In a report by Bloomberg on August 29 citing sources, it’s rumored that Intel Corp. is working with investment bankers to navigate what is described as the most challenging period in its 56-year history.

Reportedly, Intel is said to be exploring various options, including spinning off its product design and foundry businesses, and canceling certain construction plans. Notably, Morgan Stanley and Goldman Sachs have been advising Intel, with merger being one of the options on the table.

Multiple options are expected to be presented at the board meeting in September. According to sources cited by Bloomberg, Intel is unlikely to spin off its foundry business unless absolutely necessary. The company is rumored to favor more moderate approaches, such as delaying certain expansion plans.

Per another report from CNBC, during the Deutsche Bank’s Technology Conference on August 29, Intel CEO Pat Gelsinger acknowledged that the past few weeks have been challenging. He then emphasized that the company is prepared to face the market’s criticism and tackle the challenges ahead.

Gelsinger further mentioned that the surge in AI has led to weaker performance in Intel’s server business, a challenge the company is still working to address. However, he remains optimistic about the future, noting that the finish line is already in sight.

He also mentioned that Intel will soon launch “Lunar Lake,” which he described as the most compelling PC product the company has ever developed.

Intel is currently facing significant challenges. On August 1, the company announced financial results that fell short of Wall Street expectations and revealed plans to cut over 15% of its workforce.

Gelsinger noted that the layoffs would impact approximately 15,000 employees. He acknowledged that Intel’s revenue growth has been below expectations and that the company has not yet benefited from trends like AI. Gelsinger highlighted issues with high costs and low profit margins as well, stating that he never anticipated an easy path ahead.

A report from Reuters also revealed that former Intel board member Lip-Bu Tan has stepped down after just two years. Tan, who was previously the CEO and executive chairman of electronic design automation (EDA) software company Cadence Design Systems Inc..

Read more

• [News] Lip-Bu Tan Resigns from Intel Board Amid Reported Disagreements
• [News] Intel’s Earnings Fall Short, Cutting Over 15% of Workforce

(Photo credit: Intel)

Recently, “Black Myth: Wukong” created by Chinese team was released and quickly became a smash hit among game players worldwide with its stunning graphics, rich gameplay, and unique storyline.

Behind this game lies the application of several cutting-edge technologies, including virtual reality and artificial intelligence. These technologies are supported by the underlying hardware, enabling the game to deliver realistic and breathtaking visual effects while ensuring smooth gameplay and responsiveness. Notably, GPU and memory devices represent two key components in this process.

• High-Performance GPU to Meet Game Demands

“Black Myth: Wukong” features high-definition visuals and complex effects, supporting ray tracing technology that simulates real-world light behavior to provide more realistic lighting and shadow effects. This requires high-performance GPU to offer powerful graphics processing capabilities, which thus ensures a smooth gaming experience.

NVIDIA provided significant technical support for “Black Myth: Wukong.” Its RTX 40 series GPU supports full panoramic ray tracing and Deep Learning Super Sampling (DLSS) 3 technology, delivering smoother and higher-quality game visuals.

NVIDIA showcased “Black Myth: Wukong” at Gamescom, the world’s largest gaming convention, highlighting the game’s performance at the highest visual settings. NVIDIA also announced that “Black Myth: Wukong” is now part of the GeForce Now cloud gaming service, allowing subscribers to play the game without lengthy download times.

Additionally, Colorful collaborated with NVIDIA to launch a special edition “iGame GeForce RTX 4080 SUPER Advanced Black Myth: Wukong” graphics card, based on Colorful’s iGame GeForce RTX 4080 SUPER Advanced OC model.

This card features deep customization in appearance, 16GB of large memory, a powerful cooling system, and DLSS 3 technology. With local AI computing power of up to 836 TOPS, it can accelerate creative work even further.

Other manufacturers like GALAX, MSI, and Gigabyte have also recently rolled out custom or co-branded graphics cards based on the RTX 40 series for “Black Myth: Wukong.”

• SSD is in vogue

In light of the official PC specifications, “Black Myth: Wukong” requires a minimum of 16GB RAM and at least 130GB of memory space for the game’s main files, updates, and potential temporary files or cache data.

Compared to HDD (hard disk drives), SSD (solid-state drives) offers faster read/write speeds, lower latency, and greater durability, making them more suitable for large-scale games.

SSD can significantly reduce waiting times during game startup, scene loading, and resource switching, enabling them to become a sought after in the market. And this is why “Black Myth: Wukong” recommends PC setups equipped with SSD.

Recently, Chinese memory brand ZhiTai collaborated with “Black Myth: Wukong” to launch a co-branded version of the TiPlus7100 solid-state drive.

TiPlus7100 “Black Myth: Wukong” edition solid-state drive features an aesthetic design rooted in Eastern culture, which is equipped with high-quality original NAND and Yangtze Memory’s Xtacking® technology architecture.

It offers read speeds of up to 7000MB/s and comes in 1TB and 2TB capacities. The HMB mechanism and SLC Cache intelligent cache design ensure a stutter-free gaming experience. With its M.2 2280 single-sided PCB design, this co-branded edition can meet expansion needs for PS5, laptops, desktops, and more.

In addition to ZhiTai, other manufacturers like UNIC Memory, SCY, and YXSC have also showcased their products recently, which meet the configuration requirements for “Black Myth: Wukong” and offer excellent gaming experiences.

UNIC Memory’s new Chinese-inspired brand UniWhen announced that its MoYunZangJing series uses original memory and offers various frequencies ranging from 6400 to 8000 MT/s.

It supports Intel XMP 3.0 and AMD EXPO dual-platform overclocking techniques, with capacities of 16GB2 and 24GB2, matching the demands for multi-tasking and running multiple games simultaneously.

SCY revealed that its DDR5 UDIMM RGB gaming edition memory, along with the S7000, S7000 Pro, and C7000 series SSD, can provide a buff for “Black Myth: Wukong” players.

The DDR5 UDIMM RGB gaming edition offers up to 32GB (16GBx2) to avoid lag or disconnection during intense gameplay. The S7000 series offers sequential read/write speeds of up to 7400MB/s and 6600MB/s, with up to 4TB of storage.

The S7000 Pro series reaches sequential read/write speeds of 7100MB/s and 6400MB/s, with storage options from 512GB to 4TB. The C7000 series offers sequential read/write speeds of 7000MB/s and 6100MB/s, with up to 2TB of storage, designed for handheld consoles and Steam gaming devices.

At elexcon Shenzhen International Electronics Exhibition 2024, YXSC Semiconductor demonstrated the performance of its consumer-grade PCIe SSD from the F800E/F series running “Black Myth: Wukong.” The F800E/F series features 3D TLC NAND chips, with capacities ranging from 128GB to 2048GB, and adopts the M.2 standard form factor.

Read more

• [News] “Black Myth: Wukong” Sparks Trend, Boosts Demand for Memory and Graphics Cards
• [News] Intel Unveils Two New GPUs, Manufactured on TSMC’s 4nm Process while Reportedly Targeting NVIDIA RTX 40 Series

(Photo credit: Stram)

While HP is making a move to withdraw over half of its PC production lines from China, according to a report from Economic Daily News, ODM such as Quanta and Inventec have already started setting up operations in Thailand to address their clients’ need to reduce geopolitical risks by shifting supply chain.

Reportedly, HP is planning to transfer its manufacturing base to Thailand, with the ultimate goal of having 70% of its laptops manufactured outside of China.

As early as July last year, it was rumored that HP intended to follow the example of brands like Dell and Apple in promoting supply chain diversification by moving PC production lines out of China to locations such as Thailand and Mexico.

Amid ongoing US-China tensions, ODMs have accelerated their expansion into the Southeast Asian market post-pandemic. Quanta established a plant in Thailand as early as 2019 to meet customers’ needs for diversified manufacturing sites. Currently, its Thailand facility produces servers, consumer electronics, and laptops.

Initially, Quanta’s Thailand plant primarily focused on manufacturing Chromebooks and other consumer products. However, due to lower-than-expected customer orders, Quanta expanded its server capacity and pursued laptop manufacturing orders.

With HP increasing its production in Thailand, Quanta aims to leverage its years of established presence in Thailand to secure more orders.

For the past two years, Quanta has reportedly accelerated its expansion of overseas capacity. This year, its capital expenditures are expected to increase to NTD 10 billion, up from NTD 8.8 billion last year, marking a 13.6% year-on-year increase and surpassing the 10 billion threshold. This investment will support expansion needs in Europe, the US, Thailand, and Mexico.

Inventec originally planned to assist HP with laptop production in Mexico, but with HP deciding to relocate its main production base to Thailand, Inventec has urgently rented local plant space to secure customer orders.

At the end of last year, Inventec announced a USD 152 million investment in a new plant in Thailand to produce laptops and servers. Server production line is expected to be completed by the end of this year, with operations beginning in the first quarter of next year, while laptop production line is also expected to be completed in the first quarter of next year.

Read more

• [News] NVIDIA Reportedly Facing Price Cut Pressure of H20 Chip in China Amid Competition with Huawei
• [News] NVIDIA’s China-Exclusive H20 to Begin Pre-sales Next Month

(Photo credit: HP)

In the realm of specifications competition, desktop computers continue to possess numerous irreplaceable advantages. These include ease of upgrading, superior heat dissipation capabilities, and robust and durable construction, resulting in extended usage lifespans. As a result, desktop computers maintain a steadfast market demand. Due to the ease of component replacement in desktops, expandability remains a significant advantage for PC gamers. For creators and business professionals, desktop computers satisfy extensive external connectivity needs while offering superior heat dissipation. Furthermore, owing to the size limitations of laptops, desktop computers continue to provide a more comfortable user experience during prolonged usage.

Windows 10 Exit and Hardware Updates Set to Drive 2024 Upgrade Trend

In the latter half of 2022, brands and retailers aggressively cleared their inventories, a trend that continued into 2023, resulting in a sustained challenging period for the PC market. In recent years, the PC market has approached saturation, making it difficult to drive market growth through sheer quantity. Consequently, brand manufacturers have focused on business, gaming, and creator products. However, PCs inherently belong to a cyclical terminal market. With the Windows 10 operating system set to retire in October 2025 and Windows 11’s heightened hardware specifications requirements, products released before 2017 will require replacements. Additionally, it is anticipated that companies like Intel, AMD, and NVIDIA will gradually unveil new products in the latter half of 2023. This, coupled with the demands of the new operating system, is expected to trigger a noticeable upgrade trend among consumers, ultimately providing a glimmer of hope for the PC market. (Image credit: Unsplash_Alienwaregaming)

TrendForce’s investigations find that DRAM suppliers and major PC OEMs are currently participating in the critical period of negotiating with each other over contract prices for 2Q21. Although these negotiations have yet to be finalized, the ASP of mainstream DDR4 1G*8 2666Mbps modules has already increased by nearly 25% QoQ as of now, according to data on ongoing transactions.

This represents a higher price hike than TrendForce’s prior forecast of “nearly 20%”. On the other hand, prices are likewise rising across various DRAM product categories in 2Q21, including DDR3/4 specialty DRAM, mobile DRAM, graphics DRAM, and in particular server DRAM, which is highly related to PC DRAM and is therefore also undergoing a higher price hike than previously expected. TrendForce is therefore revising up its forecast of overall DRAM price hike for 2Q21 from 13-18% QoQ to 18-23% QoQ instead. However, the actual increase in prices of various DRAM product categories will depend on the production capacities allocated to the respective products by DRAM suppliers.

PC DRAM prices are now expected to undergo a 23-28% QoQ growth in 2Q21 due to the increased production of notebook computers

PC DRAM contract prices are rising by a higher margin than previously expected for 2Q21 primarily because major PC OEMs are now aggressively expanding their production targets. Furthermore, as second quarters are generally peak seasons for notebook production, PC ODMs are now estimated to increase their quarterly production of notebook computers by about 7.9% QoQ in 2Q21. Finally, with regards to the COVID-19 pandemic, vaccination rates remain relatively low across the globe, meaning WFH and distance education are likely to persist and create continued demand for notebook computers, thereby further expanding the hike in PC DRAM prices.

DRAM Suppliers will enjoy increased bargaining power in price negotiations as server DRAM prices are expected to increase by 20-25% QoQ in 2Q21

Apart from the issue of short DRAM supply, server DRAM procurement in 2Q21 has benefitted from the positive turn in the view of enterprises toward IT investments as well as the stronger-than-expected demand related to cloud migration. There was already a supply gap in 1Q21, and these developments will further drive up demand in 2Q21. Hence, difficulty has increased for buyers and suppliers in reaching an agreement on price. Suppliers are in a more advantageous position in contract negotiations since the DRAM market is an oligopoly. Therefore, compared to the previous forecast of nearly 20%, TrendForce is now expecting server DRAM contract prices to increase by 20-25% QoQ in 2Q21.

For more information on reports and market data from TrendForce’s Department of Semiconductor Research, please click here, or email Ms. Latte Chung from the Sales Department at lattechung@trendforce.com