Continued oversupply in the LCD display industry has led to a decline in the YoY profitability of panel manufacturers. As one of the key countries leading the technological development of the global display industry, Korean panel manufacturers took the lead in announcing a cutback in LCD TV products and a transition to OLED distribution.

The capacity of OLED large generational fabs building gradually, market share seized through slight price reductions

In 2021, the production capacity of LG Display’s Gen8.5 line in Guangzhou and Paju, South Korea continued to climb, obviously contributing to an increase in shipments. In addition, as OLED pricing dipped and LCD pricing advanced, the price gap between OLED TV panels and LCD panels diminished to a multiple of 2.5 in January, with the differential narrowing to a multiple of 1.8 by the middle of the year. In addition to the dwindling price divergence, OLED TVs are positioned as high-specification products, priced higher than ordinary LCD TVs at retail. After the contraction in profits posted by LCD brands, these companies delved industriously into the OLED market, driving growth in annual shipments of OLED TV up as much as 70.8% to 8.0 million units.

Supply completely dominated by Korean panel manufacturers, the trend will change in 2024 at the earliest

As an industry leader, LG Display officially began mass production of white OLED TV panels in 2017. LG Display’s hold on the exclusive supply of OLED products was broken after Samsung Display officially mass-produced QD OLED TV panels at the end of 2021. However, due to differing technologies, LG remains an exclusive supplier in the realm of white OLED TV panels.

In terms of Taiwanese manufacturers, AUO and Innolux have focused on the rollout of Mini and Micro LED panels but have not put much effort into large generational fabs for OLED panels. Japanese panel makers Sharp Display & SPDG likewise have not given OLEDs much thought. In terms of Chinese panel makers, although these companies are actively building small and medium generational fabs for OLED panels, the rollout of large generational fabs for OLED panels is still relatively slow. Therefore, the entire market structure may need to wait until 2024, when TCL’s T8 Gen8.5 inkjet OLED production line hits heavy volume before there is a chance to see any changes. However, according to the capacity observation currently planned by TCL, overall supply will be quite limited in the initial stages. Although HKC’s Changsha plant has a planned production capacity corresponding to a large generational fab for OLED panels, there is no clear plan for a specific mass-production timeframe. Thus, TrendForce expects that Korean panel makers will remain the vanguard of the trend towards OLED TV panels in the next 3 to 4 years.

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The Bureau of Industry and Security (BIS) of the U.S. Department of Commerce recently issued the latest Unverified List (UVL) which includes ChuZhou HKC Optoelectronics Technology Co., Ltd., according to TrendForce’s investigations. The announcement states that if U.S. suppliers wish to ship products to companies on the UVL, they can still submit documentation to obtain a shipping license. According to TrendForce’s understanding, the primary reason ChuZhou HKC is included on the UVL is that it plans to import panel-related analytical instruments from the United States in the near future, and actions taken by BIS are not indicative of the Chinese panel industry as a whole. Currently, ChuZhou HKC is in the process submitting proposals and negotiating with its U.S. material suppliers, thus TrendForce’s assessment is that there is no impact on the supply and shipment of ChuZhou HKC products for the time being.

It should be noted that according to TrendForce statistics, HKC’s Chuzhou plant will account for only 3.8% of global LCD panel capacity in 2022, which is a fairly insignificant share. However, this plant accounts for 30% of HKC’s own capacity, thereby playing a pivotal role in company production. The Chuzhou factory primarily produces TV panels and monitor panels, among which TV panels account for nearly 80% of the factory’s production. If the current ban cannot be resolved smoothly, it will impact shipments of HKC TV panels.

In addition, the glass substrates used in HKC’s Chuzhou factory are sourced from multiple glass substrate suppliers, with approximately 40% coming from Corning, a U.S. supplier. Since Corning localized it production according to the location of panel makers, it is not expected to be limited by the restrictions on the export of U.S. production to China enumerated on the UVL, but detailed regulations are still awaiting clarification. At present, the supply of materials has not been affected, HKC’s Chuzhou plant maintains normal operation, and its clients have yet to move panel procurement away from the Chuzhou production line.

For more information on reports and market data from TrendForce’s Department of Display Research, please click here, or email Ms. Vivie Liu from the Sales Department at vivieliu@trendforce.com