In a significant move to regulate online and mobile games, China’s National Press and Publication Administration has issued a draft regarding online game management measures, with the intention of soliciting public opinions.

It is stipulated that online games are prohibited from offering inducement rewards such as daily login bonuses, first-time recharge perks, and consecutive recharge incentives. This directive directly challenges the prevailing business and monetization models in the current landscape of online and mobile gaming.

The regulation further mentions that, game publishers are forbidden from providing or tolerating high-priced transactions of virtual items through speculative or auction formats. All online games must implement user recharge limits, which should be publicly disclosed in their service rules.

For users engaging in irrational consumption behavior, there should be pop-up warning reminders. When providing random draw services, online game publishers must reasonably set the draw frequency and probabilities, avoiding inducing users to overspend.

Additionally, alternative methods such as virtual item exchanges and direct purchases with in-game currency should be offered to users to obtain items with similar functionality and value-added services.

The regulations also emphasize that the online game publishers should announce the termination of publishing or operating the game at least 60 days in advance. Refunds or exchanges should be conducted in legal currency or other methods accepted by users, based on the proportion of user purchases.

The regulations stipulate that online game publishers must have the necessary technical equipment, related servers, and storage equipment located within the territory of China.

(Photo credit: Unsplash)

Yearly gaming monitor (defined as having a refresh rate of at least 100Hz) shipment reached 18.4 million units in 2020, a 105% increase YoY, according to TrendForce’s latest investigations. This growth took place because monitor brands and panel suppliers poured considerable resources into this product category and because the stay-at-home economy generated a high demand for gaming monitors. TrendForce expects the gaming monitor market to remain in an upward trajectory in 2021, with a forecasted yearly shipment of about 25.9 million units, a 41% increase YoY.

TrendForce analyst Anita Wang indicates that, among the top five largest gaming monitor brands in 2020, MSI registered a remarkable 114% YoY growth in its gaming monitor shipment for the year. Although the company had primarily focused on curved gaming monitors, it began diversifying its offerings and expanding its lineup of flat IPS monitors in 2020. MSI’s 114% YoY growth far exceeded the market average and was the highest among the top five brands.

Thanks to Asus’ large-scale expansion of its gaming product lineup and an aggressive effort to procure components since early 2020, Asus’ yearly shipment of gaming monitors reached a 108% increase YoY. At the same time, Asus’ performance in the gaming monitor segment also resulted in the highest total yearly monitor shipment in the company’s history. In terms of monitor shipment (which includes both gaming and non-gaming monitors), Asus’ YoY % growth was the highest among the top 10 brands.

AOC/Philips saw a 102% YoY growth in their gaming monitor shipment for 2020, due to the high sales of their mainstream curved gaming monitors and flat IPS monitors, both of which contributed to an increase in AOC/Philips’ market share. At the same time, AOC/Philips is set to release high-end Mini LED models this year, giving them a more comprehensive monitor portfolio.

On the other hand, with regards to gaming monitor panels, SDC (Samsung Display Co.) led the field with a 35% market share in 2020. However, as SDC makes a gradual exit from the panel manufacturing business this year, the gaming monitor panel market has become a hotly contested sector for the remaining suppliers. In particular, AUO, which was ranked second in terms of market share in 2020, is expected to leapfrog its competitors and score the highest share in the gaming monitor panel market this year as it continues to expand the volume of panels that it supplies to gaming monitor manufacturers.

(Cover image source: MSI Co., Ltd.)

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