Thanks to the stay-at-home economy brought about the by the COVID-19 pandemic, TV shipment in North America saw the start of an upturn in late March last year, while demand in the European market also gradually ramped up in 2H20, according to TrendForce’s latest investigations. On the whole, global TV shipment rebounded from rock-bottom levels in April and peaked in October 2020. Nonetheless, recent shortages in IC products from upstream semiconductor suppliers led TV brands to push back their 4Q20 shipment schedules, resulting in a global TV shipment of 217 million units in 2020, a 0.3% YoY decline.

Looking ahead to 2021, TrendForce is not ruling out the possibility that the Tokyo Olympic Games and the UEFA European Championship, which were originally planned for 2020 but subsequently delayed due to the pandemic, will take place this year instead, despite the unpredictable nature of the pandemic. These sporting events are expected to drive global TV demand to yet another record high. In this light, TrendForce expects global TV shipment to reach 223 million units in 2021, a 2.8% YoY increase.

Survival of tier two and tier three TV brands will be challenged in light of IC shortage and surging TV panel prices

Whereas the supply of TV panels dwindled in 2020 owing to the reduction in Korean panel manufacturers’ production capacities and the slowdown in new Chinese panel manufacturers’ mass production ramp-up, demand skyrocketed thanks to extended stay-at-home times induced by anti-pandemic measures. Given such imbalanced supply and demand, prices of 40-inch to 55-inch TV panels rose by more than 60% within a mere six months, while prices of 32-inch panels more than doubled, in turn posing a great challenge for white-label TV manufacturers, which had traditionally survived in the market by offering low-priced TVs.

TrendForce further indicates that the tightening supply of TV panels throughout 2020 and faster-than-expected demand recovery in 2H20 both indirectly exacerbated the existing shortage of wafer capacities for IC products. Therefore, upstream suppliers, including foundries and panel makers, have become increasingly selective of their clients, and tier one TV brands have an advantage in securing wafer capacities from foundries due to their massive order volume. Case in point, year 2020 marked the first time when the combined market shares of the top five TV brands surpassed 60%. For tier two, tier three, and white-label manufacturers, the strained supply of panels and IC products will make it harder than ever for them to compete against tier one brands in the market.

Shipment of 65-inch (and above) TVs will likely reach 30% YoY growth in 2021

As the prices of TV panels underwent MoM increases every month throughout 2H20, the profitability of 32-inch to 55-inch TV units, which were the market mainstream, gradually plummeted as well. In response to declining profits from these low-priced products, TV brands began to redirect their procurement activities towards larger-sized panels. In particular, this period saw a 23.4% and 47.8% growth in 65-inch (and above) and 70-inch (and above) TV panel shipments, respectively. Under the assumption that panel prices will not undergo a substantial decline in 2021, TV brands will likely accelerate their product strategies for ultra-large-sized TVs. Therefore, TrendForce forecasts a potential 30% YoY growth in the shipment of 65-inch (and above) TVs this year.

For more information on reports and market data from TrendForce’s Department of Display Research, please click here, or email Ms. Vivie Liu from the Sales Department at vivieliu@trendforce.com

Owing to the stay-at-home economy brought about by the COVID-19 pandemic in 2020, not only did yearly notebook computer shipment surpass 200 million units for the first time ever, but the 22.5% YoY growth was also the highest on record, according to TrendForce’s latest investigations.

However, in comparison with 2Q20, during which production lines resumed operations, and notebook demand saw an uptick, the current global market is plagued by the ever-intensifying pandemic, with various countries instating border control and lockdown measures, making it impossible at the moment to accurately forecast the state of the notebook market in 2H21. Nevertheless, TrendForce currently expects global notebook shipment for 2021 to reach 217 million units, an 8.1% increase YoY. Incidentally, it should be noted that the increasing popularity of distance education has also galvanized a rising demand for Chromebooks, which have contributed substantially to the growth of the overall market. Chromebooks accounted for 14.8% of the global notebook shipment in 2020, while this rate is expected to rise to 18.5% in 2021.

As WFH becomes the new normal for office work, online meeting functionalities will be a major focus of business notebook designs

Since 2020, various companies worldwide have announced the implementation of WFH measures, with certain companies adopting WFH until September this year. In order to meet the audiovisual demands of online meetings, as well as the personal and entertainment needs of end users, notebook brands have been making improvements to their business notebooks’ functionalities, including AI, camera modules, sound quality, background noise removal, and image qualities. In particular, HP, Dell, and Lenovo are each releasing new mid-range and high-end mixed-use business notebooks in response to the commercial opportunities generated by the aforementioned user demands. Demand for this product category is expected to peak in 1H21 and in turn massively raise overall notebook shipment for the period as well.

In addition to mixed-use business notebooks, the new normal in the post-pandemic era has compelled brands to quickly establish dominance in the Chromebook market as well. Although Chromebook shipment reached 29.6 million units in 2020, an impressive 74% YoY growth for year, current demand from most educational markets has yet to be met. This, along with continued Chromebook adoption in Central America, South America, and the Asia-Pacific regions, resulted in peak Chromebook demand. At the moment, TrendForce projects yearly Chromebook shipment to exceed 40 million units in 2021, a 37% YoY growth. Moreover, given Google’s aggressive product strategies, this projection may have even further room for growth.

Continued high demand for Chromebooks has resulted in shifts in the OS and CPU markets

With regards to operating systems, Windows remains the dominant choice in the notebook market. However, due to the rapid growth of Chromebooks in 2020, Windows’ market share dropped below 80% for the first time ever. Windows is unlikely to recover its lost market shares in the short run, since its decline is expected to persist going forward. TrendForce expects the market shares of Windows, Chrome OS, and MacOS to each stabilize at about 70-75%, 15-20%, and below 10%, respectively.

With regards to notebook CPUs, AMD’s Zen+ microarchitecture-based CPUs saw a major uptick in notebook adoption in 2019, with about an 11.4% market share. This figure rose to 20.1% in 2020 after a period of product ramp-up. In particular, the Ryzen 3000 series CPUs have been receiving excellent market feedback in the entry-level and mid-range notebook segments, thereby convincing notebook brands to start equipping their Chromebooks with AMD CPUs, bringing about a further and considerable growth in AMD’s market share.

The Apple Silicon M1 processors, based on the ARM architecture and officially released in November 2020, reached a mere 0.8% market share for the year. Apple adopted the ARM architecture primarily to optimize MacBook performances. Along with the release of Apple Silicon M1, Apple has also completed the integration between its hardware, software, and SaaS platforms. The company is expected to release 14-inch and 16-inch MacBook Pros, both of which will be equipped with Apple’s in-house CPUs, after 2Q21, raising Apple’s notebook market share to about 7%. The 7% and 20% market shares from Apple and AMD, respectively, mean that Intel will be faced with increasing competitive pressure in the market and need to deliver an appropriate product strategy in response.

For more information on reports and market data from TrendForce’s Department of Display Research, please click here, or email Ms. Vivie Liu from the Sales Department at vivieliu@trendforce.com