On November 6th, leading IC design company, MediaTek, introduced the Dimensity 9300, its latest flagship mobile System-on-Chip (SoC) featuring an innovative All Big Core design.

It incorporates groundbreaking technology to redefine flagship experiences in areas such as on-device AI, gaming, and imaging. The first smartphones to adopt MediaTek’s Dimensity 9300 chip are expected to hit the market by the end of 2023.

MediaTek’s next generation APU 790 AI processor is integrated into the Dimensity 9300 and designed to significantly improve generative AI performance and energy efficiency for faster and more secure edge computing. The APU 790 doubles the integer and floating-point operations performance, while reducing power consumption by 45%.

The APU 790 hardware includes a generative AI engine, enabling faster and more secure edge AI computations. It’s capable of accelerating operations on Transformer models, achieving processing speeds eight times faster than the previous generation and generating images within one second.

Moreover, in conjunction with large-scale language models, MediaTek has developed mixed-precision INT4 quantization technology, which when combined with the company’s NeuroPilot memory hardware compression, can more efficiently utilize memory bandwidth and significantly reduce memory requirements for large AI models.

The APU 790 provides support for NeuroPilot Fusion, which can continuously perform LoRA low-rank adaptation, and is capable of supporting large language models with 1B, 7B, and 13B parameters, with scalability up to 33B.

Additionally, MediaTek’s AI development platform, NeuroPilot, has built a rich AI ecosystem, supporting mainstream AI language models such as Meta LIama 2, Baidu ERNIE Bot, and Baichuan’s large language model, facilitating rapid and efficient deployment of multi-modal generative AI applications on edge devices, offering innovative user experiences in text, images, music, and more.

In terms of performance, MediaTek emphasizes that the Dimensity 9300 offers exceptional performance in terms of intelligence, efficiency, and low power consumption, all achieved through groundbreaking advanced technology. It sets the stage for a new flagship experience in generative AI, gaming, and imaging.

“The Dimensity 9300 is MediaTek’s most powerful flagship chip yet, bringing a huge boost in raw computing power to flagship smartphones with our groundbreaking All Big Core design,” said Joe Chen, President at MediaTek.

“This unique architecture, combined with our upgraded on-chip AI Processing Unit, will usher in a new era of generative AI applications as developers push the limits with edge AI and hybrid AI computing capabilities.”

MediaTek’s Over 40% Market Share in China Underscores the Vital Importance of the Chinese Market

Furthermore, MediaTek strategically chose China as the launch location for its latest flagship mobile chip. This decision reflects the long-standing partnerships with various Chinese smartphone brands and the fact that the Chinese market has consistently been a significant source of revenue for MediaTek.

For the third quarter of this year, mobile chips constituted 49% of the overall revenue, making a substantial contribution to the company’s earnings. Regarding geographical distribution, foreign securities firms have estimated that the Chinese market contributes to approximately 40% of MediaTek’s revenue, primarily driven by smartphone products.

Moreover, according to statements made by MediaTek’s Chairman Rick Tsai at the beginning of this year, following the introduction of the Dimensity 5G mobile chip series in 2019, MediaTek expanded its presence in the Chinese high-end smartphone chip market. Starting almost from scratch in 2021, it achieved a market share of 20% in 2022. The projection is that this trend will continue to rise this year.

In other words, the Chinese mobile chip market, particularly in the high-priced flagship mobile chip segment, remains a critical driving force for MediaTek. It presents a significant long-term competition challenge to Qualcomm, particularly as it enters the realm of generative AI business applications.

After Huawei’s breakthrough in 5G chipsets, enabling its return to the market with 5G smartphones, the sales of smartphones using Qualcomm’s 4G chipsets are bound to be affected, which, in turn, poses a challenge for Qualcomm. With the introduction of the 5G Generative AI mobile chipset Tianji 9300, the competition in the Chinese smartphone chipset market is expected to intensify.

(Photo credit: MediaTek)

During the Snapdragon Summit 2023 in October, Qualcomm made a big announcement by introducing the Snapdragon X Elite chip, built on TSMC’s cutting-edge 4nm process. Qualcomm’s claim is bold; they assert that the chip will deliver superior performance compared to Intel’s x86 architecture and Apple’s M2 chip. Simultaneously, towards the end of October, Apple revealed its own Arm-based M3 chip. Notably, semiconductor giants AMD and NVIDIA are rumored to be exploring the development of new PC processors on the Arm architecture. The future outlook suggests that Arm-based processors may gradually cut in the market share traditionally held by x86 architecture processors.

TrendForce’s Insights:

1. Qualcomm’s New PC Processor Poised to Expand the Arm-Based PC Processor Market

Following Intel’s September 2023 Meteor Lake processor release, Qualcomm introduced the Snapdragon X Elite, its latest Arm-based PC processor in October. This chip leverages TSMC’s advanced 4nm technology. Qualcomm is forging partnerships with Taiwanese heavyweights such as Quanta, Compal, Wistron, Acer, Asus, Realtek, Nuvoton and others, aiming to secure a foothold in the CPU market within the PC supply chain. This collaborative effort is expected to yield new PC products hitting the market in 2024.

As of 2023, Arm commands approximately 11% of the market share. Apple, a pioneer in PC chips built on the Arm architecture, has seen success with the release of three generations of processors since the 2020 debut of M1 chip.

With Qualcomm entering the Arm architecture group, AMD also intends to step into Arm architecture with the upcoming Phoenix processor, set for launch in 2025. There are also whispers of NVIDIA partnering with MediaTek to develop a chip processor featuring SoC+GPU capabilities on the Arm architecture, with an initial focus on ChromeBook market, where MediaTek boasts years of experience.

In the PC market, significant factors include processor development timelines, product performance, power efficiency, extended battery life, and compatibility with software and hardware. High-end CPUs and GPUs have become indispensable components for high-end computers. Currently, Intel leads the CPU market, with AMD following closely in the x86 landscape. As more companies delve into the development of Arm-based processors, there is potential for them to carve a share from the x86 market in the future.

2. Arm Architecture Processors Gain Momentum, Intel Focusing on AI Software Application Processor Development

Apple’s M-series chips demonstrate their efficiency and extended battery life. Microsoft recognizes the advantages of the Arm architecture and is dedicated to fostering a strategic collaboration for Windows on Arm. This collaboration involves integrating operating systems with processors to attract leading manufacturers to engage in Arm-based processor development, aligning with the growing demands for AI PCs.

In the realm of x86 architecture, Intel enjoys a dominant position in the CPU market. To tap into the opportunities arising from AI PCs, Intel has integrated AI acceleration engine features into its processors, introducing a new generation of AI application processors that combine CPU, GPU, and NPU (Neural Processing Unit) functionalities. This caters to the growing demand for generative AI applications in enterprise mobile PCs. Furthermore, Intel has joined forces with major laptop brands to launch new AI PCs, aiming to seize a substantial share of the market.

As momentum grows in Arm-based processor development, Intel maintains confidence that their immediate effect on the demand for x86 architecture processors will be restrained. It is unlikely to hinder Intel’s continuous advancement in developing new processors. Unlike competitors concentrating on Arm architecture processor development, Intel places a stronger focus on AI software applications and the market opportunities arising from its partnership with the Microsoft platform.

Explore more:

• [News] Qualcomm Challenges Intel & AMD in AI PC Chip Race
• [News] Intel, Samsung, TSMC Race in Cutting-Edge Processes

TrendForce released the early November panel price trends today, with TV panel prices experiencing an unstoppable decline, while MNT (Monitor) and NB panel prices remained relatively stable.

TV panel

Entering the fourth quarter, TV panel shipments continue to weaken. However, the attempt by agents to influence panel prices through a surge in shipments of small-sized TV panels seems to have subsided, and panel prices are returning to a more balanced negotiation between buyers and sellers.

Major TV brands have been adjusting their orders since the latter half of the third quarter, and these adjustments have expanded into the all panel sizes in the fourth quarter.

Although panel manufacturers are still controlling production, it appears that they are finding it challenging to resist the decline in panel prices due to sluggish demand. As of the current outlook, it is expected that in November, panel prices will decrease by 2-dollar for the entire month in the sizes of 32″, 43″, 50″, and 55″, while sizes of 65″ and 75″ will experience a 3-dollar drop, and 85″ will face a 5-dollar decline.

MNT Panel

Entering the fourth quarter, demand for MNT panels has started to weaken. In October, mainstream panel sizes showed a tendency to stabilize in terms of pricing, with only some high-end models having slight room for price reductions, especially for high refresh rate specifications.

Currently, it is expected that panel manufacturers will continue to maintain a stable price trend for mainstream size MNT panels in November. However, should brand demand fall short of expectations, there is a possibility of price decreases, particularly in Open Cell panels or in larger-sized, high-end models.

NB Panel

Entering the fourth quarter, demand for NB panels continues to weaken. However, panel manufacturers remain committed to maintaining stable panel prices, especially as they face downward price pressures in TV and MNT panels. Panel manufacturers are reluctant to make significant concessions on NB panel prices, except for the possibility of offering certain discounts through project-based bundling models.

Currently, it is expected that NB panel prices, whether for entry-level TN panels or mid- to high-range IPS panels, will continue to maintain a stable trend in November.

According to TechNews’ report, Foxconn announced its October revenue on November 5th, reaching 741.2 billion NTD (New Taiwan Dollars). This represents a 12.20% month-on-month increase and a 4.56% year-on-year decrease, marking one of the highest revenues for the same period in recent years. For the accumulated revenue in the first ten months of this year, Foxconn achieved 5.494 trillion NTD, marking a 7.21% year-on-year decrease but still staying relatively high compared to past years.

Examining the performance by product categories on a monthly basis, the “Computing Products” category exhibited robust growth, benefiting from pre-holiday stockpiling due to the Chinese “Double 11” Shopping Festival and the Thanksgiving holiday in North America. The “Cloud and Network Products” category also saw strong growth as a result of increased demand from American server brand clients.

The “Smart Consumer Electronics” category experienced growth due to demand for new products, as well as early holiday stockpiling in preparation for Chinese Double 11 and the North American Thanksgiving. In contrast, the “Components and Other Products” category remained relatively stable month-over-month, as increased shipments of components for consumer intelligent products were offset by reduced demand in non-core business segments.

Looking at annual performance by product categories, the “Components and Other Products” category experienced substantial growth, attributed to an increased share of supply in consumer intelligent products and growth in shipments of automotive electronic components. The “Consumer Intelligent Products” category remained relatively steady.

In contrast, the “Cloud and Network Products” category displayed a more conservative momentum in client pull-ins, and the “Computer Terminal Products” category showed signs of weakening due to a slowdown in PC market demand.

Foxconn’s outlook for the fourth quarter remains positive, anticipating that the latter half of the year will benefit from the traditional peak season in the information technology industry. Therefore, operations are expected to gradually pick up each quarter, and the company maintains its view that the fourth quarter will exhibit significant growth compared to the third quarter.

Recent report from Anue has also suggested that Foxconn secured more than half of the orders for the MacBook series for the first time this year, along with strong sales of the iPhone 15 Pro, which are likely to drive revenue growth in the fourth quarter.

(Photo credit: Foxconn)