Entering the fourth quarter, demand for television panels has started to weaken steadily, prompting brand customers to request price reductions. However, from current observations, panel manufacturers are still implementing strict production rate controls, attempting to keep prices stable and minimize the possibility of price drops. Therefore, as of early October, television panel prices continue to show an overall stable trend. However, there have been recent indications of pressure on some distributors to lower prices for small-sized television panels, and whether this will lead to a loosening of prices in this segment remains to be seen.

Monitor brand customers significantly increased their inventory in the second and third quarters. Consequently, as we enter the fourth quarter, there are signs of weakening demand for monitor panels, and panel prices are no longer able to maintain the slight upward trend seen in the third quarter. Most panel manufacturers still operate at a loss in the Monitor panel product category. Therefore, it is currently anticipated that monitor panel prices in October will shift towards stability.

Notebook brand customers boosted their inventory momentum from the second quarter to the third quarter. However, as we enter the fourth quarter, and with actual demand from end-users remaining less than ideal, brand customers are showing an increasing trend in revising their panel demand downwards. Panel manufacturers are also finding it challenging to sustain the idea of pushing panel prices higher, which they had been doing over the past few months. In order to maintain customer relationships and ensure stable customer demand and orders, it is currently expected that notebook panel prices in October will also shift towards stability.

TrendForce reports that the global automotive market continues to blaze ahead in its vigorous expansion, with vehicle displays steering toward larger dimensions and tech-savvy cockpits. In this technological race, many panel makers are ramping up their visibility in the automotive supply chain, dreaming big to clinch a Tier 1 supplier status. Making its bold move in this dynamic landscape, AUO announced on October 2nd its complete acquisition of Germany’s Behr-Hella Thermocontrol GmbH (BHTC), epitomizing this forward-thinking trend.

Trendforce believes AUO’s acquisition of BHTC is poised to yield rich dividends in the medium to long term for AUO’s ongoing transformation. For starters, this deal serves as AUO’s golden ticket into BHTC’s client supply chain, amplifying and fortifying its presence in the automotive market. Moreover, BHTC, already a Tier 1 auto supplier, specializes in in-car climate control and human-machine interfaces, delivering seamless system integration. For AUO, traditionally a panel purist with limited system integration prowess, this union promises a quantum leap into the integration realm, bolstering their credibility with automakers.

Concurrently, BHTC boasts a strategic factory presence in major global regions, effectively truncating the lengthy process of obtaining automotive factory certifications. This not only accelerates collaborations with local automakers across these markets but also shifts the paradigm. Traditionally, panel makers, as Tier 2 suppliers, found it challenging to directly gauge the aspirations of automakers. However, with the resources of a Tier 1 supplier now in their arsenal, opportunities for direct engagements with automakers will multiply. This is especially pivotal in understanding their vision for vehicle models and specifications 5–7 years down the line, aiding in proactive resource planning and preparation for the current phase.

Since the advent of EVs, automotive electronic technology has gained significant attention, prompting traditional automakers to reevaluate and restructure their existing supply chains. This shift became particularly pronounced during the Covid pandemic, when the industry grappled with severe shortages of automotive semiconductors. Confronted with this challenge, traditional automakers have been increasingly keen on ensuring the stability of key technologies and components. This dynamic has opened up fresh opportunities for non-traditional Tier 1 suppliers. Riding this wave, display manufacturers are aggressively amplifying the significance of automotive display segments within vehicles and aspiring to transition into Tier 1 supplier roles. Notable moves in this direction include joint ventures like Tianma partnering with HAXC, BOE’s merger with Varitronix, and CarUX’s spin-off from Innolux.

TrendForce observed that the overall automotive display market reached a significant milestone of 200 million units in 2023 and is set to continue its growth trajectory. While, in the short term, the ambition of display manufacturers to transition into Tier 1 suppliers may not dramatically impact their existing automotive display shipments, in the medium to long term, forging robust partnerships with automakers can not only secure steady orders but also boost revenues through the integration of smart automotive display modules.

For more information on reports and market data from TrendForce’s Department of Display Research, please click here, or email Ms. Grace Li from the Sales Department at graceli@trendforce.com

In 2023, driven by the demand from the repair market and the surge in the second-hand smartphone trend, the shipment volume of smartphone panels is expected to increase by 8.7% to reach an estimated 1.85 billion units. According to further estimates by TrendForce, the demand for panels from the repair market alone is projected to reach 300 million units, accounting for 16.2% of the overall shipment volume.

Playing a crucial role in the smartphone repair market is undoubtedly the iPhone.

TrendForce analysis reveals that half of the smartphone repair market size comes from the Chinese market, with approximately half of that market size originating from the repair of iPhone second-hand devices. When examining the iPhone repair market, models from 1 to 2 years prior to the current year play a pivotal role in meeting demand.

From a component perspective, the prices of TDDI for repair purposes generally tend to be slightly higher compared to those offered to brand customers, with a premium ranging from about 5-10%. However, these prices can exhibit more significant fluctuations based on market conditions, including increased pricing during shortages and more room for price adjustments in times of oversupply.

Regarding panel supply, Chinese panel manufacturers, rather than Taiwanese counterparts, dominate the repair market supply due to easier access to the South China market.

The specifications for repair panels are relatively diverse, with HD/FHD and OLED panels being used in the repair market. Notably, the A-si 900RGB specification, positioned between HD (1280×720) and Full HD (1920×1080), faces slow adoption in the new product market by smartphone brand customers. Consequently, panel manufacturers are prioritizing supply to the repair market. The primary aim of this supply strategy is to focus on iPhone repairs, providing a broader range of specifications and price combinations for iPhone repair services.

According to a report from TechNews, Micro LED technology boasts superior qualities such as higher transparency, richer color saturation, increased brightness, enhanced efficiency, and lower power consumption. It also extends product lifespans, making it an optimal choice for automotive displays. However, it currently grapples with challenges related to cost, mass transfer, extensive inspections, and red light efficiency, posing obstacles to large-scale production.

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According to reports in the Indian media, India has decided to delay the implementation of import restrictions on electronic products such as laptops, tablets, and servers. This delay pushes the commencement date to November 2023. As a result, Taiwanese, American, and Chinese laptop manufacturers are now reevaluating their production strategies in India and expediting their applications for importing electronic goods.
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