Owing to the stay-at-home economy brought about by the onset of the COVID-19 pandemic, demand for IT products has been sky-high since 2Q20. However, monitor panel shipment for 1Q21 declined by 8.6% QoQ to 39.9 million units due to the shortage of components such as ICs in the upstream supply chain, as well as SDC’s (Samsung Display Co.) decision to shutter its monitor panel manufacturing operations, according to TrendForce’s latest investigations.

Regarding the two aforementioned factors constraining the shipment performances of monitor panel suppliers, TrendForce indicates that SDC will exit the monitor LCD panel manufacturing business after it reaches its shipment target of 1.2 million panels in 1H21. This figure represents a staggering 93.8% decline compared to the 19.3 million units of LCD panels that SDC shipped throughout last year. Aside from SDC’s decision, the other detractor of monitor panel shipment in 1Q21 was the tight supply of semiconductor production capacity, which resulted in a shortage of such components as ICs and TCON (timing controllers) in the upstream panel supply chain. Panel suppliers were hence constrained in their ability to manufacture panels, thereby leading to a shortage of monitor panels. In addition, since TV and notebook (laptop) panels have higher profit margins compared to monitor panels, panel suppliers generally allocate less of their production capacities for manufacturing monitor panels relative to the other products.

Monitor panel shipment for 2021 is still likely to experience a YoY growth as material shortage becomes alleviated going forward

Nonetheless, as demand for TV and notebook computers gradually slows, and certain semiconductor foundries are expected to expand their production capacities in 2H21, TrendForce believes that panel suppliers will likely in turn allocate more production capacities to clients in the monitor segment in 4Q21. More specifically, the current shortage of components in the upstream supply chain, which has been exerting significant downward pressure on monitor panel shipment, will be gradually alleviated in 2H21. On the demand side, the persistent stay-at-home economy will continue to generate demand for IT products. Monitor brands will therefore ramp up procurement activities for components such as panels in order to maintain a healthy inventory level. In light of influences on the supply side and demand side, TrendForce expects monitor panel shipment for 2021 to reach 169 million units, a 4.2% YoY growth.

For more information on reports and market data from TrendForce’s Department of Display Research, please click here, or email Ms. Vivie Liu from the Sales Department at vivieliu@trendforce.com

The stay-at-home economy brought about a soaring demand for TVs, which in turn resulted in a shortage of TV panels in 2H20, according to TrendForce. Also contributing to the bullish rebound of TV panel quotes last year was the fact that most panel manufacturers rapidly decreased their supply of TV panels around this time.

After the upturn of panel quotes kicked off in late 2Q20 and came to a temporary slowdown at the end of the year, this upward momentum once again intensified in mid 1Q21 without warning, and clients on the purchasing end were caught off guard as a result.

TV brands are now at the mercy of panel suppliers since panels are an irreplaceable component in the production of TV sets. Being unable to effectively address the shortage and price hike of TV panels during the current surge in TV sales, TV brands have no choice but to react by buying up TV panels as they become available, thereby further driving up prices of TV panels.

Upward trajectory of TV panel quotes will likely taper in 3Q21 after TV brands successfully retool their procurement strategies.

The movement of prices in the panel market suggests that TV panel quotes will most likely peak at the end of 2Q21, plateau throughout 3Q21, and face downward pressure caused by an expected easing of demand for TVs in 4Q21. Although fourth quarters have traditionally been peak seasons for TV sales, TrendForce expects such major seasonal discounts as Black Friday sales to be cancelled this year in light of persistently high panel prices. TV sales in 4Q21 are therefore expected to be relatively muted as well.

On the other hand, as more and more of the general public receive vaccines, recreational activities, at least in developed countries such as the US, are expected to gradually move from the confines of indoor environments to the great outdoors.

Should this transition take place, TV brands and distributors alike will conservatize their outlooks of TV sales and of safe inventory levels, respectively, with brands lowering their panel procurement and distributors performing appropriate inventory adjustments. TrendForce analysts expect that TV panel quotes will enter a bearish trend in 4Q21 and gradually return to a cyclical downturn in 1H22.

（Cover image source: Samsung Newsroom Taiwan）

The stay-at-home economy generated by the COVID-19 pandemic has resulted in persistent demand for IT products such as monitors, according to TrendForce’s latest investigations. However, the shortage of monitor panels has been increasingly severe since non-IT panels have been occupying most of manufacturers’ production capacities, while foundries’ wafer capacities dedicated to IC products have also become increasingly strained.

Furthermore, Samsung Display (SDC) is set to shutter its panel manufacturing operations within 2021, during which its monitor panel market share is expected to drop to 1% from last year’s 12%, and as the ownership of CEC Panda’s Gen 8.5 production line transfers to BOE, other panel suppliers are likely to benefit from these events.

Looking ahead to the activities of various panel suppliers throughout 2021, TrendForce analyst Anita Wang indicates that CSOT will be the main beneficiary of SDC’s exodus from the panel manufacturing business. By acquiring SDC’s Suzhou-based Gen 8.5 production line, maintaining its capacity expansion efforts, and taking additional orders for curved VA panels this year, CSOT is likely to double its monitor panel shipment in 2021 compared to the previous year.

HKC, on the other hand, is currently preparing to enter the monitor panel market. Not only does HKC have sufficient production capacity for VA, IPS, and TN products, but the company is also primarily focused on offering open cell panels, meaning HKC’s business model coincidentally complements both monitor ODMs and Korean monitor brands, which primarily manufacture their products in-house. Should HKC’s mass production schedule proceed as planned, its monitor panel shipment for 2021 may exceed 10 million units. Nonetheless, in spite of the massive planned increase in panel production by both CSOT and HKC, the shortage of IC components remains a major bottleneck constraining the two companies’ shipment this year.

Thanks to the acquisition of CEC Panda’s Gen 8.5 production line, as well as BOE’s existing panel capacity, BOE, the largest monitor panel supplier in the world by shipment, is expected to raise its market share from 26% in 2020 to 31% in 2021, thereby widening its lead over second-ranked LGD. Going forward, BOE will attempt to maximize its competitive advantage in the industry by fully integrating and optimizing the Gen 8.5 production line it acquired from CEC Panda.

Apart from efforts by CSOT and HKC to increase their respective panel supplies, SDC is also planning to extend its panel manufacturing operations. In 2021, SDC is expected to produce about 1.1 million units of panels, all of which will be supplied to the other Samsung subsidiaries. Similarly, LGD will increase its production capacity for monitor panels in response to increased profits from these panels, along with the fact that its clients have been redirecting their orders for IPS panels from SDC to LGD. LGD is expected to revise up its targeted shipment of monitor panels for 2021 to 38 million units, although the power outage at NEG’s glass fab at the end of 2020 may cause LGD to defer its scheduled capacity expansion plans in 1Q21.

AUO is currently focused on increasing its production capacity for curved panels owing to high demand from monitor brands. AUO’s market share in this product category is expected to close in on 50% this year. Likewise, the company is expected to raise the market share of its monitor panels to 18% because demand for gaming monitors and curved monitors has been strong, and because AUO is expected to invest more resources in monitor production. Finally, Innolux (INX) will focus on improving the product structure of its monitor panel offerings this year, while increasing the per-area price of its panels. Hence, Innolux has been making an aggressive push to raise the allocation of large-sized, IPS, and gaming products within its overall product shipment.

For more information on reports and market data from TrendForce’s Department of Display Research, please click here, or email Ms. Vivie Liu from the Sales Department at vivieliu@trendforce.com