In Q3, TV panel purchasing momentum is strong, with an estimated 7~8% growth by QoQ. Manufacturers are confident in raising prices due to increased demand, aiming to turn TV panel production profitable. As a result, TV panel prices are expected to continue rising, with increases of 2~8 USD for different sizes.

Monitor panel prices continue to rise in July, with consumer models showing higher demand than commercial ones. Brands focused on consumer models or smaller secondary brands are more likely to experience moderate price increases. Anticipated price adjustments for July: Open Cell products are up by around 0.2 ~0.5 USD, the 21.5-inch panel is up by 0.2 USD, the 23.8-inch panel is up by 0.2 USD, and 27-inch panel price remains unchanged.

In Q3, panel manufacturers consider raising prices for NB panels. Q2 saw a 30% shipment growth due to increased demand from brand customers, but Q3 demand is expected to be cautious, leading to a 3% shipment increase. Lower-end TN models have higher demand than IPS ones. Anticipated July prices: 14-inch and 15.6-inch TN models may see a slight 0.1 USD increase, while IPS models remain unchanged.

TV panel prices have been on a continuous rise from the bottom of the first quarter to the second quarter, surpassing cash costs. Panel manufacturers are determined to reverse their losses and maintain a strong stance on price hikes. They are also adjusting production rates to maintain the supply-demand balance. However, the demand side indicates a slowdown as the Chinese e-commerce sale season has completed its stocking, and a significant surge in demand is expected to occur in the third quarter. As a result, the overall demand momentum is currently leveling off. Consequently, this month’s price increases for TV panels are expected to show a slight convergence.

Some panel manufacturers are actively increasing monitor panel prices after a period of stability. The prices of Open Cell panel products were previously too low, allowing room for further price increases. This month, prices are expected to rise by USD 0.2~0.5. However, the trend for panel module products is less clear due to varying attitudes toward price hikes among manufacturers, especially newer entrants trying to secure orders with lower prices. As a result, mainstream panel sizes like 23.8 inches and 27 inches are expected to remain mostly unchanged in price this month.

Notebook panel prices have remained stable despite a pricing struggle between brand customers and manufacturers. Demand is steadily increasing, leading panel manufacturers to consider price hikes. However, brand customers are hesitant due to uncertain prospects in the coming months. While there is growth in demand, it is mainly driven by inventory restocking rather than additional demand. As a result, panel prices are expected to stay flat this month, with little room for increases until the end of Q2.

In May, TV panel prices are expected to continue rising due to strong inventory momentum and dynamic operating capacity utilization by panel manufacturers. Especially Chinese manufacturers aim to restore TV product profits to above break-even points by the end of Q2, so the price increase of TV panels in May is significant. Full-size TV panel prices are expected to increase by 1~10 USD, which are all predicted to rise above cash costs in May.

VA panels are in higher demand than IPS panels for monitors currently, and Open Cell panel prices have slightly risen in recent months. The monitor panels are expected to continue to rise by 0.3~0.5 USD in May. Module product demand outlook is uncertain, with limited price increase space, so prices will likely remain stable in May. Taiwanese panel manufacturers have released information on price increases for monitor panels, and their impact on the market atmosphere and price trends needs to be observed still.

Demand momentum for notebook panels is slowly increasing, but the overall demand outlook is unclear, so the NB brands remain conservative attitude on their panel inventory. Meanwhile, the NB brands are expected to be high-maintenance while dealing with the tentative messages about raising the NB panel prices from panel manufacturers. Therefore, TrendForce believes that notebook panel prices are expected to remain stable in May.

Under the panel manufacturers’ ongoing strategy to control their operation rates and the growing demand for TV panels in the Chinese domestic market, TV panel prices are expected to continue to rise in April. However, there is a noticeable trend of first and second-tier brand customers disengaging, with second-tier brand customers having weaker bargaining power and mostly accepting the price increases.

While first-tier brand customers still have some room for negotiation, the overall trend of TV panel prices for all sizes remains unchanged. The price increases for the entire month of April are expected to be 1 USD for 32 inches, 3 USD for 43 inches, 6 USD for 50 inches, 7 USD for 55 inches, 13 USD for 65 inches, and 10 USD for 75 inches.

Since March, monitor panel prices have stabilized after a gradual decline. While demand for commercial models remains weak, there are signs of increased demand for consumer models, particularly for high-end gaming specifications, which is expected to keep monitor panel prices stable for all sizes this month.

As for notebook panels, first-tier brand customers’ cautious outlook on demand for the next quarter due to slow inventory clearance continues to suppress panel manufacturers’ ideas of raising prices. Therefore, it is expected that the prices will remain stable for the entire month of April. The key to whether prices can be raised in the future still depends on whether demand begins to significantly increase.

Owing to persistently strong demand for notebook panels and increased supply of such upstream components as ICs and TCONs, quarterly notebook panel shipment reached yet another historical high in 3Q21, with 72.27 million pcs shipped, representing an increase of 7.1% QoQ, according to TrendForce’s latest investigations.

TrendForce indicates that the proliferation of the stay-at-home economy resulted in record-setting performances from the notebook panel market, in which quarterly shipment reached historical highs for three quarters consecutively across the 1Q21-3Q21 period. Nevertheless, market demand for panels has shown partial signs of weakening. Demand remains strong for commercial notebooks but has begun plummeting for consumer notebooks and Chromebooks. Alongside this drop in Chromebook demand, 11.6-inch panels, which are the mainstream size of Chromebook displays, have also dropped in terms of shipment volumes, reaching only 10.88 million pcs shipped in 3Q21, a 28.3% QoQ decline. Quarterly shipment of Chromebook panels is expected to undergo a further decrease in 4Q21. In addition, given the aforementioned strong demand for commercial notebooks, panel suppliers have quickly transitioned their focus towards 14-inch and 15.6-inch panels in response, and the combined quarterly shipment of both of these sizes reached 46.45 million pcs in 3Q21, a 20.2% QoQ increase. The bullish performance of these sizes of notebook panels thereby became the key reason behind the historical high in notebook panel shipment in 3Q21.

Due to panel suppliers’ swift response to changes in the market, notebook panel shipment for 2H21 is not expected to be overly impacted by the weakening demand for Chromebooks and consumer notebooks. For now, TrendForce projects notebook panel shipment for 4Q21 to reach 71.15 million pcs, while shipment for the entire 2021 is expected to reach 278.1 million pcs, a 23.2% YoY increase. Looking ahead to 2022 and regarding the supply side of the panel market, most panel suppliers will be aggressive in their shipment plans for notebook panels due to the massive growth in notebook panel shipment across the 2020-2021 period. As such, panel suppliers are planning to ship about 330 million pcs of notebook panels in 2022. However, if a corresponding demand for notebooks fails to emerge next year, the notebook panel market may enter into an oversupply situation, thereby placing downward pressure on panel prices. Regarding the demand side of the panel market, demand for Chromebooks and consumer notebooks will likely continue to slow down next year, but this slowdown will be accompanied by a corresponding growth in commercial notebook demand due to the persistent growth of the overall economy, along with the global digital transformation also taking place. Taking these factors into account, TrendForce expects annual notebook panel shipment for 2022 to reach 279 million pcs, representing a slight growth of 0.3% YoY.

For more information on reports and market data from TrendForce’s Department of Display Research, please click here, or email Ms. Vivie Liu from the Sales Department at vivieliu@trendforce.com