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According to a report from Commercial Times, IC design giant MediaTek is making its move into the AI accelerator sector. MediaTek CEO Rick Tsai emphasized that MediaTek aims to be the best partner for edge AI, focusing on advanced technologies and 3nm process to optimize the power consumption and efficiency of its SoCs (system-on-chips).
Tsai mentioned that MediaTek will unveil its Dimensity 9400 flagship series of chips in October, designed to perfectly support most large language models on the market. He expressed confidence in achieving a more than 50% year-over-year revenue increase for flagship devices.
For the ASIC (Application-Specific Integrated Circuit) market, MediaTek has confirmed its entry into the AI accelerator field and will integrate CPUs as needed. ASICs are expected to start the revenue contribution in the second half of next year.
Additionally, the TAM (Total Addressable Market) for generative AI is still in its early stages. MediaTek focuses on providing leading interconnect capabilities, such as SerDes IP and Ethernet PHY.
Regarding AI technology in the smartphone sector, Rick Tsai believes that flagship smartphones are seeing an increase in ASP, and there is a gradual shift towards high-end smartphones in the Chinese market. He noted that Chinese brands are actively developing AI, particularly in model development, such as open-source models like LLaMA 3.
At MediaTek’s earnings call on July 31st, Rick Tsai noted that the company anticipates a return to normal seasonal patterns in the second half of the year. The outlook for the fourth quarter will largely depend on consumer product demand.
Regarding the outlook in the third quarter, MediaTek expects the revenue to be flattish, ranging from NTD 123.5 billion to NTD 132.4 billion, compared with NTD 127.27 billion last quarter. Gross margin is projected to slide to 45.5-48.5%, from 48.8%, down 3.6 percentage points quarter over quarter and up 1.3 percentage points year-over-year.
Aside from the boost expected from the Dimensity 9400 flagship release, the company’s fourth-quarter market demand is projected to be relatively moderate, which is why the annual outlook remains unchanged. MediaTek expects its full-year gross margin to be between 46% and 48%.
Regarding TSMC’s pricing adjustments, Rick Tsai remains unperturbed, noting that all industry peers face similar cost pressures. MediaTek aims to reflect cost increases through pricing, with a gross margin target of 47% for new products. Progress has also been made in 3nm and 2nm processes, and MediaTek has secured its capacity needs for 2025 with TSMC.
Moreover, MediaTek and NVIDIA are collaborating on automotive chips, with plans to launch their first chip in early 2025. Rick Tsai mentioned that details are yet to be disclosed, but significant advancements in the automotive sector are expected between 2027 and 2028.
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(Photo credit: MediaTek)
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MediaTek and Qualcomm’s new wave of 5G flagship smartphone chip competition will begin in the fourth quarter. MediaTek is launching the “Dimensity 9400” to directly compete with Qualcomm’s “Snapdragon 8 Gen 4.” According to a report from Economic Daily News, both major manufacturers are using TSMC’s 3nm process to produce their new chips, which have recently entered the production phase.
Alongside this, NVIDIA, AMD, and Apple are also actively seeking TSMC’s 3nm capacity, resulting in TSMC securing another order and seeing a surge in its advanced process business.
It is understood that the queue for TSMC’s 3nm process capacity has extended all the way to 2026. To ensure the smooth launch of the Dimensity 9400, MediaTek has already started production at TSMC to secure sufficient supply capacity. The 3nm process is currently the most advanced node technology. Previously, TSMC mentioned that its 3nm process capacity will triple this year, but it still remains in short supply.
At the beginning of this year, MediaTek CEO Rick Tsai announced that the Dimensity 9400 would be unveiled in the fourth quarter. He stated that its performance would far exceed that of the current flagship chip, the Dimensity 9300, and that it would represent another significant peak in their technology.
MediaTek’s current flagship Dimensity 9300/9300+ chips are built using TSMC’s 4nm process. Reportedly, it is expected that with the support of TSMC’s 3nm process, the performance of the Dimensity 9400 will be further enhanced, making it a powerful tool for MediaTek to capture the market.
Although Qualcomm has not yet announced the launch schedule and details of its next-generation flagship chip, the Snapdragon 8 Gen 4, the same report believed that this chip will also be produced using TSMC’s 3nm process and will be launched in the fourth quarter, with upgraded performance.
Ming-Chi Kuo, renowned Apple analyst, previously reported that the Snapdragon 8 Gen 4 will be produced using TSMC’s N3E process, and its price may be 25% to 30% higher than the current Snapdragon 8 Gen 3, with each chip priced at $220 to $240.
In the second half of the year, numerous AI products will be launched in the consumer market. Per industry sources cited in an earlier report from Commercial Times, besides Qualcomm’s Snapdragon 8 Gen 4 and MediaTek’s Dimensity 9400, Apple’s A18 and M4 series are also said to be built using TSMC’s N3 family. Moreover, Google’s Tensor G5 may compete in the market as well.
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(Photo credit: Qualcomm)
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According to a report from South Korean media outlet The Financial News, MediaTek, Taiwan’s largest smartphone IC designer, has the opportunity to enter Samsung’s Galaxy S25 supply chain as one of the main chip suppliers for the next generation flagship smartphone. Samsung’s S series smartphones have traditionally adopted a “dual-track” strategy, using both in-house Exynos chips and Qualcomm’s Snapdragon. MediaTek, on the other hand, has declined to comment on this matter.
Samsung’s Galaxy Tab S10 is said to be equipped with MediaTek’s Dimensity 9300+ application processor, marking the first instance of MediaTek’s AP being adopted by Samsung’s flagship tablet, according to a report by the Korean media outlet The Chosun Daily.
The latest report by the Financial News further highlights that MediaTek’s APs have primarily been used in Samsung’s mid-to-low-end smartphones. The decision to use MediaTek’s AP in the Galaxy Tab S10 series, instead of Qualcomm’s or Samsung’s own APs, is a significant shift for Samsung.
The report indicates that Samsung’s Galaxy S25 smartphones will not only use Qualcomm’s Snapdragon 8 Gen 4 chips and Samsung’s own Exynos 2500 chips but may also use MediaTek’s Dimensity chips in some regions. It is speculated that the chip in discussion is the yet-to-be-announced Dimensity 9400. If true, the S25 could be available in versions with Exynos 2500, Snapdragon 8 Gen 4, and Dimensity 9400 chips.
The report cites sources, suggesting that this rumor is not entirely without merit, as Qualcomm’s Snapdragon 8 Gen 4 chip is expected to be 30% more expensive than its predecessor. Currently, the Snapdragon 8 Gen 3 chip is rumored to cost around $190-200 per unit, while the 8 Gen 4 could be priced at $260. Samsung’s consideration of incorporating MediaTek chips, or at least using this possibility as leverage in price negotiations with Qualcomm, is plausible.
Qualcomm has been releasing new flagship mobile chips annually and designing custom versions for Samsung’s high-end phones. For instance, the current Samsung S24 series, including the S24 Ultra and some regional versions of the S24 Plus and S24, use Qualcomm’s tailored Snapdragon 8 Gen 3 chip, designed specifically for Galaxy phones and featuring advanced AI capabilities.
It is worth noting that there is a close collaborative relationship between Samsung and Qualcomm. Some of Qualcomm’s chip manufacturing orders are handled by Samsung’s foundry division, while some of Samsung’s mobile chips use Qualcomm’s main processors. If MediaTek succeeds in integrating its Dimensity 9400 into Samsung’s smartphone supply chain, it would be a significant milestone for MediaTek.
The report from The Chosun Daily also highlighted that from Samsung’s perspective, choosing Dimensity to reduce costs and diversify the supply chain is a sensible decision.
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(Photo credit: MediaTek)