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Less than 12 hours after Apple’s fall product launch, Huawei held its own event on the other side of the Pacific. As expected, they unveiled the world’s first tri-fold phone, the Mate XT. Its release date is also set to coincide with Apple’s, launching on September 20. As per a report from CNBC, after the launch event, the number of Mate XT pre-orders has already exceeded 4 million.
According to a report from Economic Daily News citing Richard Yu, Chairman of Huawei Consumer Business Group, the biggest breakthrough in Huawei’s tri-fold phone is its solution to screen and hinge technology, which enables both inward and outward folding simultaneously. This design enhances the screen’s resistance impact.
The phone’s thickness is only 0.36 cm, and the battery, at 0.19 cm, is considered the thinnest in the world. Meanwhile, the new model is said to support multiple AI applications, and offers satellite communication.
Huawei revealed that the price of the Mate XT ranges from CNY 19,999 to CNY 23,999, aligning with market expectations. Sources cited by Economic Daily News are optimistic about the potential of Huawei’s tri-fold phone, and Taiwanese company Fositek will benefit as the exclusive supplier of hinges, one of the most critical bearing components, for the Mate XT.
Yu emphasized that the production cost of this tri-fold device is extremely high, though it may decrease as manufacturing yield rates improve. He highlighted three key breakthroughs with this new phone: the tri-fold design, cutting-edge technology, and its alignment with future trends.
The timing of Huawei’s product launch coincided with Apple’s fall event, and the announcement of the tri-fold device drew attention once again as its release date, like Apple’s iPhone 16 series, is set for September 20. Huawei also chose the specific time of 10:08 AM to start sales.
Richard Yu introduced the Mate XT as the world’s first mass-produced tri-fold smartphone, featuring a 10.2-inch screen. The product took the R&D team five years to develop and is described as bringing sci-fi into reality.
Reportedly, it supports multiple uses, allowing users to switch between single, double, and triple fold for large-screen viewing. Along with the phone, Huawei also launched a foldable touch keyboard, embodying the concept of putting both a computer and a keyboard in your pocket.
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(Photo credit: Huawei)
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Apple’s 2024 fall event officially took place earlier, highlighting the launch of the new iPhone 16 series, along with other products like the Apple Watch Series 10 and AirPods 4. According to CEO Tim Cook, the next generation of iPhone has been designed for Apple Intelligence, marking the beginning of an exciting new era.
Apple and global tech companies are in a race to integrate AI into their products, with smartphones anticipated to be one of the key competitive arenas.
Apple’s AI software, Apple Intelligence, is set to enhance Siri and improve functionalities like object recognition and identification through the phone’s camera, per sources cited in a report from Reuters.
A test version of Apple Intelligence will launch next month for U.S. English users, with other localized English versions set to follow in December. Additional language versions, including Chinese, French, Japanese, and Spanish, are anticipated for next year. It is worth noting that Apple has not yet announced an AI partner in China for the iPhone 16 series.
Apple stated that improvements, including enhancements to Siri, will be phased in over time but did not provide a timeline for moving beyond the test phase.
Notably, Apple’s event occurred just hours before Huawei’s launch of a tri-fold phone, highlighting the competitive challenge Apple faces.
In contrast, Huawei’s website revealed on Monday that it had already received over 3 million pre-orders for its Z-shaped tri-fold phone before its official release.
This underscores Huawei’s ability to withstand U.S. sanctions and bolsters its competitive position against Apple in China, where consumers are enthusiastic about AI features and willing to pay a premium for them, according to a Reuters report.
The iPhone 16 features a 6.1-inch display, while the iPhone 16 Plus has a 6.7-inch screen. Both models are equipped with the A18 chip built on TSMC’s advanced 3nm process, which reportedly offers a 30% boost in CPU performance compared to the A16 chip used in iPhone 15. Additionally, they come with increased battery capacity and enhanced cooling capabilities.
Moreover, the latest iPhone chips are based on the newest Arm architecture, which includes specialized features aimed at accelerating AI applications.
Notably, Apple has introduced an “Action Button” on the iPhone 16 and iPhone 16 Plus, which supports various functions like camera, flashlight, Focus mode, translation, magnifier, and voice memos.
The higher-end iPhone 16 Pro and 16 Pro Max are crafted from titanium and come with enhanced AI features, including suggestions for optimizing photo shoots and advanced audio-editing tools designed for professional video production.
Still, a previous report from Bloomberg has also addressed concerns over the slow rollout with its AI platform, which may put iPhone 16 “Supercycle” in doubt.
Apple also unveiled new Watches and AirPods with health-focused capabilities, as well as hardware-design improvements.
Apple highlighted the Watch’s ability to discover longer-term health conditions such as sleep apnea as well as detecting and responding to emergencies such as a fall.
For the new AirPods, there are two versions: a standard model and a version with active noise cancellation. As part of the AirPods update, Apple’s introduced hearing-aid features are under review by U.S. regulators.
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(Photo credit: Apple)
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Apple is set to unveil the highly anticipated iPhone 16 on September 9, with many expecting that the AI platform “Apple Intelligence” will spark a supercycle in iPhone 16 sales. However, Bloomberg suggests that the slow rollout of Apple Intelligence may make such a supercycle unlikely.
The report notes that while Apple Intelligence will be a major highlight of the iPhone 16 launch, a more refined version might not be available for some time. The initial release is expected to lack several features, including ChatGPT. Additionally, Apple Intelligence will not be launched in the EU (including Italy, France, Spain, Sweden, Germany) or China.
Even if Apple successfully convinces consumers to adopt its AI platform, reportedly, Apple Intelligence will not be available with the iPhone 16 at launch. It is expected to roll out with the iOS 18.1 update in October.
Furthermore, ChatGPT integration is scheduled for later this year, and significant new features for Siri will not be available until next year, as Apple has also decided to delay the release of its latest image generation features to the iOS 18.2 update in December, rather than in iOS 18.1.
With many features expected to be introduced gradually, the AI platform may not be sufficient to drive a large-scale upgrade cycle this year. For these reasons, the report believes that the iPhone 17, slated for next fall, is more likely to generate a supercycle.
According to Apple’s official website, Apple Intelligence will only support devices with the built-in M1 or newer processors (such as iPad Air, iPad Pro, and Mac), as well as the 2023 iPhone 15 Pro Max and iPhone 15 Pro, but not the entry-level iPhone 15.
For the first quarter this year, TrendForce reported that Apple faced a decline in sales in the Chinese market, resulting in a drop in annual production to 47.9 million units.
This decline prompted several adjustments within the component supply chain, although production plans for processor chips remained unchanged. TrendForce posits that the second quarter falls within a product iteration gap for Apple, and production is expected to decrease by approximately 10%.
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According to a report from South Korean media outlet HankYung, Samsung plans to unveil its next-generation flagship Galaxy S25 series in January 2025, including the Galaxy S25, Galaxy S25+, and the top-tier Galaxy S25 Ultra.
Contrary to earlier rumors of a dual-processor strategy which offers different versions with either Exynos 2500 or Snapdragon 8 Gen 4, Samsung is reportedly equipping the entire S25 series with Qualcomm’s new Snapdragon 8 Gen 4 processor.
The report highlights that this shift is driven by Apple’s upcoming iPhone 16, which is being promoted as the first AI-centric smartphone, placing Samsung at a pivotal moment in the competition for AI smartphone leadership.
Given that the Snapdragon 8 Gen 4 boasts over a 30% improvement in AI performance compared to its predecessor and slightly outperforms the Exynos 2500, Samsung has opted to play it safe by adopting the latest Snapdragon chip, ensuring the S25 series to maximize its AI capabilities.
Previous rumors had also suggested that Samsung considered implementing a three-way strategy for its 2025 S25 series, which would have included MediaTek’s Dimensity chipset alongside Qualcomm’s Snapdragon.
As per a report from SamMobile, Samsung’s strategy to include multiple chipset suppliers was intended to prevent over-reliance on Qualcomm, which could limit their ability to negotiate lower prices.
However, a previous report by SamMobile points out that, since MediaTek’s Dimensity chips have traditionally only been used in Samsung’s mid-to-low-end devices, integrating them into the premium S series would have presented a significant challenge in terms of market acceptance.
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On September 2, Huawei announced that it will hold its new product launch event on September 10, coinciding with Apple’s fall product launch, signaling the intense competition between these two smartphone giants. Richard Yu, Chairman of Huawei’s Consumer Business Group (BG), hinted at the unveiling of a “disruptive product” on that day.
Richard Yu described the product as a groundbreaking one that others may have envisioned but failed to create – an achievement of five years of dedication, which turns science fiction into reality.
He Gang, Huawei’s Consumer Business Group CEO, also emphasized the uniqueness of this upcoming product.
Per a report from the Economic Daily News, it is expected that Huawei will unveil its new flagship smartphone, the Mate70, at the upcoming product launch event, along with other new products such as a triple-foldable device and is anticipated to be priced over CNY 20,000 (approximately USD 2,800). This launch, hours after Apple’s event, is seen as a direct challenge to Apple’s new iPhone 16 series.
Notably, despite being restricted by U.S. sanctions from conducting business with Taiwanese semiconductor manufacturers, Huawei continues to collaborate closely with Taiwanese companies in key component areas not affected by these restrictions.
Among these, Largan Precision not only supplies the main camera lenses for the iPhone 16 series but also provides high-end camera lenses for Huawei’s flagship devices. With Huawei’s new product launch clashing with Apple’s, Largan Precision stands to benefit significantly from its role with both companies.
On the other hand, according to a report from Chinese media Sina, Huawei’s new patent for the triple-foldable device reveals additional design details, including three housings, two hinges, and a flexible screen.
The hinges allow the housings to fold and unfold relative to each other, with a special design that reduces thickness and weight when folded.
Huawei’s foldable devices primarily depend on key bearing components supplied by Fositek. Recently, Huawei is said to have extended its exclusive supply contract with Fositek, signaling that Fositek will exclusively provide bearings for Huawei’s triple-foldable device.
Compared to the traditional smartphone market, which easily reaches sales volumes of over one billion units, TrendForce estimated that the shipments of foldable phones are expected to reach 17.8 million units in 2024, making up only 1.5% of the smartphone market. Despite high repair rates and costs, market penetration is projected to climb to 4.8% by 2028.
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(Photo credit: Huawei)