Annual revenue of Micro LED chips for TV is expected to reach US$3.4 billion in 2025 at a 250% CAGR across the 2021-2025 period, according to TrendForce’s latest report titled 2021 Mini / Micro LED Self-Emissive Display Trends and Analysis on Suppliers’ Strategies. This growth can mostly attributed to the early planning by display manufacturers to adopt Micro LED technology for large-sized displays; although the prohibitive cost of this technology is unlikely to be overcome in the short run, TrendForce still forecasts the aforementioned revenue in light of several factors: First, Micro LED technology enables the production of gapless, large-sized modular displays; second, displays featuring Micro LED technology are able to meet the standards of cinema-grade displays or high-end TVs; finally, Korean TV brands have been aggressively investing in Micro LED TV development.

After TV market leader Samsung released its 146-inch TV wall, aptly named “The Wall”, in 2018, the company has continued to announce large-sized modular video walls and Micro LED TVs (which come in such sizes as 75-inch, 110-inch, 219-inch, and 292-inch) at each subsequent CES. TrendForce indicates that, prior to the widespread commercialization of Micro LED TVs, TV manufacturers will continue to face challenges in terms of both technological barriers and costs. In particular, breakthroughs in three areas remain the most noteworthy: Micro LED chips, backplanes/drivers, and mass transfer.

With regards to cost, Micro LED chips comprise the highest share of Micro LED TV manufacturing costs, and their persistently high prices can be attributed to three factors. The first of these factors is the enormous number of chips used in TV manufacturing. For instance, a 4K resolution TV requires 24.88 million Micro LED chips. Second of all, due to the diminutive size of Micro LED chips, their manufacturing process involves extremely stringent requirements regarding wavelength uniformity and clean room particle count. Finally, as Micro LED chips are smaller than 75μm­, the current PL (photoluminescence) technologies are unable to fully detect defects in Micro LED chips, in turn increasing the difficulties in the mass transfer process of chips to backplanes.

With regards to backplane and driver technology, PCB backplanes paired with passive matrix (PM) are a relatively mature solution that has become the predominant choice for P > 0.625mm pixel pitch displays. However, for Micro LED TVs, which are relatively smaller in size but maintain the same resolution, once their pixel pitch shrinks below 0.625mm, challenges begin to arise with PCB backplane development, such as line width and line space, both of which can pose limits on mass production and increase manufacturing costs. Conversely, TFT glass backplanes paired with LTPS arrays are able to accurately control and drive the electrical circuits in Micro LED displays. This type of active matrix (AM)-equipped backplanes is therefore expected to become the mainstream technology of Micro LED TVs going forward.

Another technological challenge in backplane development is glass metallization. As displays approach increasingly high resolutions, they require correspondingly smaller gaps between modules. Now that traditional COF (chip on film) designs are no longer viable, manufacturers are instead routing the wirings on the surface of the TFT glass either from the side or through TGV (through glass via) processes. In order to achieve this routing, manufacturers need to make use of glass metallization technology. However, as many technological bottlenecks still remain with regards to glass metallization, such as low yield rate and high cost, manufacturers must work to overcome these barriers as the industry moves forward.

In terms of manufacturing process, the main hurdles in Micro LED development are twofold: mass transfer and testing/repairing. The 24.88 million Micro LED chips used in each Micro LED TV pose an enormous demand in terms of mass transfer yield rate, manufacturing time, and testing/repairing processes. At the moment, the industry’s predominant mass transfer technologies consist of pick and place, laser transfer, fluidic assembly, magnetic mass transfer, roll-based transfer, and wafer bonding.

The adoption of each respective mass transfer technology depends on the resolution of the display products as well as the size of Micro LED chips to be transferred, and each of these technologies comes with its own impact on production capacity, yield rate, and manufacturing equipment costs. That is why Micro LED production lines involve such a high degree of complexity. TrendForce believes that the mass transfer process in Micro LED TV manufacturing needs to reach a rate of at least 20 million UPH (units per hour) and a 99.999% yield for Micro LED TVs to be viable for wide commercial release.

For more information on reports and market data from TrendForce’s Department of Optoelectronics Research, please click here, or email Ms. Grace Li from the Sales Department at graceli@trendforce.com

Owing to its enormous population, Latin America has in recent years become a hotly contested market for smartphone brands. More specifically, the penetration rate of smartphones in Latin America rose from 32% in 2014 to 68% in 2020, with smartphone usage being the highest in Chile and Venezuela and lowest in Peru.

TrendForce’s investigations indicate that smartphone penetration rate in Brazil reached 72% in 2020 owing to high demand from young consumers and to the country’s massive population, the highest in Latin America. More than 85% of the 18-34 year old population group in the country consisted of smartphone owners, making Brazil the fourth largest smartphone market in the world behind only China, India, and the US. Notably, smartphone is the primary means of internet connection for most Brazilians.

With regards to smartphone brands, the Brazilian smartphone market is currently dominated by Samsung, Motorola (a Lenovo subsidiary), Xiaomi, LG, and Apple, with Samsung possessing the highest market share. Samsung’s success can mainly be attributed to its focus on customer experience. For instance, Samsung has established service centers in major cities including Sao Paulo and Campinas, where customers can not only experience the brand’s range of products, but also enjoy such value-added services as smartphone charging and free Wi-Fi, in addition to one-to-one consultation with Samsung staff.

As such, the company was able to achieve a 43.1% market share in Brazil last year. Trailing behind the Korean brand was Motorola, which took second place with a 20.5% market share. For the domestic market, Motorola’s handsets are manufactured by the Brazilian branch of global EMS giant Flex (previously known as Flextronics). Xiaomi rounded out the top three, with an 8.9% market share in 2020. Other Chinese smartphone brands such as OPPO, Vivo, and realme (the most aggressive among Chinese brands) have been entering the Latin American market since 2021.

Physical storefronts and one-stop-shop customer experiences are the keys to success in the Latin American smartphone market

Of course, entering the Brazilian market is no easy feat. TrendForce notes that some of the challenges involved with expanding in Brazil include the drastic movements of the Brazilian Real’s value as well as the country’s sky-high import duties, which have resulted in high retail prices for smartphones. Furthermore, shifts in domestic policies regarding smartphone manufacturing and online sales mean that smartphone brands must now establish domestic facilities for smartphone assembly. Apart from the high costs of domestic labor and components, Brazil’s taxes alone are able to significantly cannibalize the profitability of smartphone sales.

An appropriate case in point is Xiaomi’s 2015 venture into the Brazilian smartphone market. Xiaomi made its exit within a year of entering Brazil. Aside from the aforementioned high import duties, the company’s premature exodus took place because its online-based sales strategy was ill-suited for Brazil, where smartphone customers made purchases predominantly through major retail stores, and fewer than 20% of customers bought smartphones online.

Combined with Brazil’s prohibitive transportation costs, Xiaomi found itself unable to leverage its advantage of affordably priced handsets. Fast forward to 2019, however, as the Latin American market saw increased smartphone penetration, Xiaomi once again made its entrance, this time by focusing on developing its offline presence, including physical storefronts (called “Mi Stores”) in Colombia, Uruguay, Mexico, and Chile, which allowed it to score its first win in the Latin American smartphone market.

（Cover image source: Pixabay）

As third quarters have typically been peak seasons for the production of various end-products, the sufficiency ratio of DRAM is expected to undergo a further decrease in 3Q21, according to TrendForce’s latest investigations. However, DRAM buyers are now carrying a relatively high DRAM inventory due to their amplified purchases of electronic components in 1H21. The QoQ increase in DRAM contract prices are hence expected to slightly narrow from 18-23% in 2Q21 to 3-8% in 3Q21. Looking ahead to 4Q21, TrendForce believes that DRAM supply will continue to rise, thereby leading to either a further narrowing of price hikes or pressure constraining the potential price hike of DRAM products.

PC DRAM prices are expected to rise by 3-8% QoQ due to continued constraints on production capacities

From the perspective of demand, the stay-at-home economy has resulted in persistently high demand for notebook computers. Although discrepancies still exist among notebook brands’ inventory levels of various components, these brands are still making an aggressive attempt at maximizing their production of notebooks. However, as most of these brands are still carrying about 8-10 weeks’ worth of PC DRAM inventory (which is relatively high), PC DRAM purchasing strategies from the buyers’ side will therefore remain relatively conservative. From the perspective of supply, due to the rising demand for server DRAM, the production capacity allocated to PC DRAM is still in a severe supply crunch. Hence, DRAM suppliers are firm in their attitudes to raise PC DRAM quotes, and TrendForce expects the price negotiations between PC DRAM buyers and suppliers in 3Q21 to become both lengthier and more difficult as a result, with contract prices likely finalized at the end of July. Even so, what is now certain is that both sides have reached some level of understanding regarding the ongoing price hike of PC DRAM products. TrendForce forecasts a 3-8% increase in PC DRAM contract prices for 3Q21.

QoQ increase in server DRAM prices for 3Q21 are expected to narrow to 5-10% due to buyers carrying a relatively high inventory

With regards to demand, in spite of the minor increase in the shipment of whole servers, server DRAM buyers are less aggressive in their server DRAM procurement compared to the previous quarter. For instance, CSPs in North America and in China are currently carrying more than eight weeks of server DRAM inventory. In other words, procurement activities for server DRAM will gradually decline in the coming quarters in accordance with market demand. Notably, some Tier 2 clients will continue to procure server DRAM in 3Q21 since they did not sufficiently stock up in the prior quarters, and this demand will likely result in upward momentum for server DRAM prices. With regards to supply, the three major DRAM suppliers (Samsung, SK Hynix, and Micron) are limited by the fact they are currently carrying a relatively low inventory of server DRAM. As such, these suppliers will attempt to maintain their profitability by increasing prices each quarter. It should also be pointed out that the decreased DRAM demand from smartphone brands has in fact allowed more wiggle room for server manufacturers to negotiate for more favorable server DRAM prices. TrendForce thus believes that, before the supply side and demand side can reach an agreement, negotiations for server DRAM prices will become increasingly lengthy, and that server DRAM contract prices for 3Q21 will likely increase by 5-10% QoQ once negotiations are finalized.

Mobile DRAM prices are expected to defy market realities and increase by 5-15% QoQ, with potential risks of high price and low demand

In terms of demand, certain smartphone brands are now carrying a relatively higher inventory of mobile DRAM owing to Southeast Asia’s worsening COVID-19 pandemic, which led smartphone brands that primarily manufacture and sell their products there to begin lowering their production targets in 2Q21. In addition, some smartphone brands have set overly ambitious production targets; combined with the current shortage of foundry capacities, the discrepancies among the supply of smartphone components have now become more apparent, in turn forcing brands to slow down their mobile DRAM procurement in order to adjust their component inventories first. Demand has remained strong from clients in the smartphone market since 4Q21, so the supply fulfillment rate of the three major DRAM suppliers for their smartphone clients will be consistently higher compared to clients in other markets. As DRAM demand from non-smartphone applications ramps up and results in higher profitability than mobile DRAM, the three major DRAM suppliers will continue to adjust their production capacities in accordance with the shifting supply and demand from various segments, thus resulting in an increasingly constrained supply of mobile DRAM.

It should be pointed out that DRAM market leader Samsung has generally tried to minimize the profit discrepancies among its various products. Furthermore, the price hike in Samsung’s mobile DRAM products was relatively lower compared to Micron in 1H21. As a result, in view of the weakening mobile DRAM demand in 3Q21, Samsung will increase its mobile DRAM prices to a more notable extent compared to its US competitors. Going forward, Samsung’s price hike will lead its competitors to retool their pricing strategies, subsequently leading to an even wider price increase across the entire mobile DRAM market. As such, TrendForce expects mobile DRAM prices to increase by 5-15% QoQ in 3Q21, which is a step up compared to 2Q21. On the other hand, this price hike against market realities may potentially lead to a further decline in mobile DRAM demand, resulting in a situation with high price and low demand.

Graphics DRAM prices are expected to increase by 8-13% QoQ due to tight supply of GDDR6

Regarding graphics DRAM demand, many cryptocurrency miners were previously intent on mining ETH with older graphics cards as it reached peak prices. Nevertheless, the recent bearish turn of the cryptocurrency market has indirectly had an impact on demand for graphics cards equipped with GDDR5, although most of this impact primarily affected the spot market. For the contract market, more than 90% of graphics DRAM applications have migrated to GDDR6 products, which are now in short supply since new graphics cards are equipped with GDDR6 memory and are in high demand. In addition, the vast majority of GDDR6 stock from DRAM suppliers is currently cornered by graphics card manufacturers and game console manufacturers, thereby further limiting the graphics DRAM supply available to small and medium OEMs/ODMs. Regarding graphics DRAM supply, although GDDR6 accounts for more than 90% of the three major DRAM suppliers’ graphics DRAM production, demand for GDDR6 still far exceeds supply because end product demand has also migrated to GDDR6. As orders for server DRAM gradually ramp up in 3Q21, DRAM suppliers will prioritize fulfilling demand from the server market first. Hence, graphics DRAM contract prices for 3Q21 are expected to increase by 8-13% QoQ.

Consumer DRAM prices are expected to increase by up to 13% QoQ in light of strong demand

At the moment, consumer DRAM demand is relatively robust from the consumer electronics market and the telecom market. In addition, as China has been accelerating its build-out of 5G infrastructures and its rollout of WiFi 6 in the post-pandemic era, the overall demand for consumer DRAM remains strong going forward. On the other hand, the three dominant DRAM suppliers are slowing down their transition of production capacities from DDR3 products to CMOS Image Sensors or other Logic IC products now that the consumer DRAM market has taken a bullish turn. However, in the medium-to-long term, the general trend in the DRAM industry will still point to the elimination of the older 25/20nm process technologies and the continued migration towards more advanced 1Znm and 1αnm processes. As a result, given DDR3 products’ declining supply and strong demand, DDR3 prices for 3Q21 are expected to increase by 8-13% QoQ, while DDR4 prices are expected to undergo a minor growth of 3-8% QoQ in accordance with mainstream PC and server DRAM prices.

For more information on reports and market data from TrendForce’s Department of Semiconductor Research, please click here, or email Ms. Latte Chung from the Sales Department at lattechung@trendforce.com

Enterprise SSD procurement has been rising on the back of growing server shipments since 2Q21, according to TrendForce’s latest investigations. In particular, the share of 8TB products in shipments of SSDs to data centers has shown the most noticeable growth, which is expected to persist through 3Q21. However, certain SSD components and parts may be in shortage due to insufficient foundry capacity. TrendForce is therefore revising the QoQ hikes in contract prices of enterprise SSDs for 3Q21 to 10-15% from the previous projection of 5-10%.

TrendForce further indicates that the high demand for enterprise SSDs in 3Q21 is attributed to several factors. First, North American cloud service providers (hyperscalers) have pretty much completed their inventory adjustments and now continue to expand their storage capacity. Second, the flow of incoming orders to traditional server brands is getting stronger over the quarters as government agencies and SMBs increase their budgets for IT infrastructure. Third, Intel and AMD are ramping up production for server CPUs based on their respective new processor platforms. Following the adoption of new CPUs, the overall demand for enterprise SSDs has also shifted to higher-density products because clients want to upgrade their computing power and storage capacity. Specifically, demand is mainly trending toward 4/8TB SSDs since raising NAND Flash density can lower the cost of SSD deployment.

Supply leader Samsung will likely gain control over enterprise SSD pricing in the market

Regarding the supply end, Samsung has a higher flexibility in supplying SSDs compared to the other suppliers because it has a higher share of in-house components for its storage products. Therefore, in view of the possible shortage in certain SSD components, Samsung will likely be able to further expand its market share for enterprise SSDs. Furthermore, Samsung’s products are expected to account for more than 50% of enterprise SSDs (in terms of bits) shipped to data centers in North America in 3Q21. This dominance will likely further Samsung’s ability to dictate market prices going forward.

Intel, on the other hand, has been constrained in its ability to manufacture enterprise SSDs due to a shortage of PMICs. In addition, Intel has mostly been fulfilling orders for QLC products. As a result, Intel’s market share may potentially decrease in the TLC-dominant enterprise SSD sector. Regarding other suppliers including Kioxia and SK Hynix, although they have been able to raise their market shares due to gradual adoption of their products by clients, they are unlikely to catch up to Samsung for the time being.

On the PC client SSD front, at the moment, demand for notebook computers has remained strong, while the supply of SSD controller IC is still relatively tight. TrendForce therefore forecasts a slight 3-8% QoQ increase in client SSD contract prices for 3Q21. Regardless, suppliers will not slow down their process migrations. Starting from 3Q21, 176L PC client SSDs will be available on the market, with a corresponding increase in supply bits in the upstream SSD supply chain.

For more information on reports and market data from TrendForce’s Department of Semiconductor Research, please click here, or email Ms. Latte Chung from the Sales Department at lattechung@trendforce.com

Owing to the stay-at-home economy brought about by the onset of the COVID-19 pandemic, demand for IT products has been sky-high since 2Q20. However, monitor panel shipment for 1Q21 declined by 8.6% QoQ to 39.9 million units due to the shortage of components such as ICs in the upstream supply chain, as well as SDC’s (Samsung Display Co.) decision to shutter its monitor panel manufacturing operations, according to TrendForce’s latest investigations.

Regarding the two aforementioned factors constraining the shipment performances of monitor panel suppliers, TrendForce indicates that SDC will exit the monitor LCD panel manufacturing business after it reaches its shipment target of 1.2 million panels in 1H21. This figure represents a staggering 93.8% decline compared to the 19.3 million units of LCD panels that SDC shipped throughout last year. Aside from SDC’s decision, the other detractor of monitor panel shipment in 1Q21 was the tight supply of semiconductor production capacity, which resulted in a shortage of such components as ICs and TCON (timing controllers) in the upstream panel supply chain. Panel suppliers were hence constrained in their ability to manufacture panels, thereby leading to a shortage of monitor panels. In addition, since TV and notebook (laptop) panels have higher profit margins compared to monitor panels, panel suppliers generally allocate less of their production capacities for manufacturing monitor panels relative to the other products.

Monitor panel shipment for 2021 is still likely to experience a YoY growth as material shortage becomes alleviated going forward

Nonetheless, as demand for TV and notebook computers gradually slows, and certain semiconductor foundries are expected to expand their production capacities in 2H21, TrendForce believes that panel suppliers will likely in turn allocate more production capacities to clients in the monitor segment in 4Q21. More specifically, the current shortage of components in the upstream supply chain, which has been exerting significant downward pressure on monitor panel shipment, will be gradually alleviated in 2H21. On the demand side, the persistent stay-at-home economy will continue to generate demand for IT products. Monitor brands will therefore ramp up procurement activities for components such as panels in order to maintain a healthy inventory level. In light of influences on the supply side and demand side, TrendForce expects monitor panel shipment for 2021 to reach 169 million units, a 4.2% YoY growth.

For more information on reports and market data from TrendForce’s Department of Display Research, please click here, or email Ms. Vivie Liu from the Sales Department at vivieliu@trendforce.com