TV panel prices


2024-09-09

[Insights] Small and Medium-Sized TV Panel Prices Poised to Stabilize

Yesterday, TrendForce released panel prices for early September.

 

  • TV

According to Boyce Fan, Research Vice President of TrendForce, entering September, the demand for TV panels remains relatively weak, and with no significant increase in brand-side purchasing momentum, panel prices continue to face downward pressure.

However, major panel manufacturers have announced a two-week shutdown starting in early October, hoping to bring supply and demand back into balance through active production adjustments, thus alleviating the pressure on panel price declines.

Currently, some customers could pull in demand in advance in response to the production cuts, which may help slow down the price decline for certain panel sizes in September.

Recent observations indicate that prices for 32-inch and 43-inch panels are expected to stop falling first in September, due to reduced supply and stable demand in emerging overseas markets.

For medium to large sizes, 50-inch, 55-inch, 65-inch, 75-inch panels are expected to drop by USD 3, USD 2, USD 2 and USD 3, respectively.

  • MNT

In the third quarter, MNT panel shipments will be slightly lower than in the second quarter, indicating that the stockpiling peak for brand clients has passed, and with TV panels continuing to face price declines, downward pressure on MNT panel prices is gradually emerging.

However, some panel manufacturers are still striving to maintain panel prices, making only slight price adjustments for some high-end or premium models.

On the other hand, brand clients have high expectations for price reductions, and it is expected that both sides will continue to battle over pricing.

For now, MNT panel prices in September are expected to remain stable, with the actual trend depending on the ongoing negotiations between the two sides.

  • NB

In the third quarter, compared to the second quarter, the procurement of NB panels by major brand clients is expected to increase slightly by 1%, indicating that brand clients are maintaining a steady purchasing pace.

However, as the year progresses, it is unlikely to see significant demand growth in NB panels.

As a result, panel manufacturers have become more conservative in pricing strategies and in offering incentives to secure orders compared to the second quarter.

With both buyers and sellers adopting a more stable attitude toward price and quantity, NB panel prices are expected to remain stable in September.

2024-05-08

[Insights] May Panel Prices Update, TV Market Stabilizes, Monitor Panel Demand Strengthens

TrendForce has released the latest panel quotations for early May. TV panel prices showed signs of stabilization as increased supply capacity mitigates the upward trend. Meanwhile, monitor (MNT) panel prices maintain their upward trajectory, driven by the market’s robust demand. However, challenges persist in forming a consensus for price increases in the notebook (NB) panel sector, resulting in relatively lower price level.

More details are as follows:

  • TV

After May, the momentum of stocking up on television panels starts to weaken, particularly in the medium-sized and small-sized television panels due to decreased demand. As a result, the momentum for overall panel price increases tend to gradually slow down.

Whether panel manufacturers will once again initiate their strategy of producing on-demand over the next two months, thereby correcting the high-end utilization rate of over 80% to support the trend in panel prices, will be a key point for observation in the near term.

Looking at the price increases of television panels in May, it is expected that the prices for 32-inch, 43-inch, and 50-inch will stabilize, while 55-inch panels will increase by 1 USD and 65-inch and 75-inch will increase by 3 USD.

  • MNT

With regard to MNT panels, demand from brands remains robust. On the other hand, panel manufacturers’ urgent desire to boost panel prices as much as possible during this wave of price increases, driven by aim to achieve a turnaround in the deficit situation for MNT panels, also helps on the relatively proactive stance towards the panel price trend in May.

Currently, it is expected that in May, the prices of MNT panels will increase. Open Cell panels are expected to rise by 0.5 to 0.7 USD. Among panel modules, the 21.5-inch is expected to increase by 0.5 USD, the 23.8-inch by 0.6 USD, and the 27-inch panel by 0.5 USD.

  • NB

Looking at NB panels, although demand for panels has started to pick up noticeably compared to the first quarter, rebounding from the seasonal downturn, the increase is still lower than initially expected. This reflects the high uncertainty among brand customers regarding future end-demand, making it difficult for clear signals of panel price increases to emerge.

Panel manufacturers also find it challenging to establish a strong and consistent consensus on panel pricing strategy due to the lower-than-expected growth in demand.

It is currently expected that in May, the prices of NB panels will see only a slight increase. For HD TN models, where supply is limited and demand is relatively good, coupled with lower prices, there is a chance of a marginal increase of 0.1 USD.

For FHD IPS models, where there are more suppliers and fiercer competition, some panel manufacturers hope to follow the price increase of HD TN models and raise prices by 0.1 USD as well. However, this still depends on the attitude of brand customers.

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2024-04-23

[Insights] April Panel Prices Update, TV Upward Trend Stabilized, Monitor Panel Increases Expanding

TrendForce has released the latest panel quotations for late April. The upward trend in TV is beginning to stabilize due to the increased supply capacity; monitor (MNT) panel prices continue to rise in April as the demand remains strong; for notebook (NB) panel, amid challenges in forming a consensus for price increases, NB panel prices continue to hover at the bottom.

More details are as follows:

  • TV

In April, signs of weakening demand for television panels have emerged, particularly evident in the weakening demand for TVs sized 55 inches and below. Only large-size TV panels of 65-inch and above continue to be supported by subsequent peak-season promotional stocking demands.

Meanwhile, panel manufacturers continue to operate at relatively high capacity levels. With increased supply capacity, the upward trend in panel prices is beginning to stabilize. In April, the expected price increases for TV panels include 1 USD for 32-inch, 43-inch and 50-inch; 2 USD for 55-inch; 4~5 USD for 65-inch and 75-inch.

  • MNT

Driven by the price increases in TV panels, the MNT panel sector has seen panel manufacturers actively negotiating with customers in hopes of improving the profitability of MNT panels. Starting from March, they have successfully raised the prices of MNT panels.

Entering April, demand for consumer-grade models from some customers remains strong. The extended shipping times caused by the shipping crisis have forced some customers to increase inventory levels and stock up earlier. Additionally, the risk of capacity constraints due to the improved demand for TV panels still exists.

Therefore, it is expected that MNT panel prices will continue to rise in April, with the possibility of further expansion in price increases. For Open Cell panels, the prices for mainstream sizes like 23.8 inch and 27 inch are expected to rise by 0.7 USD. As for panel modules, the 21.5-inch and 23.8-inch are projected to increase by 0.5 USD, while the 27-inch is expected to increase by 0.4 USD.

  • NB

After passing through the off-season in the first quarter, NB panel demand from brands remains weak entering April, without the expected strong rebound.

Due to this weak demand, there is a noticeable disparity among panel manufacturers regarding their stance on price increases. This disparity makes it challenging for panel manufacturers to create a rising price trend similar to that seen in TV and MNT panels. With a consensus on price increases difficult to form, NB panel prices continue to hover at a low point.

Looking at April, it is expected that only TN panel models, due to their lower prices, may see a slight increase of around 1 USD. IPS panel models are mostly expected to remain stable, while 16:10 panel models are anticipated to stay flat or decrease slightly by up to 0.2 USD.

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2024-02-21

[Insights] Late February Panel Prices Update, TV Panel Prices Return to Rising Trend

TrendForce has released the latest panel quotations for late February.

TV panel prices shall rise in February due to low inventory stimulating demand; Monitor panel demand remains steady, with some increase due to TV panel price trends; Notebook panel demand declines, with prices expected to drop for FHD IPS and 16:10 models in February. More details are as follows:

  • TV

Despite the reduced demand, panel manufacturers continue to adjust supply capacity to match. Due to fewer working days in February and the Lunar New Year holiday, the average utilization rate is expected to drop to below 60%. 

With TV panel inventory not high in the supply chain, manufacturers’ production control strategies have successfully stimulated a gradual recovery in TV panel demand. Customers may advance some demand, so it is anticipated that TV panel prices will return to an upward trend in February.

Currently, it is expected that prices for 32-inch, 43-inch, and 50-inch panels will increase by 1 USD, while 55-inch panels will rise by 2 USD, 65-inch panels by 3  USD, and 75-inch panels by 2 USD in February.

  • Monitor

Although demand for monitor panels is currently in the off-season, factors such as reduced working days in February, panel production cuts, and unstable shipping conditions are prompting some customers to increase orders. 

Additionally, with the established upward trend in TV panel prices in February, there is a chance for monitor panel prices, especially Open Cell panels, which are more closely linked to TV panels, to stabilize. 

It is expected that in February, Open Cell panel prices may increase by 0.1 to 0.2 USD, while panel module prices will remain generally stable.

  • Notebook

The demand for notebook panels remains in the off-season during the first quarter, especially as some customers maintained momentum in the fourth quarter of last year, resulting in higher inventory levels. 

Therefore, they significantly reduced order volumes in the first quarter and also demanded panel manufacturers to maintain the trend of price reductions. In this weak demand environment, panel manufacturers are less likely to hold stable prices. 

Different strategies among panel manufacturers also increase the chances of continued downward trends in notebook panel prices, and the time for a comprehensive turnaround has not yet arrived. 

It is expected that in February, only TN models of notebook panel prices may remain stable, while FHD IPS models are expected to decline by 0.1 USD, and 16:10 models are expected to decline by 0.2 to 0.3 USD.

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2024-01-08

[Insights] The Panel Prices Entering Early January: Potential Price Increase for TV Panels, while Declines Expected in NB and MNT Panels

TrendForce discloses the latest panel prices for early January, with details as follows.

  • TV

Entering the first quarter of 2024, despite the onset of a demand downturn, panel manufacturers are persistently implementing large-scale production cuts and maintenance plans, aiming to create opportunities for a reversal in supply and demand for TV panels.

Currently, observations since December indicate that ter 2 brands have begun increasing inventory for 32″ and 43″ panels, with signs of price increases emerging.

Therefore, the anticipated trend for TV panel prices in January suggests that 32″ and 43″ panels may be the first to stabilize, while the price decline for larger-sized panels is expected to moderate. A projected decrease of $1 for 50″ and 55″, and a decrease of $2 for 65″ and 75″.

  • MNT

Entering 2024, despite current weak demand, panel manufacturers are encouraging early stocking through production cuts and scheduled maintenance plans to seek opportunities for stabilizing monitor panel prices.

Additionally, with potential risks in shipping routes in the current challenging environment, some customers, particularly those focused on the European and American markets, are intensifying their inventory plans.

Therefore, in the price trend for monitor panels in January, mainstream sizes such as 23.8″ and 27″ are expected to decrease by $0.1 and $0.2 for Open-Cell panels. There is also the possibility of further contraction of the decline.

  • NB

After entering the first quarter of 2024, there is a noticeable decline in demand for NB panels. Brands urgently request panel manufacturers to lower panel prices. Additionally, the lower prices from Tier 2 panel manufacturers contribute to the ongoing downward pressure on panel prices.

Observing the price trend for NB panels in January, for 16:10 models, brands are aiming to narrow the price gap with 16:9 models due to the higher unit price. As a result, the 14″ 16:10 model is expected to decrease by $0.2, and the 16″16:10 model is anticipated to experience a larger decline of $0.3.

The mainstream 16:9 IPS models are expected to decrease by $0.1, while 16:9 TN models are expected to remain relatively stable.

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