Insights
Volkswagen recently unveiled its extensively redesigned Tiguan lineup. This vehicle, built on the MQB Evo platform, offers a range of powertrain options, including gasoline, diesel, mild-hybrid, and plug-in hybrid (PHEV) variants. Notably, the PHEV model features a 1.5-liter TSI evo 2 turbocharged engine and a 19.7 kWh battery pack, providing an impressive electric-only driving range of 100 km with an efficiency of around 5.1 km/kWh.
TrendForce’s Insights:
PHEVs offer a dual-power output system, primarily relying on traditional combustion engines for long-distance driving and electric power from the battery pack for shorter trips. These PHEVs feature larger battery packs than hybrid electric vehicles (HEVs) and can be recharged. Recently, PHEVs, including Volkswagen’s Tiguan, have surpassed a 100 km electric range milestone. Other models, such as the BMW 5 Series, Honda Accord e:PHEV, and Changan Oshan Z6, have also achieved similar electric ranges. Toyota even announced its focus on PHEV development, with a goal of reaching an average electric range of up to 200 km.
As calculated by TrendForce, the PHEV market share has grown from 9% in 2015 to 21% in 2023, with an average battery pack capacity increase from 15 kWh in 2018 to 20 kWh in 2023. While BEVs remain the primary choice in the electric vehicle market, manufacturers continue to introduce PHEV models due to consumer range anxiety and the desire to maximize the remaining value of traditional combustion engines.
Most PHEVs are adapted from existing internal combustion engine (ICE) platforms, incorporating both ICE and electric power components. The complexity and higher number of components in PHEVs may impact overall vehicle efficiency, requiring additional maintenance or part replacement, which could be costly for consumers.
Consumers are well aware of the drawbacks of PHEVs, yet the steadily growing market share indicates that range anxiety remains a major concern. PHEVs, offering the comfort of a gasoline engine alongside electric capabilities, outweigh their inherent flaws when it comes to reducing range anxiety. Besides, Geely’s Zeekr hybrid series can incorporate a smart driving system with a centralized domain controller architecture, challenging the notion that traditional gasoline vehicle platforms can’t support advanced autonomous driving.
In conclusion, with the push from both the market and automakers, PHEV technology is continually advancing and is no longer considered a “transitional solution” as it was in the past. While inherent flaws still exist, consumers are more accepting of these drawbacks compared to their concerns about range anxiety. To completely eradicate range anxiety, the ratio of public charging stations to vehicles needs to shift from the current 7:1 to 2:1 or even 1:1. Alternatively, matching the range of internal combustion engine vehicles is crucial. However, both of these goals are not likely to be achieved until around 2030. Until then, PHEVs will maintain a significant presence in the market.
News
China’s Ministry of Commerce announced that as of December 1, the export of graphite products will require permits, citing national security concerns. Graphite is a vital anode material in lithium-ion batteries, making it crucial for industries like electric vehicles and energy storage. China is the world’s largest producer of graphite, supplying over 67% of global natural graphite and more than 90% of refined graphite.
This move indicates China’s efforts to control critical mineral supplies, which is part of a broader trend as foreign governments, such as the EU, consider tariffs on Chinese electric vehicles due to perceived unfair subsidies, and the US expands restrictions on Chinese companies acquiring advanced semiconductor technology.
Natural graphite is considered a critical raw material by the EU, Japan, Canada, and the US. China’s major graphite buyers include Japan, the US, India, and South Korea. The International Energy Agency predicts a 20-25 fold increase in graphite demand from 2020 to 2040.
In response to the restrictions, the South Korean Ministry of Trade has held meetings with battery and materials manufacturers to discuss strategies for mitigating potential disruptions in lithium-ion battery production. Japan has expressed its intention to inquire further and consider appropriate measures if China’s actions violate World Trade Organization rules.
Before implementing these graphite export controls, China had imposed restrictions on gallium and germanium, affecting global prices for critical metals, starting on August 1. According to Chinese mainland customs data for September, export restrictions on gallium and germanium continue to impede the supply. In September, the export quantity of rolled germanium was 1 kilogram, while in August, it was zero. For both August and September, the export of rolled gallium was zero.
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(Photo credit: Pixabay)
News
Foxconn, during its 2023 Foxconn Tech Day, has introduced the MODEL N electric logistics vehicle and the mass-production version of the MODEL B crossover SUV. These offerings cater to different segments of the electric vehicle market, showcasing Foxconn’s versatile electric vehicle solutions. Additionally, they presented several models in the MODEL C lineup.
Foxconn’s Chairman, Young Liu, highlighted the company’s strategic transformation, stating, “Foxconn is turning from a manufacturing service company into a platform solution company. Foxconn’s CDMS (Commissioned Design and Manufacturing Service) service model is total solutions and bespoke solutions in the automotive space.”
MODEL C has successfully passed multiple testing and validation phases. Foxconn announced plans for performance and extended-range versions of MODEL C in the near future, with more robust powertrains, faster 0-100 km/h acceleration, and longer endurance. These options offer brand customers a range of choices. The vehicle is already in use by brand customers in Taiwan, with official sales now underway. Foxconn is set to begin mass production and deliveries starting in November, allowing consumers to hit the road in the first quarter of the coming year.
Liu also disclosed that LUXGEN n7 pre-orders have exceeded 5,000 units. Through CDMS, LUXGEN can focus on marketing and service, while Foxconn concentrates on design and manufacturing. This division of labor allows for faster time-to-cost and time-to-market, a strategy expected to yield more success stories in the future.
Liu emphasized that as with PCs and smartphones, automotive manufacturing is also shifting toward an outsourcing model. As competition intensifies, Foxconn’s role becomes more prominent, and the demand for specialized manufacturing services increases. Foxconn completes 80% of the operations, while customers handle the remaining 20%, thereby creating added value.
When asked about the growing proportion of OEM development in mainland China, Liu explained that CDMS has not yet been opened in China. However, with the increasing competitiveness of the Chinese electric vehicle market, cost-saving trends will likely emerge. When the time is right, Foxconn will establish electric vehicle manufacturing capabilities in China.
Regarding the three electric systems, electric motors, electronic control, and batteries, Liu stated that these systems will undergo local production in regions of relevance, with major research and development efforts carried out in Taiwan. A portion of production will remain in Taiwan, while another portion will be localized. The proportion of these three systems will depend on the electric vehicle production volume in other countries and collaborations with local brand companies. In Taiwan, the plan is to achieve an annual production scale of 50,000 to 100,000 electric vehicles, with the goal of securing a 10% market share.
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(Photo credit: Foxconn’s Stream)
Insights
In March 2023, Xiaomi Chairman Lei Jun reiterated that Xiaomi’s new energy vehicles (NEVs) would enter mass production in the first half of 2024. Fast forward to October 4, 2023, and reports indicate that Xiaomi’s EV, codenamed MS11, has received certification from the Bluetooth Special Interest Group (SIG). Furthermore, with ongoing news about hiring, site selection, and trial production, though the exact mass production date is yet to be confirmed, it is likely not far from Chairman Lei Jun’s commitment, potentially positioning Xiaomi ahead of Apple and Sony in launching new energy vehicles.
1. Extensive Preparation: Xiaomi’s Years of Investment in Automotive Components
With the transition to the era of new energy vehicles, there is a shift from traditional gasoline to electric power as the primary energy source. Additionally, the increasing demand for advanced driver-assistance systems has attracted numerous electronics and technology companies to enter the new energy vehicle industry. For instance, smartphone brands such as Xiaomi, Apple, and Sony have all announced plans to manufacture EV. Based on the progress reported by the media, Xiaomi may take the lead in commencing mass production of new energy vehicles in 2024, while Apple and Sony, the latter in collaboration with Honda, are likely to introduce their new energy vehicles after 2025.
To ensure adequate self-sufficiency and competitiveness, Xiaomi began laying the foundation early. Starting as far back as 2016, the company ventured into the field of LiDAR. Over the years, Xiaomi, along with its affiliated funds and investment entities, has made extensive investments in crucial components such as power batteries, electric propulsion systems, and electronic controls. These investments have covered more than 50 companies in the industry. Notably, in 2021, Xiaomi acquired DeepMotion, a startup specializing in autonomous driving solutions. Xiaomi’s investment strategy indicates it possesses the necessary tools to enter the new energy vehicle industry, including mastery of essential components and substantial capital resources.
2. New Energy Vehicles: High Costs, Low Profit Margins
The automotive industry is characterized by substantial capital investments, with a significant portion of revenue stemming from post-sale maintenance and services. Pioneering startups in the field of new energy vehicles, such as NIO and Li Auto, continue to grapple with financial losses. Although NIO’s President, Lihong Qin, expressed that “when a company does a series of things right, profitability will come naturally,” it remains to be seen whether Xiaomi, accustomed to the consumer electronics sector, shares the same level of patience.
Despite Xiaomi’s focus on profitability through smart driving software-related subscription services, the challenges are significant. Current limitations lie in the complexities associated with the responsibility for advanced autonomous driving systems beyond Level 3. The automotive industry currently prioritizes Level 2 automation, and according to data from the Chinese Ministry of Industry and Information Technology reveals that, by 2022, the penetration rate of Level 2 (L2) vehicles had already reached 34.5%. This high level of adoption indicates a highly competitive landscape, which may present challenges for Xiaomi’s business model. Xiaomi’s typical approach involves leveraging low-margin hardware to acquire users and generate traffic, with profits coming from its ecosystem of services, including advertising and internet-related offerings.
Moreover, new energy vehicles tend to have longer product lifecycles compared to smartphones. As a result, consumers with budget constraints tend to prioritize the tangible value of hardware. This implies that building acceptance for software subscription services may require a significant amount of time.
Xiaomi might have crossed the initial hurdles of entering the automotive industry. However, the challenges post-entry, as outlined above, will genuinely test whether the Xiaomi model can be as effective in the new energy vehicle sector as it has been in its traditional domains.
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News
Foxconn held its Tech Day on October 18, 2023, where Chairman Young Liu addressed the company’s stance and strategy in response to the high growth of the EV market in mainland China, which significantly impacts the global EV industry.
Liu began by discussing the prevailing trend of electric vehicles in China, emphasizing that while the focus has primarily been on the development of EVs, the business model has received limited attention. Foxconn’s approach in the EV industry centers on its Commissioned Design and Manufacturing Service (CDMS) business model, but Liu stressed that in China, CDMS alone is not permitted. Automakers in mainland China must engage in both manufacturing and sales.
Liu explained that the CDMS model doesn’t involve the creation of Foxconn’s own brand, a practice currently disallowed in mainland China. However, the competitive landscape is shifting, with fierce competition, particularly among domestic automakers. With an estimated 100 to 200 automakers in China, the market has become increasingly intense, prompting a focus on minimizing costs and investments. In this context, Foxconn’s CDMS model emerges as a viable solution, as investing in 100 automakers would be prohibitively expensive. Liu anticipates that China will eventually open up to the outsourcing model. While Foxconn isn’t currently engaged in EV manufacturing in mainland China, it’s gradually building relevant capabilities, preparing for the moment when outsourcing becomes permissible, enabling Foxconn to take a leading position.
Regarding the interest of Japanese automotive giants in Foxconn’s electric vehicles, Liu noted that their stance is clear. They consider themselves partners to established auto brands. Traditional automakers have traditionally covered all aspects, transitioning from internal combustion engines to batteries. However, in the age of electric vehicles, the shift can no longer be about the engine as a barrier to entry into the industry. Traditional automakers must now contemplate how to create value, which represents their most significant challenge.
Manufacturing, Liu noted, is no longer the source of value that traditional automakers can create. Instead, they should focus on marketing and services. It involves understanding how to leverage apps and scenarios to offer consumers unique experiences. Traditionally, brands like Mercedes-Benz stood for luxury, while BMW represented driving performance. In the era of electric vehicles, positioning needs to shift toward services rather than engine definitions.
Liu offered the analogy of televisions to illustrate his point. Sony was a leader during the cathode-ray tube era, but as the market transitioned to liquid crystal displays, the focus shifted to panels, and every brand became indistinguishable. Liu’s advice to potential Japanese automotive partners is to delve deeper into understanding the users, emphasizing that this will be critical in the age of electric vehicles.
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(Photo credit: Foxconn)