According to a report from Nikkei on August 29, Apple is said to be betting that its first iPhone with Apple Intelligence will be a hit. Thus, the tech giant has requested suppliers to provide components for approximately 88 to 90 million iPhones, over 10% more than the initial component orders of 80 million units for new iPhones in 2023.

Reportedly, some component suppliers have received orders for more than 90 million iPhones. However, they also noted that Apple’s initial orders are typically larger, with adjustments made based on actual sales performance after the launch.

An industry source cited in the report expressed caution regarding Apple’s strong order volume, noting that geopolitical factors are likely to pose significant challenges for iPhone sales in China.

The report cited multiple sources, noting that Apple suppliers are generally cautious,  and forecasting that iPhone shipments for the year will likely be flat, due to the high comparison base from 2023.

In late 2022, COVID-19 has caused disruptions in Zhengzhou, China, the world’s largest iPhone manufacturing hub, resulting in the delay in iPhone shipments to the first half of 2023.

On the other hand, it is still unclear how Apple Intelligence will operate in China, as Apple has yet to finalize agreements with any Chinese AI companies.

While OpenAI’s chatbot, ChatGPT, is available in countries like the United States, it is not accessible in China. To introduce similar AI functionalities, Apple will likely need to collaborate with Chinese AI companies.

A previous report from Economic Daily News once indicated that Apple has been in discussions with Baidu, Alibaba Group, and Beijing-based startup Baichuan AI, but no agreements have been confirmed yet.

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(Photo credit: Apple)