While the stay-at-home economy generated high demand for notebook computers from distance learning and WFH applications last year, global notebook shipment for 2020 underwent a nearly 26% YoY increase, which represented a significant departure from the cyclical 3% YoY increase/decrease that had historically taken place each year, according to TrendForce’s latest investigations. The uptrend in notebook demand is expected to persist in 2021, during which notebook shipment will likely reach 236 million units, a 15% YoY increase. In particular, thanks to the surging demand for education notebooks, Chromebooks will become the primary growth driver in the notebook market. Regarding the shipment performance of various brands, Samsung and Apple will register the highest growths, with the former having Chromebooks account for nearly 50% of its total notebook shipment this year and the latter continuing to release MacBooks equipped with the M1 chip.

Chromebooks have been accounting for an increasingly high share in the notebook market in recent years, and Chromebook shipment is expected to reach a historical peak this year at 47 million units, a staggering 50% YoY growth. The vast majority (70%) of global Chromebook demand comes from the US, while Japan takes second place with 10%. However, the US education notebook market is gradually saturated with Chromebooks, and the general public has also been returning to physical workplaces and classrooms following the lifting of domestic restrictions. In addition, the Japanese GIGA School program, which equips student with computers and internet access, has notably slowed down its notebook procurement. The global demand for education notebooks will therefore slightly lose momentum in 2H21.

Regarding notebook brands, as Chromebooks occupy a relatively large allocation of notebook shipment by Acer and Samsung, the two companies are likely to bear the brunt of the education market’s downturn. TrendForce therefore believes that the Chromebook market’s growth going forward will mainly depend on regions outside the US as well as non-education applications.

Global demand for notebooks will decelerate in 2H21, with the bulk of the slowdown taking place in 4Q21

It should be pointed out that certain recent rumors claim that the demand for notebooks will decline in 2H21. This decline can be primarily attributed to the fact that notebook brands are increasingly finding Chromebooks’ low margins to be unprofitable, while 11.6-inch panels, which are used in 70% of all Chromebooks, have also skyrocketed in price, and certain semiconductor components are in shortage. In light of these factors, brands are starting to lower the share of Chromebooks in their overall notebook production for 2H21. TrendForce expects consumer demand in Europe and the US to gradually weaken in 3Q21. However, low inventory levels in the channel markets will still generate some upward momentum propelling the notebook market. Hence, quarterly notebook shipment in 3Q21 is expected to remain unchanged compared to 2Q21.

Furthermore, the pandemic has gradually been brought under control in Europe and the US due to increased vaccinations. Therefore, the slowdown of demand in the overall notebook market and in education sector bids will not come into force until 4Q21, during which notebook shipment is expected to reach 58 million units, a 3% QoQ decrease. At the same time, the fact that notebook manufacturers overbooked certain components, which subsequently resulted in additional inventory, will likely have implications in 4Q21 as well. Going forward, although notebook demand will likely slow in 2022, the normalization of the hybrid-work model as well as the recovering demand for business notebooks will provide some upward momentum for annual notebook shipment next year, which will reach 220 million units, a minor downward correction of 6% YoY.

For more information on reports and market data from TrendForce’s Department of Display Research, please click here, or email Ms. Vivie Liu from the Sales Department at vivieliu@trendforce.com

In view of aggressive procurement activities for panels used in various applications, TrendForce forecasts a 2% glut ratio for the large-sized TFT-LCD panel market for 2021, representing a supply and demand situation that ranges from “healthy” to “slightly in shortage”. As a lack of components constrained panel shipment in 1H21, the overall panel market during this period had a 1.2% glut ratio, which was lower than the average range of 2.5-3% and represented a supply shortage in the panel market. Hence, panel prices were driven into an uptrend for the first half of the year.

Regarding the glass input of panel suppliers for 1H21, despite the tight upstream supply of glasses due to certain work safety-related accidents, the overall capacity utilization rate of panel suppliers remained above 80%. Furthermore, as newly installed capacities, including CSOT’s T7 fab and HKC’s production lines in Changsha, kick off production, large-sized TFT-LCD glass input by area grew to 117.8 Mn2 (million square meters). On the other hand, owing to the proliferation of the stay-at-home economy last year, most display brands carried a relatively low level of inventory, which prompted them to ramp up their panel procurement. However, owing to a shortage of ICs, panel glass shipment (by area) for 1H21 reached a mere 116.4 Mn2.

TrendForce expects two developments to take place in 2H21: First, the arrival of the traditional peak season for monitors in 3Q21 means that demand for IT panels will still remain above a certain baseline; second, there is an ongoing trend for TVs to shift towards large-sized form factors. In light of these factors, although panel suppliers are expected to install significant amounts of production capacity in 4Q21 and thereby drive the glut ratio of panels to 2.6% for 2H21, this overall glut ratio is still within a healthy range. Nevertheless, as suppliers gradually ramp up their newly installed capacities, the quarterly glut ratio of panels is expected to increase by 0.5% from 2.4% in 3Q21 to 2.9% in 4Q21. Not only is 2.9% the highest quarterly glut ratio in 2021, but it is also the second highest since 1Q20, during which the onset of COVID-19 led to an oversupply of panels at a 7.5% glut ratio. TrendForce therefore believes that peak demand in the panel market has already passed.

Regarding the glass input and shipment by area for 2H21, certain panel suppliers are expected to perform routine fab maintenance during the holiday season. Even so, as Gen 10.5 production lines from certain suppliers and various other production lines from HKC begin ramping up capacities, the overall large-sized TFT-LCD glass input area is expected to massively increase by 5.9% compared to 1H21 to 127.2 Mn2 in 2H21. In particular, 4Q21 will see the highest quarterly glass input by area, at 64 Mn2. As previously mentioned, the shift towards larger-sized TFs and the persistent demand for IT products are expected to propel the overall demand for large-sized TFT-LCD glass in 2H21 to 123.9 Mn2, which is 1.4% higher than 1H21.

For more information on reports and market data from TrendForce’s Department of Display Research, please click here, or email Ms. Vivie Liu from the Sales Department at vivieliu@trendforce.com

Owing to the stay-at-home economy brought about by the onset of the COVID-19 pandemic, demand for IT products has been sky-high since 2Q20. However, monitor panel shipment for 1Q21 declined by 8.6% QoQ to 39.9 million units due to the shortage of components such as ICs in the upstream supply chain, as well as SDC’s (Samsung Display Co.) decision to shutter its monitor panel manufacturing operations, according to TrendForce’s latest investigations.

Regarding the two aforementioned factors constraining the shipment performances of monitor panel suppliers, TrendForce indicates that SDC will exit the monitor LCD panel manufacturing business after it reaches its shipment target of 1.2 million panels in 1H21. This figure represents a staggering 93.8% decline compared to the 19.3 million units of LCD panels that SDC shipped throughout last year. Aside from SDC’s decision, the other detractor of monitor panel shipment in 1Q21 was the tight supply of semiconductor production capacity, which resulted in a shortage of such components as ICs and TCON (timing controllers) in the upstream panel supply chain. Panel suppliers were hence constrained in their ability to manufacture panels, thereby leading to a shortage of monitor panels. In addition, since TV and notebook (laptop) panels have higher profit margins compared to monitor panels, panel suppliers generally allocate less of their production capacities for manufacturing monitor panels relative to the other products.

Monitor panel shipment for 2021 is still likely to experience a YoY growth as material shortage becomes alleviated going forward

Nonetheless, as demand for TV and notebook computers gradually slows, and certain semiconductor foundries are expected to expand their production capacities in 2H21, TrendForce believes that panel suppliers will likely in turn allocate more production capacities to clients in the monitor segment in 4Q21. More specifically, the current shortage of components in the upstream supply chain, which has been exerting significant downward pressure on monitor panel shipment, will be gradually alleviated in 2H21. On the demand side, the persistent stay-at-home economy will continue to generate demand for IT products. Monitor brands will therefore ramp up procurement activities for components such as panels in order to maintain a healthy inventory level. In light of influences on the supply side and demand side, TrendForce expects monitor panel shipment for 2021 to reach 169 million units, a 4.2% YoY growth.

For more information on reports and market data from TrendForce’s Department of Display Research, please click here, or email Ms. Vivie Liu from the Sales Department at vivieliu@trendforce.com