According to TrendForce, prices for 4Q22 contracts were mostly finalized in October in contract market. The QoQ decline in the overall DRAM ASP has now reached 18~23%. This discrepancy is due to the fact that Samsung maintains a rather aggressive approach for pricing. Regarding 1Q23, TrendForce has revised the QoQ decline in the overall ASP from 5~10% to 15~20% provided that Samsung continues to be this competitive. TrendForce is also not ruling out the possibility that prices could drop by more than 20% for some types of DRAM products.

As for spot market, October saw spot transactions at their lowest level so far for this year. Moving into November, the ongoing decline in DRAM spot prices will unlikely ease anytime soon as China maintains its strict zero-COVID policy and enforces lockdown for local outbreaks. Furthermore, the major DRAM suppliers have made substantial price concessions in their contract negotiations, thereby creating downward pressure on spot prices as well. TrendForce has observed that the average spot price of the mainstream 1Gb DDR4 chips has been falling rapidly since October 24 with the daily decline exceeding 1%.

Until November 9, the sequential drop in the average spot price of 1Gb DDR4 chips has reached 8.36%. At the same time, spot prices of server DRAM modules have now fallen below the lowest point in the previous cyclical downturn and arrived around US$70. This indicates that there is a considerable room for a further drop in contract prices in 1Q23. Regarding weekly change in the spot price trend of the mainstream chips (i.e., DDR4 1Gx8 2666MT/s), the average spot price slid by 2.30% from US$ 2.222 last week to US$2.171 this week.

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According to a Financial Times report on October 24, 2022, as the U.S. Department of Commerce moves to restrict U.S. personnel from supporting semiconductor manufacturing “facilities” located in China to develop or produce chips without Department approval, Yangtze Memory Technologies Co., Ltd. (YMTC) has taken steps to avoid violating the ban and allowed a number of core employees with U.S. citizenship to resign.

YMTC is a domestic NAND flash memory chip manufacturer in China. In 2018, it only possessed the ability to produce 32-layer MLC 64Gb products. At that time, mainstream products offered by international manufacturers were 92-layer/96-layer TLC 256Gb/512Gb. Since then, YMTC has continued to catch up in terms of technology. By 2020, it had the capacity to mass-produce 128-layer TLC 512Gb products. The company’s new X3-9070 product, released in 3Q22, is estimated to have 232 stacked layers, equaling major international manufacturers if only in the amount of layers.

U.S. personnel played a key role in the process of YMTC’s continuous technological breakthroughs including Simon Yang, CEO since 2016. On the eve of the latest U.S. sanctions, Simon Yang resigned as CEO to become managing director. After the ban came into effect, a number of core personnel of U.S. nationality who assisted in the development of process technology resigned in succession. As sanctions continue to roil, technological development at YMTC may be delayed as a result.

Under the influence of the U.S. ban, YMTC not only faces brain drain, but will also experience difficulties expanding mass production of mainstream products and next-generation products. Since the U.S. Department of Commerce not only placed restrictions on equipment utilized to produce 128-layer (or more) NAND flash memory chips, but also maintains a “presumption of refusal” when reviewing the export of such equipment to China, YMTC may be unable to obtain sufficient equipment to produce next-generation 232-layer products or expand the production of mainstream 128-layer products.

As international NAND flash memory chip manufacturers continue to mass-produce products with more than 200 layers and move towards 300+ layers, if YMTC cannot manufacture products over 128 layers because the company continues to be limited by talent and equipment restrictions, the technological divide between YMTC and major international manufacturers will widen again and its recent efforts to keep up with technology will also come to nothing.

（Image credit: Unsplash）

Shipments in the global Chromebook product market are expected to return to pre-pandemic levels in 2023. Mature markets such as the United States and emerging markets such as India and Indonesia will play a key role, primarily due to a small number of education tenders to promote shipments, and this rebound can be expected to continue based on future demand in mature and emerging markets. Global shipments of Chromebook products are estimated to reach 15.9 million units in 2023, an annual increase of approximately 8.2%.

In terms of regional markets, apart from Japan and Europe, the United States is the largest market for Chromebook products, accounting for 90% of the world’s demand for Chromebooks. Supported by a bailout bill proposed by the U.S. government and the developmental policy of the U.S. education market, lower-priced distance learning tools such as educational laptops, entry-level laptops, and tablet computers are gradually forming a bastion of Inelastic Demand.

Emerging markets such as India and Indonesia may become new blue oceans for Chromebooks

It is worth noting that the PC industry looks to emerging markets such as India and Indonesia. Relying on a huge demographic dividend, these countries may become another blue ocean market for Chromebooks after the United States, Japan, and Europe. However, TrendForce believes that emerging markets such as India and Indonesia are currently suffering from rising inflation coupled with economic headwinds such as currency depreciation pressure. Chromebooks, which are relatively inexpensive in mature markets, may hold little allure for the Indian and Indonesian education markets, as white-label tablet products will put competitive pressure on Chromebooks at lower prices. In addition, whether procurement policies for distance learning tools in emerging markets such as “Digital India” can be effective depends on the priority of emerging market governments for budgeting projects. At present, such markets have placed more urgency on improving the quality of infrastructure while education tenders may be sidelined.

（Image credit: Pixabay）

Since corrections continue to occur in the current global notebook computer market as a result of the “overbooking” bubble, destocking of terminal products is expected to continue until the first half of 2023, when cyclical growth momentum is likely to return to the market.

TrendForce forecasts that global notebook computer market shipments will reach 191 million units in 2022, falling 22.3% YoY. The first quarter of 2022 benefitted from a backstop created by market demand for business model notebooks, laying the foundation for a 2022 “not-off off-season.” However, the global notebook computer market encountered zero-COVID control measures in Shanghai, China, resulting in a supply chain suspension in 2Q22. In addition, rising inflation stalled global consumer electronics market demand. Shipment volume is only expected to be approximately 44.35 million units up until 4Q22, demonstrating that 2022 has reversed the established market norm, replacing “QoQ growth” with “QoQ decline.”

Global notebook computer market shipments will reach 177 million units in 2023, cyclical growth momentum is expected to play an important role

Looking back on 2022, due to the reversal of demand in the global notebook computer market beginning in 2Q22, the overbooking bubble caused by the COVID-19 pandemic has corrected quarter by quarter, resulting in a sharp increase in inventory levels at PC brands. Therefore, accelerating the destocking of notebook computer products is the current focus of PC brands with individual sales channels all adopting promotional strategies based on substantial price cuts. If the inventory level of terminal products can be reduced, it will be beneficial for PC brands to continue purchasing semiconductors and other materials in 2023 and pessimistic market conditions will not spread to the foundry industry, which is conducive to a positive cycle.

Movements in the current global laptop market to correct for the overbooking bubble will continue until the first half of 2023. The second half of 2023 coincides with cyclical growth momentum from back-to-school shopping and holiday seasons in major consumer electronics markets such as the United States, Europe, China, and Japan, and the global notebook computer supply chain is expected to ramp up supply from 2Q23 to reproduce a demand scenario wherein the second half of previous years surpassed the first half. Global notebook computer market shipments is estimated to reach 177 million units in 2023, an annual decline of approximately 7.7% and the proportion of shipments in terms of the first half compared to the second half of the year will be approximately 47:53.

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Market conditions in 2022 are chaotic and demand for chips fluctuate according to application. However, the IC design industry is driven by major manufacturers and the sales performance of high-end product portfolios such as data center, server, networking, industrial computing, automotive, and high performance computing will remain stable The overall market will grow to $182.9 billion, an annual increase of 14.4%.

At present, the overall industry is being negatively affected by weak demand for consumer electronics. In addition, the tightening of financing and the expectation of a wider economic recession further strengthen pessimistic attitudes. There is no opportunity for chip demand to reinvigorate in the short term, not to mention that the supply chain is already dealing with full inventories. A return of the traditional industry peak season in 2H23 will stabilize purchasing power while flat to single-digit growth in the IC design industry would be a relatively good scenario.

R&D expenses positively correlated with manufacturer revenue, AMD posts best performance in 1H22

In 1H22, R&D expenses at major IC design houses were positively related to revenue in general. The use of advanced manufacturing processes requires strong R&D capabilities, accounting for 15-35% of revenue. AMD is the most active among U.S. companies. After acquiring Xilinx and Pensando, AMD has aggressively invested in the research and development of data center-related product portfolios. In 2Q22, R&D expenditures increased by 97.2% YoY. In terms of Asian manufacturers, the impact of the poor consumer electronics market is severe and revenue growth momentum has all but disappeared. Therefore, the synchronization of R&D expenditure with revenue is also more conservative. Novatek, Willsemi, and LX Semicon product portfolios are dominated by mature processes such as DDIC and CIS with R&D/ revenue ratios below 15%.

IC design industry inventory on red alert, inventory adjustment to become a challenge by 2Q23

The IC design industry has accumulated inventory since 3Q21 and the annual growth rate of inventory has climbed to more than 50% in 1H22. Compared with the annual growth rate of revenue, the difference among American manufacturers is 20% and the difference among Asian manufacturers is 46%, indicating that inventory issues among Asian manufacturers is more serious.

The inventory levels of consumer electronics-related industries such as Smartphone, TV, Tablet, PC/notebook, and Panel, are at a 6 month level. The supply chains of IC design houses and distributors/agents are also holding substantial inventory. The inventory-to-revenue ratio of IC design houses has reached a red alert threshold of over 50%. With no improvement in demand, expectations that inventory destocking will be completed by the end of 2022 may be dashed. At present, IC design houses are desperately reducing booked foundry production capacity for high-inventory mid-level AP, DDIC, and Consumer PMIC/GPU products. If the consumer electronics market outlook remains poor in 4Q22, IC design houses could also claim a greater amount of inventory depreciation as losses. In general by 2Q23, IC design houses will continue to test their strategies for new product development, production planning, and product sales during the process of destocking the overall supply chain.

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