According to TrendForce research, since reaching a peak of 1.457 billion units in 2017, it has been difficult for smartphones to significantly increase their penetration rate. In addition, mobile phone hardware updates have slowed which has lengthened the consumer replacement cycle. Add to this the negative effects of the COVID-19 pandemic and growth in overall smartphone shipment volume has become increasingly difficult to achieve. However, based on the premise that the pandemic is slowing down, coupled with the strategy of certain brands actively exploring emerging markets, growth momentum in the global smartphone market has gradually gotten back on track in 2021, with shipments reaching 1.333 billion units, or 6.4% growth YoY. This upward trend is expected to continue in 2022, with shipments expected to reach 1.386 billion, or 4% growth YoY.

TrendForce emphasizes, it should be noted that the status of the pandemic is still the biggest concern affecting the smartphone market this year and this applies doubly to the production capacity of semiconductors. The current problem of material shortages has yet to be alleviated and RF chips, OLED DDICs, and PMICs continue to be in short supply. In addition, issues such as China’s rolling blackouts, spiking shipping costs, and rising chip costs, will cause smartphone brands to face price pressures and it remains to be seen whether higher prices will be acceptable to consumers.

Judging from the 2022 brand market share forecast, Samsung will remain number one followed by Apple, Xiaomi, OPPO, VIVO, and Transsion. Among these companies, Xiaomi is the brand with the fastest-growing annual shipment growth rate. In addition to stimulating sales in the Chinese market through the strategy of expanding brick and mortar stores, Xiaomi’s sales occur mostly overseas, and it is first in market share in India and Russia. In the future, it will continue to explore the Middle East, Latin America, Southeast Asia, and Africa markets.

Four keys to mobile phone trends in 2022

Folding phones, 5G, self-developed chips, and a reduction in the number of rear-facing cameras are the four keys to focus on this year. In terms of 5G mobile phones, the global penetration rate in 2021 was 37%, this is expected to rise to 47% in 2022, and may exceed 50% by 2023. At present, China is the most active country in promoting 5G models. More than 80% of the country’s shipments are 5G mobile phones. Therefore, the key to increasing the global penetration rate of 5G mobile phones in the future is focusing on regions outside China.

Regarding self-developed chips, in the past, only Samsung, Apple, and Huawei were capable of self-developing chips. However, Google launched its self-developed Tensor processor in 2021, and Xiaomi, OPPO, and VIVO have each launched professional imaging chips in succession.

（Image credit: Apple）

According to GSMARENA (1/20), Apple may unveil the new iPhone SE, christened the iPhone SE+ 5G, sometime between late April and early May. According to what is currently known, this model will be a continuation of the previous generation design wise but whether it will employ a 4.7-inch LCD screen with a Touch ID button is unknown. The only thing known for certain is that it will be able to connect to 5G.

The SE models launched in 2020 utilized the A13 chip and a 4G Modem (the same configuration as the iPhone 11) and, according to rumors, the new SE will adopt the A15 chip and a Qualcomm Snapdragon X60 modem, (like the iPhone 13). TrendForce believes, as the release of the affordable iPhone SE (third generation) is imminent in 1H22, it has entered small batch production. The plan to supply in April is roughly on schedule and the first batch of mass production is expected to be 4 million to 5 million units. Although this new model is distinguished in neither appearance and nor specifications, as the most affordable of Apple’s 5G mobile phones, paired with brand premiums, it is still expected to occupy a place in a market where large-sized panels are king, More than 20 million units of this single model will ship throughout the year. （Image credit: Pixabay）

Resource: The iPhone SE+ 5G will become available in late April or early May, claims analyst

In recent years, the biggest trend of smartphone camera modules is the increasing number of rear camera modules, according to TrendForce’s investigations. According to TrendForce research, triple camera modules surpassed dual camera modules to become mainstream in 2020 and drove the continued growth of smartphone camera module shipments. Annual smartphone camera module shipments in 2022 are expected to reach 4.92 billion units, or 2% growth YoY.

However, the trend towards multiple cameras started to shift in 2H21 after a few years of positive growth. The previous spike in the penetration rate of four camera modules was primarily incited by mid-range smart phone models in 2H20 when mobile phone brands sought to market their products through promoting more and more cameras. However, as consumers realized that the macro and depth camera usually featured on the third and fourth cameras were used less frequently and improvements in overall photo quality limited, the demand for four camera modules gradually subsided and mobile phone brands returned to fulfilling the actual needs of consumers. In addition, increases in the pricing of semiconductor chips such as PMICs and Driver ICs, as well as increased shipping costs, have driven the cost of mobile phones up sharply. Without the ability to effectively pass this cost onto consumers, any remaining allowance to economically install low-end cameras has been effectively eliminated.

Camera resolution upgrades: fastest growing market share encompasses 49-64 million pixel cameras

Although camera shipment growth has slowed, camera resolution continues to improve. Taking primary cameras as an example, the current mainstream design is 13-48 million pixels, accounting for more than 50% of cameras in 2021. In second place are products featuring 49-64 million pixels which accounted for more than 20% of cameras last year with penetration rate expected to increase to 23% in 2022. The third highest portion is 12 million pixel products, currently dominated by the iPhone and Samsung’s flagship series. However, a 48 million pixel primary camera is expected to be introduced to the iPhone 14 Pro series (tentative name) that Apple will release this year, further reducing 12 million pixel products to a 15% share in 2022.

In addition to the original Samsung and Xiaomi brands employing 108 million pixels cameras, Vivo and Honor also introduced similar resolution cameras in 2021. There is a chance 200 million pixel products will be ready for commercial use in 2022, driving the penetration rate of ultra-high pixel products to an expected level in excess of 5% in 2022. However, such ultra-high pixel products primarily focus on enlarging photographs without losing image quality. Therefore, TrendForce believes that any marginal benefits these products bring to consumers will gradually decrease and the penetration rate will not grow as quickly as 49-64 million pixels products.

Overall, TrendForce believes that the number of camera modules mounted on smartphones will no longer be the main focus of mobile phone brands, as focus will return to the real needs of consumers. Therefore, triple camera modules will remain the mainstream design for the next 2~3 years.

For additional insights from TrendForce analysts on the latest tech industry news, trends, and forecasts, please visit our blog at https://insider.trendforce.com/

The market in general had high hopes for Mini LED notebook computers in 2021. Although most brands were relatively unenthusiastic towards the adoption of Mini LED displays, the release of Mini LED products by Apple will likely generate a copycat effect and inject fresh momentum into both demand and shipment for the Mini LED notebook market. Apple did, in fact, release two brand new MacBook Pros with 14.2-inch and 16.2-inch displays, both of which are equipped with Mini LED backlights as expected. However, these Mini LED notebook displays did not receive as much marketing and publicity as the Mini LED displays used for the iPad Pro models, which had been released about six months prior.

During the unveiling of the 12.9-inch iPad Pro in 2Q21, Apple made special mention of improvements brought about by the Liquid Retina XDR display technology thanks to the company’s adoption of Mini LED backlights. Conversely, perhaps because the new physical dimensions and processors took most of the spotlight, Apple was surprisingly quiet on its new MacBook Pro models’ Mini LED displays as it announced the release of these new computers during its October event. Not only did the Mini LED iPad Pros completely replace the previous edge-lit models, but these new tablets also featured a mere US$100 retail price hike, which basically entirely accounts for the cost of the new displays. Subsequently, the market began eagerly anticipating the release of the new Mini LED iPad Pro models. In contrast, whereas the 14.2-inch and 16.2-inch models of the new MacBook Pros also feature Mini LED displays exclusively, their retail prices saw significant jumps owing to the integration of multiple updated components and designs, in turn refreshing the enthusiasm of the market for Mini LED displays.

Thanks to the release of the two new MacBook models, annual Mini LED notebook shipment for 2021 reached 2.2 million units, representing a 1% penetration rate in the total notebook market. Regrettably, apart from MacBooks, the shipment volume of Mini LED notebooks released by non-Apple brands was rather insignificant. Looking ahead to 2022, given the all-out effort by Apple to ramp up MacBook shipment throughout the whole year, annual Mini LED notebook shipment for 2022 will likely undergo a staggering 360% YoY increase to eight million units for a 3.4% penetration rate. However, judging by notebook brands’ adoption of display solutions at the moment, most non-Apple brands will still gravitate towards OLED panels in 2022, with minimal adoption of Mini LED displays.

If Gen 8.5 OLED panel production lines are able to kick off mass production from 2024 onwards, will Apple transition its MacBook displays to a different solution much like it did for iPad? TrendForce believes that Apple has historically held a receptive attitude towards OLED solutions. Furthermore, from a technology assessment perspective, notebook computers and tablets are relatively similar in their display technologies and, to a lesser extent, use cases. If Apple does decide to transition iPad displays from Mini LED to OLED, then the company will likely do the same for MacBook display as well, in principle. On the other hand, LCD panels are still expected to remain the mainstream display technology for notebook computers in 2025. It, therefore, makes competitive sense for notebook brands to differentiate their products with OLED panels in the high-end segment and with LCD panels and Mini LED backlights in the premium mid-range segment or even mid-range segment. At any rate, given the shrinking gap between the cost structures of Mini LED solutions and OLED solutions, only by continually optimizing the manufacturing costs of Mini LED backlights can suppliers convince Apple to continue adopting Mini LED displays.

（Image credit: Pixabay）

Benefiting from expanded introduction of AMOLED mobile phone models by Apple, Samsung and Chinese brands, the market penetration rate of AMOLED panels for mobile phones in 2021 was 42%, according to TrendForce‘s investigations. In 2022, continuous investment undertaken by numerous panel factories to expand AMOLED production lines will drive AMOLED panel penetration rate to an estimated 46%. However, TrendForce further asserts that the continued tight supply of AMOLED DDI and the willingness of mobile phone brands to expand the use of AMOLED panels will be the keys influencing AMOLED market penetration rate next year.

Continued tightness in AMOLED DDI supply for mobile phones

The AMOLED DDI process requires dedicated medium voltage 8V processes at the 40nm and 28nm nodes. However, the supply of dedicated process capacity in 2021 is limited. In addition, Samsung’s Austin, Texas fab was shut down due to a snowstorm in early 2021, resulting in serious shortages of AMOLED DDI. New capacity in 2022 includes UMC at the 28nm node and SMIC at the 40nm node. However, since capacity and expanded capacity still cannot effectively meet the various brand’s demand for AMOLED DDI, Samsung’s fab will continue to reduce OLED DDIC production scale in the future. Stocking issues are expected to plague AMOLED DDI continuing into 2022.

TrendForce states, UMC’s primary expansion plan for 28nm AMOLED DDI will be completed by the end of 2023, so AMOLED DDI supply tightness is expected to be alleviated in 2023. In addition, other foundries have plans to develop dedicated AMOLED DDI processes but, due to a belated development schedule, these plans will not be able to address the AMOLED DDI shortage in 2022. Facing limitations on dedicated AMOLED DDI production capacity, traditional front-line DDI design houses are actively booking the majority of production capacity, while other DDI design houses are also competing for limited production capacity in order to enter the AMOLED panel factory supply chain.

Mobile phone brands expand their willingness to adopt AMOLED panels

Facing the gradual maturity of AMOLED panel technology and the continuous improvement of production yields, AMOLED market penetration rate will increase from 42% in 2021 to 46% in 2022. This will reduce the market share of LTPS panels in the mid-tier market and drive panel makers to transfer LTPS production capacity to medium size applications. However, mobile phone brands face the risk of AMOLED DDI continuing to being out of stock in 2022. In addition to the high price of AMOLED panels and the steady increase in the pricing of other semiconductor components, in order for mobile phone brands to maintain profitability and achieve annual shipment goals, TrendForce expects that a small number of AMOLED products may switch over to LCD panels to pad shipments in the mid-to-low-end mobile phone market, allowing LTPS panel makers to gain a bit of breathing room in the mid-end market.

For more information on reports and market data from TrendForce’s Department of Display Research, please click here, or email Ms. Vivie Liu from the Sales Department at vivieliu@trendforce.com