Affected by the emergence of the COVID-19 pandemic, global LED video wall revenue for 2020 reached a mere US$5.53 billion, a 12.8% YoY decrease, with the European and US markets suffering the most significant declines, according to TrendForce’s latest investigations. In 2021, as overall market demand recovers, and certain components in the upstream supply chain undergo price hikes due to shortage, LED video wall manufacturers have raised their product prices in response. Hence, LED video wall revenue for this year is expected to reach US$6.27 billion, a 13.5% YoY increase.

TrendForce further indicates that the overall demand for LED video walls has been gradually recovering thanks to increased vaccinations worldwide, which have enabled a gradual easing of border restrictions as well as the resumption of major commercial and sporting activities, including UEFA Euro 2020 and the Tokyo 2020 Olympics. In addition, owing to the rising prices of materials in the upstream LED video wall supply chain, such as driver IC, PCB, and LED components, LED video wall manufacturers such as Leyard, Unilumin, and Absen are gradually raising their product prices in order to maintain product profit.

While demand in the Chinese market was the first to recover, the top eight suppliers collectively accounted for a 60% market share

Regarding the ranking of LED video wall suppliers in 2020, Leyard took the leadership position with an 11.3% market share even though its overall revenue declined due to the pandemic’s impact on Leyard’s overseas businesses. Likewise, Unilumin saw declines in its overseas businesses, which caused only a slight drop in its revenue because Unilumin had placed a greater focus on sales in the Chinese market. Unilumin took second place with a market share of 10.8%. Qiangli Jucai, on the other hand, primarily conducted businesses in domestic China. By aggressively strengthening its distribution channels, Qiangli Jucai was able to increase its revenue against the overall downtrend and take third place. Daktronics, Hikvision, Samsung Electronics, Absen, and Shanxi High-tech Huaye rounded out of the rest of the ranking by taking the fourth to eighth places in order.

On the whole, most LED video wall manufacturers, especially companies (including Leyard, Unilumin, and Absen) whose primary markets were Europe and the US, saw declines in their revenues for 2020 due to the pandemic last year. Conversely, companies with a primary focus on the Chinese market, such as Qiangli Jucai and Shanxi High-tech Huaye, benefitted from the recovering demand that began ramping up in 3Q20 and peaked in 4Q20. These companies were able to propel the combined market share of the top eight LED video wall manufacturers last year to 58%, which was four percentage points higher compared to 54% in 2019.

For more information on reports and market data from TrendForce’s Department of Optoelectronics Research, please click here, or email Ms. Grace Li from the Sales Department at graceli@trendforce.com

The LED video wall driver IC market has been suffering from insufficient production capacities on the supply side since 2020, according to TrendForce’s latest investigations. In order to ensure a sufficient level of wafer capacities at foundries, LED video wall driver IC suppliers therefore began raising prices for certain driver IC products by about 5-10% at the end of last year, and this price hike is expected to persist through 2021 as well.

On the demand side, various commercial activities and sporting events have been successively resuming as the COVID-19 pandemic is gradually brought under control. The resumption of these activities is expected to drive global LED video wall driver IC revenue for 2021 to US$360 million, a 13% growth YoY.

Chipone takes leadership position among suppliers in the highly oligopolistic LED video wall driver IC market

TrendForce indicates that that the LED video wall driver IC market is highly oligopolistic, as the top five suppliers collectively possessed more than 90% market share by revenue last year. With regards to the performances of the individual suppliers, Chipone took leadership position with a 36% share in the LED video wall driver IC market and dwarfed the other suppliers in terms of both revenue and shipment. On the other hand, Taiwan-based Macroblock, which primarily focuses on the high-end segment and holds relatively advanced technologies in its portfolio, took second place with a 20% market share.

Sunmoon took third place last year with a 13% market share. The company went public in December in an effort to raise more capital and strengthen its market position. Sunmoon has since become listed on China’s SSE STAR Market as a public company. Rounding out the top five list are Fine Made and Shixin Technology, which took fourth and fifth place, respectively. These two companies, along with others such as Developer Microelectronics, Sumacro, MY-Semi, and Xm-Plus, together constituted a 31% market share.

Tight 8-inch wafer capacities have led to noticeable price hikes for entry-level LED video wall driver ICs

Although the foundry industry expanded its 8-inch wafer capacities in 2021, driver IC demand for applications such as 5G smartphones, 5G base stations, automotive power devices, PMICs, and large-sized panel driver ICs remains strong. Incidentally, wafer capacities for driver ICs used in these aforementioned applications overlap with wafer capacities for LED video wall driver ICs to an extensive degree. At the same time, as small pixel pitch and ultra-fine pitch displays (LED video walls) become the market mainstream, LED video wall driver IC demand will likely undergo a corresponding growth as well.

However, in 2021, production capacities for LED video wall driver ICs will continue to be constrained by the demand for other products due to their low profitability. As a result, TrendForce expects prices of high-end LED video wall driver ICs to once again undergo a 5-10% increase in 2Q21, while entry-level ones will undergo a price hike of about 20-30% for the same period.

For more information on reports and market data from TrendForce’s Department of Optoelectronics Research, please click here, or email Ms. Grace Li from the Sales Department at graceli@trendforce.com

As various TV manufacturers such as Samsung, LG, and TCL announced their new models equipped with Mini LED backlights at CES 2021, TrendForce’s 2021 Mini LED New Backlight Display Trend Analysis report shows that total Mini LED chip revenue from Mini LED backlight TVs to potentially reach US$270 million in 2021, as manufacturers gradually overcome technological bottlenecks and lower their overall manufacturing costs, according to TrendForce’s latest investigations.

Mini LED backlight TVs possess a highly cost-effective competitive advantage, as Mini LED backlight costs for the entry-level segment are only 50% higher than traditional LCD equivalents

TrendForce further indicates that, with regards to TV backlight technologies, the cost of Mini LED solutions is about two to three times lower than that of white OLED and entry-level, direct-lit LCD solutions. This cost difference therefore serves as Mini LED technology’s competitive advantage over its competitors in display backlight adoption. At the moment, high-end TVs contain about 16,000 Mini LED chips per TV, divided into 2,000 local dimming zones.

In this market segment, PM (passive matrix) Mini LED TV panels with BLU (backlight unit) still cost about 15% less than OLED TV panels and therefore hold a cost advantage. On the other hand, in the mid-range TV segment, each TV contains about 10,000-12,000 Mini LED chips and 500 local dimming zones, meaning the cost of Mini LED backlight integration in this market segment is about a mere 50% more than entry-level, direct-lit LCD backlight units, making Mini LED a viable alternative to traditional LCD solutions in this segment too. Given the high cost-effectiveness of Mini LED backlight units, TV manufacturers are therefore likely to adopt them as a viable technology and initiate an industry-wide competition over Mini LED TV specs this year.

HDR and 8K resolution will be the two mainstream features of high-end TVs this year. With regards to Korean brands, Samsung’s Neo QLED Mini LED TV and LG’s QNED Mini LED TV, both unveiled at CES this year, are equipped with Mini LED backlights as a performance-enhancing technical feature. These TVs feature not only 8K resolution, but also Mini LED backlight units, which require more than 20,000 Mini LED chips (divided across more than 1,000 local dimming zones, with more than 1,000 nits in peak brightness), in addition to passive matrix FALD technology, which allows for contrast ratios of 1,000,000:1, a significant improvement that puts these TVs on almost equal footing with OLED TVs in terms of image quality. At the same time, China-based TCL is also set to release its OD Zero Mini LED TV, which has comparable specs with Korean offerings and is also equipped with Mini LED backlight units. Going forward, more and more TV manufacturers, such as Hisense and Xiaomi, are expected to participate in the burgeoning Mini LED backlight TV market.

The pace of optimizing Mini LED chips, backplanes, and driver ICs will be key to the Mini LED industry’s rapid expansion

As various manufacturers successively release their Mini LED backlight TVs this year, related companies in the supply chain are expected to benefit as a result. Currently, there are multiple major suppliers of Mini LED components on the market: Chip suppliers include Taiwanese (Epistar and Lextar), Chinese (San’an and HC SemiTek), and Korean (Seoul Semiconductor) companies. Testing and sorting companies include FitTech, Saultech, and YTEC. SMT companies include Taiwan-based Lextar and China-based Hongli Zhihui. Driver IC suppliers include Taiwanese (Macroblock, Elan, Parade, Himax, and Novatek) and Chinese (Chipone) companies. Backplane suppliers include Tawanese (Apex and Zhen Ding Tech) and Korean (Young Poong Group) companies. Panel suppliers include SDC, LGD, AUO, Innolux, BOE, and CSOT.

TrendForce believes that Mini LED backlight displays currently possess a competitive advantage over OLED displays due to the former’s 15% comparatively lower cost. Ultimately, the future development and profitability of the Mini LED backlight market in the long run will depend on the continued optimization of components that account for a relatively higher allocation of backlight costs, including Mini LED chips, Mini LED backplanes, and driver ICs.

For more information on reports and market data from TrendForce’s Department of Optoelectronics Research, please click here, or email Ms. Grace Li from the Sales Department at graceli@trendforce.com