According to a report in the Shanghai Securities News, Xiaomi’s automobile production facility in Tongzhou, China has entered the final stages of production testing and debugging. Xiaomi Group’s Chairman, Lei Jun, has recently led the senior executives of Xiaomi’s automotive division in conducting summer road tests in Xinjiang to expedite the commencement of mass production for their new vehicles once they secure the necessary approvals.

The entire facility encompasses six workshops, including die casting, stamping, body assembly, painting, final assembly, and battery assembly. In the casting workshop, the signage for “Xiaomi Super Die Casting” has been displayed, indicating the possibility that Xiaomi’s automotive division may adopt advanced integrated die-casting technology similar to Tesla’s Shanghai Gigafactory.

As previously disclosed, Xiaomi’s automotive subsidiary, with a registered capital of 10 billion RMB, is headquartered in Beijing Economic and Technological Development Area, with Lei Jun as its legal representative. According to Lei Jun’s plan, Xiaomi’s first vehicle will be positioned in the mid-to-high-end segment and is expected to enter mass production in the first half of 2024. As of the end of 2022, Xiaomi’s automotive research and development team has grown to over 2,300 personnel, with more than 700 patent applications and over 360 authorized patents. The production of their first vehicle has been moved up to Q1 2024, with a strategic goal of achieving a top-five global automotive ranking within 15 to 20 years.

(Photo credit: Xiaomi)

According to Taiwan media, UDN, an insider close to Xiaomi’s automotive venture, Xiaomi’s car project is currently in the trial production phase, which has been underway for less than a month. Currently, Xiaomi is producing approximately 50 prototype cars per week.

As reported by Interface News, trial production is one of the most crucial steps before mass production. It allows for testing the smooth operation of production line equipment, process integration, worker proficiency, and comprehensive product quality checks. If issues arise during the testing of the prototypes, they will be investigated and production lines will be fine-tuned accordingly. Conversely, if the prototypes perform well in testing, it demonstrates that the production lines are generally qualified for large-scale production.

A senior figure in the automotive industry stated that the trial production phase for a new car model typically takes around four months, with full production capacity being reached in six months to a year. However, these timelines may vary based on sales demand and production line adjustments.

Reuters reported that Xiaomi’s electric car production application has already received approval from China’s government, with the next step awaiting relevant approvals from the Ministry of Industry and Information Technology (MIIT).

Insiders suggest that Xiaomi’s car project is expected to receive MIIT approval in the next two months, with the latest approval likely to be granted by year-end. Once approved, Xiaomi can commence mass production.

Currently, Xiaomi’s car factory in Beijing’s Yizhuang district is actively recruiting workers on a large scale, aiming to hire around 100 employees. The average salary is between 6,000 and 7,000 Chinese yuan per month, with an 8-hour workday and weekends off, allowing for flexible start dates.

A recruitment service provider for Xiaomi’s car factory revealed that the hiring criteria for permanent employees are stringent. Candidates without relevant experience have a slim chance of success, and even workers with previous experience at companies like Mercedes-Benz or Tesla may be eliminated due to insufficient interview preparation. The majority of positions have an age limit of under 28, with a minimum educational requirement of completing a vocational school or higher. Exceptional candidates may have some flexibility in these requirements.

The same supplier also mentioned that this recruitment phase is just the initial preparation for Xiaomi’s car project. Towards the end of the year or early next year, Xiaomi’s car factory will undergo a much larger-scale recruitment effort. During that time, the working hours and rest schedule at Xiaomi’s car factory may see corresponding adjustments.

Xiaomi Group’s President recently stated during a Q2 financial report meeting that Xiaomi’s automotive venture has just completed its summer testing, and progress has been exceptionally smooth. Xiaomi’s goal of commencing mass production in the first half of 2024 remains unchanged. As of now, the automotive project is progressing exceptionally well, surpassing initial expectations and plans.

(Source: https://money.udn.com/money/story/5603/7421576)

According to sources familiar with the matter within Xiaomi, as cited by Chinese media outlet Jiemian News, the Xiaomi electric vehicle that has been spotted multiple times on the roads has finalized its battery supplier list. Both selected suppliers are Chinese companies. The primary battery supplier is set to be CALB, while the secondary supplier is the well-known CATL.

Reports indicate that Xiaomi initially planned to have CATL as the primary supplier, but there was a change of plan. This change could be attributed to the conclusion of patent disputes between CATL and CALB regarding lithium-ion batteries, cathode electrode sheets, and battery-related patents. The National Intellectual Property Administration invalidated the two aforementioned patents held by CATL, allowing CALB to re-enter the market with competitive pricing against CATL.

The report mentions that Xiaomi’s initial electric vehicle production volume is relatively low, which limits its bargaining power. The cost per battery pack starts at 80,000 RMB, accounting for approximately half of the overall cost. The proportion of supplies from the primary and secondary suppliers will reportedly be adjusted based on Xiaomi electric vehicle’s actual sales after its launch. The report also highlights the possibility of Xiaomi introducing additional battery suppliers like BYD through an open bidding process to lower battery costs and enhance bargaining capabilities in the future.

(Photo credit: Xiaomi FB)

In recent times, Transsion Holdings, often referred to as the “African King” in the smartphone industry, has voluntarily disclosed a performance forecast on its official website. According to estimates from its financial department, Transsion is projected to achieve a net profit attributable to the parent company owner of approximately 1.58 billion Chinese Yuan (CNY) in the second quarter of 2023, marking a substantial 84% increase compared to the same period in 2022.

Perspective from TrendForce:

• Improved conditions in certain regional markets have facilitated Transsion’s growth, though the growth rate is approached with caution.

In contrast to most Chinese brands that primarily target the domestic market, Transsion has maintained a sales focus on overseas markets. Building on its pioneering advantage by being among the first to enter the African market, Transsion established its position as the market leader. To mitigate the risks associated with dependence on a single market, the company also expanded into emerging markets like India. This strategic approach has contributed to Transsion’s potential for profit growth this time.

Based on the disclosed information, Transsion attributes the increase in profitability primarily to improvements in emerging markets’ economic conditions, leading to increased product sales. However, from a market perspective, the internally estimated 84% growth rate might be based on a relatively optimistic scenario.

Further analysis suggests that the term “emerging markets” here likely refers not to the Middle East and Africa, which have historically represented a significant portion of Transsion’s revenue, but more likely points to the Indian market.

Despite adjustments made by the World Bank and the International Monetary Fund (IMF) in their economic outlooks for the Middle East and Africa, factors like high inflation in countries such as Turkey in the Middle East and Egypt in North Africa have weakened consumer purchasing power. In such an economic environment with declining growth, consumers are likely to feel pessimistic about their future disposable income, resulting in reduced non-essential expenditures such as buying smartphones.

In the case of the Indian market, it has benefited from an economic recovery following a slowdown caused by the pandemic, coupled with a trend of foreign investment shifting away from China as a manufacturing hub. Increased exports have driven GDP growth in India, translating to higher disposable incomes for consumers.

However, despite the seemingly promising outlook for India’s smartphone market, competition is fierce, with brands like Samsung and Xiaomi already occupying a significant market share. As a newcomer to the market, Transsion faces challenges in achieving substantial performance growth amid this intense competitive landscape.

• China remains the largest market for smartphones, indicating short-term market recovery remains challenging.

Transsion’s focus on expanding into overseas markets outside of China has opened doors for potential growth. When examining global smartphone revenue by regional markets, China still reigns as the largest single-country market, contributing nearly a quarter of the company’s revenue. However, a closer look at China’s recent macroeconomic performance reveals a youth unemployment rate surpassing 20%, reaching a staggering 21.3%.

Given the rising unemployment rate, it can be inferred that consumers may hold pessimistic expectations for their future disposable income. Moreover, as the smartphone market matures and innovation becomes scarce, the lack of growth momentum in China’s market suggests that the overall smartphone market may continue to struggle to recover in the short term.

(Photo credit: Transsion)

TV sales in China hit their peak in 2019, with 44.5 million units sold, but the market experienced a sharp decline in 2020. This was due to the previous marketing strategy of lowering prices to increase sales volume no longer being effective for small and medium-sized products. In response, brands shifted their focus to larger-sized products, specifically those with a screen size of 65 inches or above, which has accelerated the trend of larger TVs dominating the market.

Panel prices skyrocketed between 2020 and 2021, causing a significant price disparity for TV products during promotional events in China. In the 2021 618 promotion, 55-inch TV prices surged by 67% compared to the previous year, while 65-inch TVs increased by 50%, leading to a surge in demand for larger TV sizes. TVs with a screen size of 55 inches and above accounted for over 65% of the market share in China in 2021, and it is anticipated to reach 80% by 2022. With greater discounts, 65-inch TVs became the mainstream size in 2022, surpassing 55-inch TVs in sales volume and market share. The market share of smaller TVs (43 inches and below) fell from roughly 30% to 16%.

According to recent market research, the dominance of smart TVs has surged from 85% in 2016 to a staggering 98% in 2022. Additionally, the popularity of 4K TVs has risen rapidly, with an 80% market share in 2022, following their introduction in 2014. The shift towards these new TV standards has been fueled by ongoing price cuts in the retail sector and the growing demand for larger screen sizes.

The scale of promotions during China’s 618 and Double Eleven shopping festivals could be affected by the upward trend of larger screen sizes and the rise in panel prices in 2023. As a result, brands are expected to shift their promotional strategies towards larger TVs, particularly 75-inch and 85-inch models, which generate more revenue. Consequently, TV sales in China for this year are predicted to decline further by 1.7%, with an estimated sales volume of approximately 30 million units.v