[News] Addressing AI PC Chip Solutions, Intel and Qualcomm Reportedly Unveil Respective Strategies

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With the rapid advancement of AI-powered PC chips, industry giants like Intel, AMD, and Qualcomm, alongside various brands, are optimistic about the inaugural year of AI PCs entering the market.

According to a report from Commercial Times, chip manufacturers are showcasing their AI PC chip solutions, with newcomer Qualcomm partnering with Google to launch Snapdragon X expected mid-year, while Intel leveraging both hardware and software resources.

Per the same report citing sources, laptop brands are beginning to plan AI PC-related products for the second half of the year. Recently, companies like Dell, Lenovo, and HP have held internal meetings with the Taiwan supply chain. In addition to contract manufacturers, IC design is also a key focus, with companies like MediaTek and Realtek being actively engaged.

Reportedly, each company currently has its own perspective on AI PC, with many opting to integrate AI accelerator chips. However, Microsoft and Intel have jointly defined AI PC as requiring NPU, CPU, and GPU, along with support for Microsoft’s Copilot. They are also incorporating a physical Copilot key directly on the keyboard and become the standard setters.

To adapt to significant changes in software and hardware, Intel is expanding its ecosystem. In addition to AI application software, they are incorporating Independent Hardware Vendors (IHVs) into their AI PC acceleration program.

This collaboration assists IHV partners in preparing, optimizing, and leveraging hardware opportunities in AI PC applications. Support is provided from the early stages of hardware solutions and platform development, offering numerous opportunities for IC design companies in Taiwan to enter Intel’s supply chain during the nascent stage of AI PC.

Reportedly, Qualcomm is rumored to maintain its partnership with Google as it ventures into the AI PC market this year with Snapdragon X Elite. Qualcomm and Google have previously collaborated closely in the realm of Android smartphones, with many devices equipped with Snapdragon chipsets already using Google software.

Intel estimates that by the end of this year, the market will introduce over 300 AI acceleration applications, further advancing its AI software framework and enhancing the developer ecosystem. Intel further predicts that by the end of 2025, there will be over 100 million PCs shipped with AI accelerators, indicating immense opportunities in the AI PC market. However, competition is fierce, and success in this market requires innovative products that are differentiated and meet user needs. With both Intel and Qualcomm unveiling unique strategies, the AI PC market is poised for significant developments.

For AI PC, TrendForce believes that due to the high costs of upgrading both software and hardware, early development will be focused on high-end business users and content creators. This targeted group has a strong demand for leveraging AI processing capabilities to improve productivity efficiency and can also benefit immediately from related applications, making them the first-generation primary users.

The emergence of AI PCs is not expected to necessarily stimulate additional PC purchase demand. Instead, most upgrades to AI PC devices will occur naturally as part of the business equipment replacement cycle projected for 2024.

Nevertheless, looking to the long term, the potential development of more diverse AI tools—along with a price reduction—may still lead to a higher adoption rate of consumer AI PCs.

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(Photo credit: Intel)