According to data released by the U.S. Census Bureau on October 17, U.S. retail sales remained strong in September. Retail sales increased by 0.4% month-over-month, exceeding both the previous month’s 0.1% growth and the market expectation of 0.3%.

Breaking down the details, 10 out of 13 major retail categories showed growth. The largest contributor was grocery store sales, which saw a 4.0% month-over-month increase, up 3.7 percentage points from the previous period. The next largest growth was seen in clothing sales, which rose by 1.5%, an increase of 2.7 percentage points from the prior month. On the downside, sales declined in categories such as furniture stores, electronics and appliance stores, and gas stations.

Core retail sales, excluding autos and gas stations, increased by 0.7% month-over-month, higher than the previous month’s 0.3%. The control group for core retail sales also posted a 0.7% increase, up from 0.3% in the previous period.

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Overall, consumer spending in the U.S. remains robust. According to a Federal Reserve research, this strength is likely being driven by higher spending among middle- and upper-income groups.

The report noted that during the pandemic, loose monetary policy and subsequent government subsidies boosted the spending power of all income groups, especially lower-income households. However, since mid-2021, spending patterns have diverged. Middle- and upper-income groups have been able to maintain or even increase their average real spending, while lower-income groups have seen a decline. As of August 2024, average spending by higher-income groups had grown by 16.7%, while lower-income groups saw only a 7.9% increase.

(Source: Federal Reserve, TrendForce)