stagnant market, if someone increases supply, others may be compelled to reduce shipments.

According to TrendForce Research, TrendForce reports that panel makers chose to maintain the surge in TV panel prices by controlling production as Q3 approached. Contrarily, brands, in their bid to sustain sales momentum, have not been able to transfer increased panel costs to consumers in the form of retail price hikes. This precarious balance has driven many brands to the brink of financial losses for Q3.

Notably, as international brands boost shipments gearing up for end-of-year celebrations, and with China’s Double 11 shopping festival stocking peaking at the end of September, an 11.9% increase in Q3 TV shipments is anticipated, amounting to 52.24 million units. Still, this falls 1.3% short of TrendForce’s previous estimates. The persistent rise in panel prices in 2H23 will compel brands to trim down on less profitable product lines. Consequently, the annual global TV shipment forecast has been revised downward to 198 million units, a 1.5% YoY decrease.

Next year, LGD’s increased supply of LCD panels could potentially impact partnerships between Chinese panel manufacturers and brand customers. In the context of a globally diversified TV brand supply chain, China’s leading panel companies are also accelerating their overseas expansion efforts. TCL smartphone and TV LCD module production capacity in India is already operational, and they are collaborating extensively with Indian and Chinese customers, with utilization rates reaching 70-80%.

On September 8th, BOE announced that its first-phase project in Vietnam and its Mexican plant have begun mass production for customers. BOE also disclosed plans to invest in the second-phase project in Vietnam, mainly targeting increased demand in Europe, North America, and Southeast Asia, while leveraging advantages in overseas manufacturing costs and tariffs to promote high-quality development of overseas business.

(Source: https://www.yicai.com/news/101866356.html)