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According to a report from TechNews, Micro LED technology boasts superior qualities such as higher transparency, richer color saturation, increased brightness, enhanced efficiency, and lower power consumption. It also extends product lifespans, making it an optimal choice for automotive displays. However, it currently grapples with challenges related to cost, mass transfer, extensive inspections, and red light efficiency, posing obstacles to large-scale production.
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According to the latest data from TrendForce, car sales across 37 regional markets (as indicated in the notes under the table above) in August totaled 5.55 million vehicles, representing an increase of nearly 1% compared with July. This modest growth can be attributed to the upcoming launch of new vehicle models by automakers for the fall season. Some consumers were anticipating price reductions on existing models, while others were waiting for the release of new ones. Therefore, it is expected that car sales will be concentrated in the month of September.
The rankings of the top 10 car brands for August remained the same compared with July. The top three brands, in order, were Toyota, Volkswagen, and Honda. In August, the Japanese car market experienced a seasonal slowdown, leading to a drop in sales for most Japanese automakers. Compared with the previous month, Toyota posted a decline of 2.6%, whereas Honda posted a slight increase of 0.8%.
Chinese automaker BYD surpassed Ford to become the fourth-largest global car brand in terms of car sales for August. Despite the weakening demand in the domestic car market, BYD was not significantly affected as all of its offerings are new energy vehicles. BYD saw a 5% increase in car sales compared with July and was just 0.1 percentage point behind Honda in market share, which held the third position. Japanese automakers can still rely on demand from regional markets such as Southeast Asia to drive their vehicle sales. Therefore, accelerating the pace of overseas expansion is a key challenge for BYD if it seeks to surpass Honda on a global scale.
As for Ford, its performance in August showed a contraction in sales in Europe and the US. With a decline of 6.7% compared with the previous month, Ford dropped to sixth place.
While the launch of new vehicle models this fall is expected to boost new car sales, several factors continue to influence regional markets. These factors include the ongoing strike by the United Auto Workers in the US and Russia’s announcement on September 21st regarding restrictions on the exportation of gasoline and diesel. Russia’s actions could once again impact Europe’s energy supply and lead to a surge in oil prices. Such development could also disrupt governments’ efforts to ease inflation. If inflation heats up again, the consumer market might weaken further, and central banks could be compelled to raise interest rates once more.
China is currently stimulating domestic demand through various policies, but abnormal weather conditions in various parts of the country since the summer have affected local sales. In general, TrendForce believes that as the fourth quarter approaches, automakers will do their utmost to ensure smooth production, meet orders promptly, and spur sales during the year-end holiday season. They will strive to minimize the impact of the reduction in demand visibility caused by the latest economic turbulence.
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Source to Carfun, in the past two decades, Chinese electric vehicle (EV) manufacturer BYD has been relentlessly pursuing patents for EV technology, amassing a staggering 13,000 patent applications, a figure more than 15 times greater than Tesla’s modest 863 patents. The stark contrast primarily boils down to one critical component: batteries. BYD not only produces its own batteries but also conducts extensive research and development in this domain. This relentless patent activity is primarily aimed at safeguarding its battery technology.
Recently, a Japanese software company named Patent Result conducted a comprehensive study on EV patents and uncovered some intriguing findings. Between 2003 and 2022, BYD submitted over 13,000 patent applications, while Tesla, during the same period, only filed 863 patents. What’s even more striking is that more than half of BYD’s patent applications pertain to battery technology. This underscores BYD’s unique approach compared to other automakers since they internally develop their batteries. In contrast, most other manufacturers rely on third-party suppliers, making them more reliant on patents to protect their battery technology from imitation.
Batteries constitute a vital element of electric vehicles, and BYD’s approach differs significantly from its competitors. Developing in-house battery technology demands greater dedication and effort. However, other battery manufacturers might attempt to replicate their innovations by dissecting their battery packs. BYD’s blade battery, which uses lithium iron phosphate as the cathode material, has established itself as a leader in the development and production of this kind of battery. It offers superior safety and cost-effectiveness compared to nickel, cobalt, manganese (or aluminum) ternary lithium batteries. Nonetheless, filing patents comes with its own set of risks, as patent applications are made public, potentially enabling competitors to derive various technologies from them.
Take Tesla, for instance. Although Tesla has only submitted 863 patents over the past two decades, its research and development heavily rely on the utilization of publicly available information and software. Consequently, its patents largely relate to charging infrastructure and communication between electric vehicles and drivers. This highlights the divergent priorities in their EV development strategies. Tesla also employs advanced production techniques within its factories to reduce the risk of replication by other companies. The question that arises is whether BYD, with its extensive patent portfolio, can translate this into improved sales and challenge the dominant position of global EV leaders. The answer to this query may become apparent within the next 5 years, as the competition in the electric vehicle sector continues to intensify. (Image credit: BYD)