TrendForce: CMI’s Panel Shipment to China Remains Its Dominance, TCL Surges to World’s Top 6 LCD TV Brand

According to WitsView, the research division of TrendForce, and Chinese research institute Σintell, the total shipments of LCD TV brands in Mar-12 showed higher-than-expected MoM and YoY increase of 29% and 52% respectively, amounting to 3.331 million units. Shipments in Apr-12 are expected to reach 4.35 million units with increasing MoM of 31%. The total top 6 TV brands’ panel procurement volume came to 3.852 million units with a rising MoM of 37% in Mar-12, and is expected to reach 4.28 million units with MoM increase of 11% in Apr-12, resulting in 4.5 weeks’ worth of healthy inventory level in overall. The figures above are based on China Top 6 TV Brand Shipment and Panel Demand Report.

WitsView research director concludes that the surging increase of China top 6 TV brand shipment and panel procurement in Mar-12 are due to four factors: 1) overall inventory was well-controlled, 2) promotions for May 1st Labor Day were starting earlier and there were also promotions for new models, 4) raising concerns over projected panel price increase. 2Q12’s worldwide LCD TV panel shipments are expected to follow the previous forecast with an increasing QoQ of 8%, with expected growth from upcoming London Olympics in July.   

The worldwide LCD TV shipments in 1Q12 achieved 46.7 million units and are projected to account for 20.9% of the total shipments in 2012. Notably, TCL, a prominent TV maker in China, exceeded Sharp’s shipments of 2.3 million units with 2.522 million units in LCD TV panel shipment in 1Q12, leading TCL to surge to world’s top 6 LCD TV brand. Hisense is ranked as world’s No. 8 LCD TV brand while Skyworth is ranked as No.10. 

CMI’s panel shipments to China secured its dominance by gaining 35.3% market share in Mar-12., followed by AUO ranked as the 2nd with 20.1% market share. Ranked by the top 6 China TV brands’ panel procurement volume in 1Q12, CMI took the first place with 33.3% of the total procurement volume, followed by AUO (21.3%), LGD (16.2%), and Samsung (16.1%). (See Table 1).

TrendForce indicates that China TV brands’ surging shipments benefitted from both China’s domestic demand expansion and China TV brands’ striving for receiving international sales orders. Overall international sales took up about 22.3% of the total sales orders in last year and international sales ratio has reached 25.4% in 1Q12, while international sales ratio in Mar-12 surged to 28%, causing global first-tier TV brands to face up to China TV brands’ enormous growth. 


Source: WitsView

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