On August 13, Google officially released the Pixel 9 series of smartphones, featuring Google’s latest self-developed Tensor G4 processor and advanced AI function supported by Gemini AI.

Google Pixel 9 series includes three full-screen smartphones: Pixel 9, Pixel 9 Pro, and Pixel 9 Pro XL, as well as a foldable smartphone, the Pixel 9 Pro Fold.

Both Pixel 9 and Pixel 9 Pro are equipped with 6.3-inch screens, with the Pixel 9 Pro using a better LTPO screen; Pixel 9 Pro XL is fitted with a 6.8-inch screen; Pixel 9 Pro Fold’s internal screen size increased from 7.6 inches to 8 inches, and the external display screen size from 5.8 inches to 6.3 inches.

The base memory capacity of the new phones is up to 12GB, with the two Pro models and the Pixel 9 Pro Fold offering 16GB of memory.

It is learned that the Tensor G4 adopted in Google’s new phones is based on Samsung’s 4nm process (4LPP+), boasting a 3.1GHz Arm Cortex-X4 super core, three 2.6GHz Arm Cortex-A720 large cores, and four 1.92GHz Arm Cortex-A520 small cores.

Moreover, Tensor G4 is equipped with the new Samsung Exynos Modem 5400 baseband chip (Outside the processor), supporting 4G/5G, WiFi-7, Bluetooth 5.x, and satellite connectivity. The memory used is LPDDR5X, and media decoding supports formats such as H.264, H.265, VP9, and AV1.

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• [News] Google’s Tensor G5 Reportedly Manufactured with TSMC’s 3nm and InFO-POP Packaging
• [News] Google Reportedly Shifts Orders from Samsung to TSMC for Its Upcoming Tensor G5 in the Pixel 10 Series

(Photo credit: Google)

Google has accelerate its pace on the Pixel series, as the tech giant launched Google Pixel 9 on August 13th, which is two months ahead of its schedule.

Though the Tensor G4 processor in the model is manufactured with Samsung’s 4nm, according to a report citing sources by Commercial Times, Google is said to be switching to TSMC’s 3nm process with its next-generation Tensor G5, coupling with the foundry giant’s InFO-POP packaging.

Google’s Pixel 8 is said to be the first AI-centric smartphone, featuring a range of AI functionalities. Yet, Commercial Times’ report has indicated that, after years of close collaboration, Google will part ways with Samsung and have TSMC produce the Tensor G5 chip.

The chip is also said to adopt TSMC’s advanced InFO-POP packaging. Google’s move, according to the report, demonstrates its ambition to expand its leadership in software to hardware, as it eyes for the opportunities of edge AI.

Industry sources cited by the report further point out that in the fourth quarter, both Qualcomm and MediaTek will launch flagship-level chips, while Apple’s A18 will also be produced using TSMC’s N3 process.

All these developments have hinted at tech giants’ ambition on the massive potential of the edge AI market. Now, Google would be the latest competitor to join the race.

Meanwhile, though Pixel’s market share is relatively low, the Android ecosystem, with its 70% market share in smartphones and billions of users, offers significant potential. Google is said to be following a path similar to Apple’s, achieving complete integration of hardware and software to maximize this potential.

Google’s self-developed chip extends beyond mobile devices, with its TPU (Tensor Processing Unit) now in their seventh generation. Additionally, Google’s Arm-based CPUs are being developed in partnership with TSMC.

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• [News] Breaking Apple’s Monopoly – TSMC’s InFO Packaging Reportedly Adds Google Chips
• [News] TSMC Pushes for FOPLP Mass Production by 2027, Reportedly Eyeing on Innolux’s Plant

(Photo credit: Google)

According to a report from Commercial Times, Apple is said to have informed its suppliers and partners that it is confident in boosting sales of the upcoming iPhone 16, set to be released in the second half of this year, through the addition of AI features. Reportedly, the goal is to increase iPhone 16 shipments by approximately 10% compared to the iPhone 15, reaching 90 million units in the second half of this year.

Apple showcased its advancements in AI at the annual Worldwide Developers Conference (WWDC) in June, including the introduction of the generative AI large model Apple Intelligence, AI upgrades for Siri, and collaboration with OpenAI. Apple is expected to launch Apple Intelligence in the U.S. market this fall, with full functionality projected to be available in the spring of next year.

Per sources cited by Bloomberg, Apple did not perform well in the second half of last year, particularly facing challenges in its third-largest market, China. Huawei’s Mate 60 Pro, equipped with a domestically manufactured 7nm processor, has gained favor among local consumers.

The same report from Bloomberg indicated that after a turbulent 2023, Apple is relying on AI services to boost demand for its new products. Data cited by Bloomberg shows that in the second half of last year, iPhone 15 shipments were approximately 81 million units.

Furthermore, for the first quarter this year, TrendForce reported that Apple also faced a decline in sales in the Chinese market, resulting in a drop in annual production to 47.9 million units. This decline prompted several adjustments within the component supply chain, although production plans for processor chips remained unchanged. TrendForce posits that the second quarter falls within a product iteration gap for Apple, and production is expected to decrease by approximately 10%. 

Read more

• Q1 Smartphone Production Increases Due to Low Base Last Year, Expected to Decline 5–10% in Q2, Says TrendForce
• [News] Apple’s AI Push on iPhone 16 in China Faces Obstacles in Finding Local Partners

(Photo credit: Apple)

On July 8, Xiaomi Chairman Lei Jun announced on Weibo that the new generation Xiaomi smartphone smart factory in Changping, Beijing, has officially started operations. According to a report from Economic Daily News, the factory has a total investment of CNY 2.4 billion (roughly USD 330 million) and a construction area of 81,000 square meters, with an annual production capacity of 10 million flagship smartphones. Lei Jun also revealed that the upcoming Xiaomi MIX Fold 4/Flip foldable phones, set to be released this month, will be manufactured at this facility.

This year, Xiaomi has completed two smart factories: the Changping smartphone factory and the Yizhuang automobile factory.

In fact, information about Xiaomi’s new folding phone, the MIX Fold 4, has recently been leaked on Chinese internet platforms. Digital bloggers previously revealed that this phone is powered by Qualcomm’s Snapdragon 8 Gen 3 chip.

Reportedly,  this factory is said to be Xiaomi’s first large-scale self-owned smartphone factory. Its launch marks a crucial milestone in Xiaomi’s smart manufacturing journey.

According to the report, the factory boasts a 96.8% self-developed packaging equipment rate, 100% self-developed factory software rate, and holds over 500 patents. It focuses on producing flagship smartphones and operates 24/7, with a daily production capacity of up to 30,000 smartphones.

For the smartphone production in the first quarter of 2024, TrendForce reports that the global top six manufacturers by production market share were Samsung, Apple, Xiaomi, OPPO, Transsion, and Vivo. Together, these companies accounted for nearly 80% of the market share.

Xiaomi (including Xiaomi, Redmi, and Poco) has moved past last year’s high inventory issues, achieving a total production of 41.1 million units in the first quarter and ranking third globally in market share.

Xiaomi Group Partner and President Lu Weibing revealed that the Changping factory is Xiaomi’s first truly smart factory. Key verifications for the Xiaomi 14 Gulf Blue Limited Edition and the craftsmanship of the Xiaomi 14 Ultra were all carried out here.

On the other hand, per another report from Securities Times, Xiaomi’s automobile factory in Yizhuang, Beijing, started dual-shift production in June, with monthly deliveries exceeding 10,000 vehicles.

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• [News] MediaTek and Xiaomi Opened a Joint Lab, the First Product with Stellar Performance Unveiled
• [News] China’s Xiaomi and Unisoc Claim Domestic 4nm Mobile Processors Coming Soon

(Photo credit: Xiaomi)

Though being capable of running AI features may be the primary focus for global smartphones this year, due to restrictions on AI products’ usage in China, the Wall Street Journal reports that the upcoming new iPhone, expected at the end of the year, will not be able to use ChatGPT in China. Apple has reportedly been in discussions with companies like Baidu for potential partnerships, but no progress has been made yet.

China is Apple’s largest market for iPhones outside the United States. While smartphones from various brands will integrate AI this year at full throttle, incorporating apps like OpenAI’s ChatGPT, these apps from Western countries are not permitted for use in the Chinese market. According to the Wall Street Journal, industry insiders indicate that Apple is still searching for a Chinese AI partner. However, with the new iPhone set to launch in a few months, no progress has been made.

Notably, as per a report from TrendForce, in the first quarter, Apple faced a decline in sales in the Chinese market, resulting in a  drop in annual production to 47.9 million units.

In China, companies must obtain government approval to release AI devices. As of March this year, the Office of the Central Cyberspace Affairs Commission has approved 117 generative AI products, none of which are from brands outside of China.

The Wall Street Journal, citing industry sources, reported that Apple had tentatively inquired with Chinese authorities earlier this year about the possibility of allowing foreign language AI models on their smartphones. While believing approval to be unlikely, Apple has reportedly sought partnerships with local companies instead.

One of Apple’s main competitors, Samsung, has already launched the Galaxy S24 this year, featuring real-time translation and AI-enhanced photo editing and search capabilities. Samsung’s phone includes its own generative AI and also collaborates with Google. However, since Google’s AI tool Gemini is not permitted for use in China, Samsung has shifted to partnering with Baidu and Meitu AI.

It is not new for global tech companies to adjust their product and service offerings to cater to the Chinese market. For example, Apple uses state-owned enterprise servers for iCloud in China, and the recently launched Vision Pro cannot stream Apple TV+ in the country.

Read more

• Q1 Smartphone Production Increases Due to Low Base Last Year, Expected to Decline 5–10% in Q2, Says TrendForce
• [News] Continued Slump in iPhone Demand in China – February Shipments Reportedly Plunge by 33%

(Photo credit: Apple)