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According to IJIWEI’s report, industry insiders reveal that Huawei has set a goal of shipping 100 million smartphones next year. This target represents a 40% increase over earlier predictions, as various market research firms had previously estimated Huawei’s smartphone shipments for the next year to be around 70 million units.

Huawei’s aggressive sales plan for the upcoming year is propelled by the favorable reception of its recently launched flagship smartphone series, the Mate 60. By the end of this year, Huawei aims to have shipped approximately 20 million units of the Mate 60 series, contributing to the projected annual smartphone shipments ranging between 40 million and 50 million units. This surpasses the previous year’s shipments of 30 million units by 30 to 70%.

With the growing shipment volumes, the supply of Huawei Mate 60 series smartphones featuring organic light-emitting diode (OLED) panels has also seen an increase recently, with suppliers ramping up their production rates.

The Huawei Mate 60 series has become a much-anticipated success in the consumer electronics market. During the Huawei Autumn Full-Scene New Product Launch event, Huawei’s Terminal BG CEO and Chairman of the Intelligent Automotive Solution BU, Richard Yu, expressed his delight with the positive response to the “Pioneer Program” products.

Huawei is currently working around the clock to meet the surging demand for its products. The “Pioneer Program” includes the Mate 60 Pro, Mate 60 Pro+, and the foldable Mate X5.

Several supply chain sources and analysts have indicated that since earlier this year, Huawei has been steadily increasing its stock of components such as lenses, cameras, printed circuit boards, and various other parts to meet its shipment targets. Huawei has also requested that its sole 4G mobile chip supplier in the U.S., Qualcomm, deliver the full-year orders before June.

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• [News] Huawei’s Strategic Stockpiling: Aiming for 70 Million Smartphone Shipments

(Photo credit: Flickr)

With the approach to the end of 2023, TrendForce revealed the tech trends in every sector, apparently, AI continues as the main focus to decide the direction of how the tech supply chain will be in the next few years, here are the seeings:

CSPs increase AI investment, driving a 38% growth in AI server shipments by 2024

• CSPs increase AI investment, fueling a 38% growth in AI server shipments by 2024.
• Major CSPs like Microsoft, Google, and AWS are driving this growth due to the rising popularity of AI applications, pushing AI server shipments to 1.2 million units in 2023.

HBM3e set to drive an annual increase of 172% in HBM revenue

• Major memory suppliers are set to introduce HBM3e with faster speeds (8 Gbps) to enhance the performance of AI accelerator chips in 2024–2025.
• HBM integration is becoming common among GPU manufacturers like NVIDIA and AMD, and it is expected that HBM will significantly contribute to memory suppliers’ revenues in 2024, with an annual growth rate of 172%.

Rising demand for advanced packaging in 2024, the emergence of 3D IC technology

• Leading semiconductor firms like TSMC, Samsung, and Intel are emphasizing advanced packaging technology’s importance in boosting chip performance, conserving space, reduce power usage, and minimize latency. They’re establishing 3D IC research centers in Japan to underscore this role.
• Generative AI is driving increased demand for 2.5D packaging tech, integrating computing chips and memory with a silicon interposer layer. Additionally, 3D packaging solutions like TSMC’s SoIC, Samsung’s X-Cube, and Intel’s Foveros.

NTN is set to begin with small-scale commercial tests, broader applications of this technology are on the way in 2024

• Collaboration between satellite operators, semiconductor firms, telecom operators, and smartphone makers is growing due to increased satellite deployments by operators. This collaboration focuses on mobile satellite communication applications and bidirectional data transmission under specific conditions.
• Major semiconductor manufacturers are ramping up efforts in satellite communication chips, leading top smartphone manufacturers to integrate satellite communication into high-end phones using the SoC model, which is expected to drive small-scale commercial testing of NTN networks and promote widespread adoption of NTN applications.

6G communication to begin in 2024, with satellite communication taking center stage

• 6G standardization begins around 2024-2025, with initial technologies expected by 2027-2028. This enables novel applications like Reconfigurable Intelligent Surfaces (RIS), terahertz bands, Optical Wireless Communication (OWC), NTN for high-altitude comms, and immersive Extended Reality (XR) experiences.
• Low-orbit satellites will play a key role in 6G as its standards solidify, peaking around the time of 6G commercialization. The use of drones for 6G communication and environmental sensing is also set to surge in the 6G era.

Innovative entrants drive cost optimization for Micro LED technology in 2024

• In 2023, the focus in Micro LED display technology is on cost reduction through chip downsizing, aiming for at least a 20-25% annual reduction. A hybrid transfer approach, combining stamping and laser bonding, is gaining attention for efficient mass production.
• Micro LED holds potential in micro-projection displays for transparent AR lenses. Challenges include achieving ultra-high PPI with 5 µm or smaller chips, particularly with red LEDs’ low efficiency. Various innovative approaches, such as InGan-based red LEDs and vertically stacked RGB LEDs.

Intensifying competition in AR/VR micro-display technologies

• Increasing AR/VR headset demand drives demand for ultra-high PPI near-eye displays, with Micro OLED technology at the forefront, poised for broader adoption.
• Challenges in brightness and efficiency impact Micro OLED displays and their dominance in the head-mounted display market depends on the development of various micro-display technologies.

Advancements in material and component technologies are propelling the commercialization of gallium oxide

• Gallium oxide (Ga₂O₃) is gaining prominence for next-gen power semiconductor devices due to its potential in high-voltage, high-temperature, and high-frequency applications in EVs, electrical grids, and aerospace.
• The industry is already producing 4-inch gallium oxide mono-crystals and advancing Schottky diode and transistor fabrication processes, with the first Schottky diode products expected by 2024.

Solid-state batteries poised to reshape the EV battery landscape over the next decade

• Major automakers and battery manufacturers are investing in solid-state and semi-solid-state battery technologies, aiming for a new cycle of technological iteration by 2024.
• After Li-ion batteries, sodium-ion batteries, with lower energy density, are suitable for budget-friendly EVs, and hydrogen fuel cells offer long-range and zero emissions, primarily for heavy-duty commercial vehicles, with widespread adoption expected after 2025, despite challenges.

BEVs in 2024 rely on power conversion efficiency, driving range, and charging efficiency

• Automakers are optimizing battery pack structures and material ratios to increase energy density and driving range. Solid-state batteries, with high energy density, may see limited installations in vehicles as semi-solid batteries in 2H23.
• The 800V platform will enable high-power fast charging, leading to the expansion of high-power charging stations. AI advancements are driving EVs toward advanced autonomous driving, with Tesla’s Dojo supercomputer investing in neural network training to maintain its position in the intelligent driving market.

Green solutions with AI simulations emerging as a linchpin for renewable energy and decarbonized manufacturing

• Under the background of optimizing energy consumption, creating interconnected data ecosystems, and visualizing energy flow and consumption. Carbon auditing tools and AI are key for organizations aiming to reduce carbon emissions and enhance sustainability.
• The IEA predicts global renewable energy generation to reach 4,500 GW by 2024, driven by policy support, rising fossil fuel prices, and energy crises. The adoption of AI-driven smart technologies in peripheral systems for stable energy generation.

OLED’s expansion will across various applications driven by the innovation of foldable phones

• OLED folding phones are improving in design by using lightweight materials, innovative hinge structures, and cost-reduction efforts to approach the thickness and weight of traditional smartphones.
• In the IT sector, industry players like Samsung, BOE Technology, JDI, and Visionox are making significant investments and developments in OLED technology to expand into various markets. Anticipated advancements in technology and materials are expected to increase OLED market penetration by 2025.

According to Jiwei, Huawei has been actively amassing an inventory of essential components, with the objective of doubling its smartphone shipments next year, targeting a range of 60 to 70 million units.

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Source to China Times, on the 25th of this month, Huawei introduced its top-tier flagship smartphone, the Mate 60 RS. The entire supply chain is buzzing with anticipation. However, major chipset manufacturers, MediaTek and Qualcomm, both stand ready for what lies ahead. The reason for their vigilance stems from their previous share of the pie, which was snatched away by Huawei. Now, there’s concern that those gains may slowly be taken back.

For MediaTek, although Huawei’s new phone is positioned as a high-end model, it doesn’t pose a direct threat to MediaTek’s focus on mid-range and low-end 5G chips. However, industry insiders believe that Huawei might not rule out the possibility of launching mid-range and low-end 5G phone chips in the future, deepening the HarmonyOS, which could further squeeze MediaTek’s market share.

Huawei has traditionally used its in-house HiSilicon-designed chips for its smartphones. However, due to US sanctions, Huawei’s market share plummeted, allowing other Chinese smartphone competitors to seize opportunities. MediaTek and Qualcomm benefited from this shift in orders.

Recently, Huawei has made a strong comeback. Following the low-key release of the Mate 60 Pro, it has now unveiled the flagship RS model. After 3 years of intensive efforts, Huawei has achieved comprehensive self-reliance in operating systems, software, databases, and other foundational software. It has also completed the development of domestic alternatives for 13,000 components, investing heavily in the semiconductor supply chain.

The most impacted player in this scenario is Qualcomm, which primarily targets the high-end market. There are even expectations that by 2024, Qualcomm will lose all Huawei smartphone orders. Although MediaTek’s mainstream models have not been directly affected, there’s a possibility that Huawei may strengthen its HarmonyOS ecosystem, gradually penetrating the mid-range and low-end segments. MediaTek needs to remain vigilant. Huawei’s Nova series, for instance, is aimed at mid-range models, and it may not rule out using its in-house Kirin 5G chips to gain a stronger foothold in the market.

The initial stock of the Mate 60 series reached 15 million units, and the shipment target for 2023 has been raised to 20 million units, including foldable phones like the Mate X3 and X5. Supply chain sources suggest that Huawei has internally raised its overall shipment target for 2023 to 40 million units, and the market anticipates even higher volumes of 50 million to 60 million units in 2024.

Industry insiders point out that due to strong demand for Huawei’s products and better-than-expected i15 orders, there are reports of inventory replenishment in the smartphone supply chain. However, in the future, both China and the United States will cultivate their respective supply chains, reducing the win-win situations. For instance, in the RF Front-end segment, Huawei has started to use domestic supplier Maxscend Technologies, which could squeeze market orders for US and Taiwanese suppliers. (Image credit: Huawei)

(Source: https://www.chinatimes.com/newspapers/20230927000252-260204?chdtv)

As costs continue to decline, it is projected that OLED technology will reach a 50% penetration rate in the smartphone market by 2023. Additionally, OLED is gradually making inroads into applications such as TVs, laptops, and tablets. According to TrendForce analysis, the current landscape of OLED technology presents various opportunities and challenges depending on the application. In the realm of smartphones, the number of OLED smartphone products is on the rise, and the technology is taking on diverse forms, including rigid OLED screens, OLED curved displays, and OLED foldable displays.

TrendForce predicts that by 2023, the penetration rate of OLED foldable smartphones will reach 1.6%, with sales volume increasing from 12.8 million units in 2022 to 18.26 million units. With advancements in OLED display specifications and increasingly competitive pricing, OLED foldable smartphones are poised to become mainstream in the market. Currently, the penetration rate of OLED foldable smartphones is relatively low, primarily because OLED technology has not fully met user demands for larger screens within the same form factor while maintaining affordability. This marks a significant development trend for foldable smartphones in the future.

In response to the ever-evolving landscape of smartphone screens and high consumer demand, panel makers are taking a multi-faceted approach to upgrading OLED technology. To achieve full-screen displays while ensuring quality in screen visuals and camera functionality, certain brands have begun utilizing hole-punch screens, integrating the camera beneath the display – a prime example being the iPhone 14 Pro series with its Dynamic Island. On the other hand, companies like Samsung, BOE, and CSOT are opting to forego punch holes altogether. Instead, they are enhancing screen transparency and incorporating the camera beneath the display by rearranging specific display area pixels and reducing size.

Panel makers are enhancing OLED technology to improve both lifespan and efficiency. They are adopting LTPO technology to dynamically adjust screen refresh rates, reducing power consumption. Additionally, for foldable screens, companies are eliminating polarizers, using color filters to reduce reflection, and switching to ultra-thin glass cover panels. These optimizations are in response to the varied demands of smartphone applications, and they signal the continued growth of OLED in future smartphone uses.

In the realm of TV, TrendForce thinks that COVID-19, geopolitics, and rising shipping costs, furthermore, companies have been focusing on the development of larger-sized TVs, particularly in the 65, 77, and 85-inch categories, causing the overall decline in the TV market in recent years. The OLED TV market is primarily dominated by Korean manufacturers LG and Samsung. TrendForce projects that in 2023, OLED TVs will account for approximately 2% to 3% of the overall TV market.

TrendForce suggests that Samsung and LG are currently enhancing OLED technology by adopting new materials and incorporating quantum dot technology to improve OLED’s luminous efficiency. This has led to an increase in the cost of OLED technology, which in turn has limited the widespread adoption of OLED TVs. However, with factors such as depreciation of production machinery, improved yield rates for OLED products, and streamlining of the production process, it is expected that OLED TV prices will gradually decrease in the future.

Monitor

In 2023, OLED display shipments are expected to reach approximately 530,000 units, marking a 342% increase by YoY. However, OLED displays are projected to hold only a 2% to 3% market share in the overall display market. Within the OLED display market, LG is poised to surpass Dell and become the brand with the largest market share due to its proactive deployment of OLED product lines and diversified product offerings, along with strong demand for 27-inch products in the market.TrendForce states that the future of OLED displays lies in larger sizes, necessitating the use of higher-generation panel production lines for efficient and cost-effective OLED panel manufacturing.

Notebook, Tablet

In the laptop and tablet arena, as compared to smartphones and televisions, the application of OLED technology has been relatively limited. However, according to TrendForce, OLED technology is beginning to transition into IT-related applications. This includes innovations such as OLED Tandem device structures, as well as recent developments like JDI’s photolithography eLeap and Visionox’s ViP. These advancements are set to significantly enhance OLED performance and lifespan. When these technologies are ready for deployment, they are expected to effectively reduce OLED costs and substantially increase OLED panel penetration in the IT market.

Notably, Apple has already integrated OLED technology into its iPad products, and the Apple brand’s influence is expected to drive other brands to adopt OLED technology, accelerating OLED’s penetration in the IT market.

Automotive display

In the realm of automotive displays and other applications, TrendForce envisions a future for OLED technology characterized by transparency, extended lifespan, and versatility to meet the demands of foldable displays, automotive displays, and transparent displays. In automotive displays, OLED features such as high brightness, wide viewing angles, high contrast, and a broad operating temperature range make it suitable for applications like rear-seat entertainment systems and in-car infotainment displays. In the realm of transparent displays, OLED’s high transmittance and ability to display real-time information make it suitable for use in automotive windshields, windows, and A-pillars. Additionally, in the domain of stretchable displays, flexible OLED screens can be stretched and slid while maintaining a consistent thickness.